To be a WeChat WeChat official account, whether it is a personal account or a corporate account, whether it is a subscription number or a service number, the purpose is to serve users well and stick to users, and create certain value for individuals or enterprises through these users! So how do you do the official account of WeChat WeChat? The first and most important thing is the content. Without good content, it is impossible to attract users, stick to users and let users spread themselves. If you can't do the content well, unless your official WeChat account is a red envelope distribution center, you will not attract a large wave of users. 1. What kind of content do users like and want to share? 1. The theme of the article is positive, which makes readers feel excited after reading it. 2. Articles that make users very angry and panic. 3. Articles that make readers feel well informed and knowledgeable. 4. Practical and memorable content. 5. Valuable stories. 6. Particularly creative funny cartoons and pictures. To sum up, these things are: push the grid higher. Let you see that after reading these articles, you can take them out to install B. Second, the arrangement of content. The use time of mobile phones is fragmented, and the screen is long and short, so the number of articles published every day should not be too much. If there are too many, it will not only make users feel contradictory, but also make them worry. It is best to divide the pushed articles into three or four columns, with dry goods as the title, followed by information, gossip and activities. 1, locate dry goods and provide practical and instructive pictures and texts for users to copy and use. 2. Information positioning, the latest and most exciting, is at the forefront of the industry. 3, the positioning of gossip, is an interesting thing in life, fun things, to have positive energy, to have their own emotional sharing, to make the article read with human touch. 4. Positioning of activities. Activities are done according to the actual situation of individuals or enterprises. Let the user participate, instead of giving it directly, for example (except for some particularly attractive things, such as red envelopes), giving the user a feeling that he has gained something from his work. Third, the editing, experience and participation of content in the mobile Internet era are very important! The opening speed of graphic information affects the reading rate of users. The reason is simple, but it is always ignored. If there is no special demand, the text 800- 1000 is the best, and it is more appropriate to have less than 4 pictures (except for original funny or attractive cartoons). The smaller the picture, the better, but the video should be clear, and the video should not exceed 5 minutes. 1, Title The title of each article should have its own characteristics, that is, to be a so-called title party. There are too many subscriptions to WeChat official account now, and the competition is fierce. No matter how good the article is, it's no use for readers not to read it, so the title is very important. 2. The abstract should not be written in long paragraphs, but only one or two sentences. These two sentences must guide the reader's desire to continue reading. 3, content typesetting to avoid large paragraphs, if there is, it should be split into small paragraphs, which will be more comfortable to read. If the whole screen of the mobile phone is a paragraph of text, the eyes are easily tired. 4. The guide focuses on new accounts. The reader should be reminded at the beginning of every article. At the end of the article, you should attach the official WeChat account or two microcode information. The content of WeChat may be shared in various places, and with the official account information of WeChat, a powder adding entrance has been added. 5. Push time According to the user's habits, the time for users to read the announcement number is mostly on the way to work in the morning, at noon, after work in the afternoon, before eating at night, and before going to bed. Due to the large number of public signs, the content will almost be ignored and folded, so the specific time depends on the operator's own time and observation. Fourth, the promotion channels and methods of WeChat official account 1, microblogging promotion, social networking sites (NSN) introduce micro-signals in Weibo materials or social networking site introductions, put QR codes in Weibo decorations, let fans sweep their attention, send private messages to their fans in Weibo or find other large gangs to forward. 2, QQ group promotion to find the user group related to the enterprise, we can interact one-on-one or within the group (interaction within the group, get familiar with it, be careful not to be t). 3. The micro-signal group promotion method has a relatively low threshold for micro-signals, and anyone can register. You can use this to register multiple trumpets, then set an avatar (popular avatar) for each trumpet, add more friends, and push the official WeChat account information to users through the trumpet. 4. WeChat red envelopes Establish multiple WeChat groups through WeChat personal accounts, and distribute red envelopes for users in the groups to forward articles, share articles and pay attention to WeChat official account. 5. Micro-signals push each other. Because the official WeChat account can't publish content casually, casual articles can be realized by trumpet, which can not only protect the image of the official WeChat account, but also play a good publicity role. This is only suitable for the early stage. 6. shake it? Shake it? Let users see our signature (it can be wild, such as vulgar signature, etc. ) or further add us as friends, indicating that this interaction effect is surprisingly good. 7. Drift bottles get a few bottles with distinct topics every day (the same method can be copied by account), pick up a few bottles to reply, and make people pay attention to you. Wechat official account throws some funny videos? Brother, little sister is waiting for you here, pay attention to XX, and little sister will show you? Wait a minute. The effect of activity promotion is the most direct and effective method. Whether online or offline, the distinctive theme of the event is the easiest to remember. Especially the diversion effect of offline activities is obvious. For example, parent-child O2O, children's theater door issued a light stick (80 cents cost), a day to increase the powder over 1000. 9. Soft text promotion Soft text promotion is also a good method, and using information sources to promote public accounts is also the best way for users to pay attention. 10, e-mail promotion plans several better e-mail templates, which will be pushed to users every day and will have certain effects. At present, the anti-marketing information and spam prevention of the mailbox are well done, so it depends. If there is a target group and the mailbox is real, you can do it. 1 1, WeChat powder enhancement tools At present, there are many tools to promote WeChat, and a market has been formed. However, the process of adding friends through WeChat must be controlled well, otherwise it will be counterproductive. 12, WeChat friends circle forwarding high-quality articles to friends circle will bring a large number of fans. How to get high-quality articles depends on the positioning of your official WeChat account and industry judgment. The source of fans of WeChat official account is the circle of friends at most. The spread of many articles through the circle of friends will cause the reading volume to exceed dozens of times of the number of service users, so how to achieve high reading volume is to forward them to the circle of friends for more people to see, so the number of forwarding depends on the number of your circle of friends, so adding many friends and forwarding articles on WeChat official accounts is the best way to increase fans. 13, offline salon offline salon and some traditional media jointly held industry salons. You can put some QR codes on the sign-in desk to facilitate others to quickly scan and add micro-signals. This method can also quickly increase fans. 14, own exposure resources, such as company official website, personal business cards, company brochures, magazines, etc. , should use various channels to promote, can get a steady growth of fans every day. But if resources are limited, you can use the circle of friends of employees' friends. It is best for employees to be voluntary and motivated, otherwise it will cause resentment among employees. ) 15, visit forums, visit various forums, write high quality and attract others' attention. Such as douban, post bar, etc. , published on various resource sharing websites, as much as possible, and downloaded high-quality materials for free. At the moment of information explosion, the speed of high-quality content dissemination is extremely alarming. 16, other ① Momo message board, nearby people promote ② Microvision original video, promote ③ posting together, promote? No matter which promotion channel users come from, in short, users must be surprised and have what they want, not disappointed. Therefore, users' preferences must be determined according to their own positioning and data analysis. Only when there is good content can there be sharing, and only when there is sharing can there be powder. Only when there is powder, the official WeChat account can create value and achieve the purpose of creating an official WeChat account for individuals or enterprises. Only my personal opinion, I look forward to discussing and communicating with you.