Five articles on supermarket planning 1

1. Purpose of activities:

The fifth day of the fifth lunar month is a traditional festival in China. In order to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve the folk tradition, a number of promotional activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education"; And give back to customers, hoping to improve the popularity of supermarkets, attract crowds, provide customers with a warm shopping place, and increase the turnover of activity days, so that customers can feel an unforgettable Dragon Boat Festival.

II. Activity time: June X-X, * * Year

III. Theme: Dragon Boat Festival, Beautiful Dumplings, Happy Shopping Delivery

IV. Promotion Method:

1. Dragon Boat Festival, Delivered when Shopping is Full

Activity content: During the Dragon Boat Festival, we will shop all over 38 yuan at one time in this supermarket.

2. Special sale of goods

During the promotion period, Zongzi and its holiday-related goods (such as rice wine, frozen food, drinks and other foods, transparent soap, bath lotion, insecticidal water, mosquito-repellent incense and other products) are all on sale.

3. "XXX Guess Zongzi, Super Price Level"

1) Activity Time: June X-X

2) Activity Content: Any customer who has made a one-time shopping in 18 yuan in the supermarket during the promotion period of June X-X can participate in the "Guess Beautiful Zongzi" activity with a computer receipt.

3) Activity mode

Set up a promotion counter at the entrance of the supermarket or next to the freezer to let customers guess the brand and price of zongzi seeds. The price of the goods implemented by the purchasing department must be quite low, and they should be sold to customers at unexpected prices, so that customers can feel the real benefits and lay the foundation for the next sale after the holiday.

4. "Dragon Boat Festival in May, Stimulating the Dumpling Competition"

Operation steps: the purchasing department negotiates the dumplings materials-the materials are in place-the activities are publicized-the competition is organized;

entry prize: get your own dumplings, and you will get more if you pack more.

v. related publicity

1. leaflet publicity: 4, leaflets in the first and second phases, and 4, leaflets in the third phase, with an average of 1,8 copies per store

2. off-site posters and on-site broadcast publicity.

VI. Expense budget

1. The Dragon Boat Festival Beautiful Dumplings will be delivered when shopping is full: 2 beautiful dumplings will be delivered for 3 days;

2. "xx Guess Beautiful Dumplings, Super Price Level" activity: (The quantity and price are determined by the sponsors' promotion in each store);

3. "Dragon Boat Festival in May, xx Dumpling Competition" activity: 1 kg of rice dumplings in bulk;

Other expenses:

Decorative arrangement, balloons, banners, theme display ornaments, average 3 yuan per store;

total promotional expenses: about 86 yuan. Supermarket planning article 2

theme: the first stop time of the Spring Festival Lianhua snapping up is 1.28-2.15 (the first day of February 9, Valentine's Day of February 14)

* * 19 days. Due to the particularity of the Spring Festival, the planning of retail activities focuses on the combination recommendation of DM products, vividly appealing to the point of sale of goods, and promoting sales by reminding customers of their purchase needs and inducing their desire to buy. Appropriate coordination with stimulating activities, combined with store publicity, decoration and other ways to render a strong shopping atmosphere at the end of the year. At the same time, the post-holiday effect and the cooperation of Valentine's Day activities are comprehensively considered to achieve the completeness and comprehensiveness of the scheduled activities planning.

1. Product mix and DM requirements

a) DM specifications: 8K small, 2 pieces of more than 4 items

b) Gift theme: The main products in Table 1 of the Blessing Heartwarming Table are tonics (including South and North goods), gift wines, toys, household goods kits, small appliances ... This part of the goods requires the support of suppliers' promotional activities

C. Comprehensive all kinds of gifts, dry goods, snack foods, cereals, oil and flour products, beverages, wines, snack foods and sweets

d) Department stores: bedding, clothing, accessories, household sundries ...

e) Fresh: delicious New Year's condiments, fresh Japanese dishes, cold cuts, cooked food and vegetables ...

ii. Fire series: chafing dish, chafing dish material, seasoning

iii. Warm series: bedding, underwear, heating appliances

g) Valentine's Day theme: Jane loves recommended products for Valentine's Day. Considering that these products may be duplicated with those recommended for the Spring Festival, it is suggested that DM typesetting can mark special marks on related products that can be used as Valentine's Day features, representing recommended products for Valentine's Day. H) The long vacation consumes supplies, and Lianhua considers it for you-a large collection of people's livelihood products. This activity mainly aims to promote the sales of people's livelihood products after the holiday and stimulate people's new round of purchase needs after the long vacation. You can remind them to buy by combining recommended products with simple words, promote demand and purchase with warm tips, and at the same time strengthen the image of the store as "thinking for you".

2. A dollar storm snapped up quickly

Facts have proved that price competition, although the lowest level of competition, is the most effective means to crack down on and weaken other supermarkets, and it is also the most direct and powerful competitive means to increase market share. On this special festival of the Spring Festival, people's demand for all kinds of goods has reached a peak period, so the design activities take buying big and giving small (buying gifts and sending condiments) as the main means to stimulate consumption. The consideration of time is mainly due to the relatively busy time around the university, and it is also hoped that this activity can divert customers in time, achieve sales balance and effectively avoid the loss of sales. This activity needs the support of the Business Administration Department to deduct about 2, yuan from suppliers as the activity expenses.

a) Time: 1.28-2.2

b) Activity content: Buy health care products and wine gift boxes in this supermarket, and you can participate in the "One-dollar storm quick snap-up" activity; Go to the store "special sale" with a single shopping receipt that meets the participation conditions on the same day and buy any of the following goods at a price of one yuan: 1 bottle of soy sauce, 1 bag of monosodium glutamate, 2 bottles of balsamic vinegar, 4 bags of salt and 2 cans of Coca-Cola;

c) Operating rules:

i. Stores with space conditions will set up special sales separately, and smaller stores will be presented at the front desk, but all stores are required to clearly mark the location of the special sales before the event starts, and publicize the content of the event;

ii. Gifts should be ordered in advance and packed to avoid confusion at the beginning of the activity;

iii. Ask customers to queue up in turn to buy special sales goods, and each shopping receipt is limited to any three of them;

iv. All shopping receipts for participating activities should be single shopping receipts on the same day, which are invalid every other day and cannot be accumulated;

v. if you buy "special sale" goods and return them to the supermarket, you need to go through the return formalities with the shopping receipt and return the "special sale" goods together;

vi. Cut the receipt for all gifts, and keep a daily account;

vii. The right to interpret this activity belongs to this supermarket.

d) propaganda copy: what can I buy with one yuan? A bottle of soy sauce? A bag of monosodium glutamate or four bags of salt? Can! As long as you come to Lianhua supermarket to shop, such a dream can come true! From February 1st, if you buy a certain amount of health care products and wine gift boxes in Lianhua Supermarket, you can spend one yuan to get back a bottle of soy sauce or a bag of monosodium glutamate or other designated goods. This kind of discount is visible and this kind of true feelings are affected. A dollar storm snapped up quickly, is it exciting? Then act quickly!

3. Decoration

a) The entrance of the store is decorated with a big knot, and some flagship stores use helium balloons to enhance the atmosphere rendering effect;

b) The checkout counter is decorated with red silk and the Chinese character "Fu";

c) The main passageway at the entrance of the store is decorated with large plum blossom bonsai and couplets;

d) smiling face design of shelves;

e) Special decoration of the shaft: Spring Full Lianhua-a proposal made by the advertising COmpany

f) General decoration: banners, flags, vertical banners, activity posters, DM spraying, etc. edited by China. com. Supermarket Planning Chapter 3

1. Purpose of the activity:

Mid-Autumn Festival, one of the three traditional festivals in China, National Day and national holiday. This activity is "Mid-Autumn Festival" and "National Day". The Mid-Autumn Festival focuses on the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three festival features of Mid-Autumn Festival, such as "reunion", "affection" and "gift", and using extremely human activities to impress consumers. The National Day chapter takes "Happy National Day" as the main line and is divided into four series: "Lucky", "Affordable", "Member" and "Fashion". Through the National Day series of commodity promotion activities, we will strive to win both the peak of commodity sales and the personalized word-of-mouth and price word-of-mouth, so as to truly deepen our holiday market.

Second, the activity time:

The National Day holiday ended on September 23rd, XX-October 8th, XX

, and the Mid-Autumn Festival gift giving and family reunion dinner happened before the 6th, so the time of this activity was set as above.

III.:

"Happy Mid-Autumn National Day, Happy Mid-Autumn Festival and Wonderful Hualian"

IV. Activity content:

Mid-Autumn Festival: "Happy Mid-Autumn Festival, with strong feelings"

(I wanted to be a happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum. )

"Joy is in Hualian, and feelings are more intense"

1. Mid-Autumn Festival-Moon Cake Exhibition in XX

In combination with the food festival, "Celebrating the Mid-Autumn Festival-Grand Exhibition of Famous Moon Cakes" was held, focusing on launching' new moon cakes' with different characteristics and tastes from famous moon cake manufacturers.

2, XX Nourishing Health Products Festival

The Mid-Autumn Festival has always been the peak season for the sale of health products, especially after a large-scale advertising campaign of "Giving gifts for health" in recent years, more and more consumers choose health products as gifts during the Mid-Autumn Festival. On the other hand, because health products have considerable profit margins, suppliers should make considerable efforts in promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding a nourishing health care products festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand. Chapter 4 of Supermarket Planning

Background:

The population of jiangkou county City is about 4,, which is divided into two urban areas, the old and the new. The old city has a large population, with many main roads, pedestrian streets and commercial roads. The new urban area belongs to the newly-developed area of the government, and the newly-built county government, local town government and the largest entertainment city in jiangkou county are all in the newly-developed area. Real estate developers in the region have established two residential quarters and more than a dozen private houses built by local residents. There are thirteen buildings (the structure of which is commercial housing) in the two communities, with about 356 residents in each building and about 3 residents' houses. There is a village not far from the development zone, with about 3 households. There are four people in each household, and the total residential population is about 1,2. According to the government and real estate developers, the development zone will build a building materials market.

Haoyoulai Supermarket is located in the newly developed area of jiangkou county, opposite to the new county government (moved before May 2xx). Surrounded by the town government and thirteen residential buildings (the residential population is about 4,6, and all the residents have not moved. ) and the biggest entertainment in jiangkou county. Moreover, about one kilometer away from the supermarket, there are about 3 households in a village and more than 2 residential areas with large and small retail investors.

1. Environmental analysis

1. Target residential group

Thirteen residential residents, one village (about 3 households), county people's government, town government, jiangkou county's largest entertainment city, scattered houses (more than 2 places)

2. Now the target group is

retail investors in the middle left ten minutes from the supermarket, people in the market, and other floating population.

2. Competitors

1. One store with scale (in comparison)

has certain competitiveness

2. The other five stores are all retail households

which are not competitive, but can cause customer interception

Both of them are not within the business circle

3. Transportation:

1. There are bus stops. According to the residential group, the new county government has not moved, thirteen houses are sold out everywhere, two are under construction, and the rest are under construction. All the residents have not moved yet.

2: Because the supermarket is located in a newly developed area, there is no vegetable market and other places for citizens to use nearby, which shows that the supermarket is in a single situation now. It is difficult to attract customers by using other resources.

Five: Strategies for Migrant Workers:

The current target groups and problems show that migrant workers are the sum of the main target groups, judging the current number of migrant workers. As a result, a huge consumer group has emerged.

1. product strategy (according to the living habits of migrant workers)

2. price strategy (using low prices and benefits)

6. future trends

1. look at competitors from environmental analysis. It does not pose a great threat (none of them are within the business circle)

2. There will be a large number of people living in the future

3. The target residential area is a high-grade residence in Jiangkou (which seems to have a high consumption capacity)

4. According to the knowledge of nearby residents, there will be a building materials city in the business circle

5. The relocation of the county government will hopefully create a new economic zone in Jiangkou (but due to local conditions) It is likely that there will be a big supermarket located in this area in the future.

The residence is divided into three stages:

The first stage: eight houses have been completed and four houses have been sold out. The remaining four buildings are under way.

second stage: three buildings are under construction

third stage: two buildings have just finished laying the foundation (including the assumption of opening a supermarket stronghold)

the residents will be moved in three stages:

first stage: the residents will be moved, with about 4 people. (Phase I residence) lasts for half a year < P > Phase II: Relocation of households, with about 8 people. (Phase II residence) takes one and a half years < P > Phase III: Relocation of households, with about 1, people. (the third order