Tmall entry restrictions:
1. Tmall does not accept applications from individual industrial and commercial households or non-Chinese mainland enterprises.
2. Tmall does not accept brand applications that have not obtained the Trademark Registration Certificate or the Trademark Acceptance Notice, nor does it accept pure graphic trademark applications.
Brand restrictions:
(1) It is identical with or similar to the brand and business of Alibaba Group Holdings Limited, its subsidiaries and affiliated companies (hereinafter referred to as "Alibaba");
(2) Brands ending with "net" and "net goods";
(3) Trademarks containing trade names, generic names, famous people or place names;
(4) Brands identical with or similar to well-known brands.
(five) including other brands that are not suitable for entry.
If the enterprise name contains the following font sizes, the entry is restricted:
(1) It is identical with or similar to the brand and business of Alibaba Group Holdings Limited, its subsidiaries and affiliated companies (hereinafter referred to as "Alibaba");
(two) the same as or similar to a well-known brand.
(3) Including other inappropriate font names.
Cross-category business restrictions:
Franchise stores (except some special goods) are not allowed to cross business categories.
Restrictions on opening multiple Tmall stores by the same subject:
(1) Brands and/or commodities operated between stores shall not be duplicated;
(2) Only one franchise store can be applied for under one business category.
Re-enter the Tmall limit with the same topic:
(a) serious violations, qualification fraud, etc. Be retired by Tmall and permanently restricted;
(2) Those who voluntarily leave their jobs twice in a natural year are restricted from entering the company within half a year.
: Enter the application stage.
1. Inquire about eligibility.
Brand: popular brands listed by Tmall. You can also recommend quality brands to Tmall. Some categories are not limited to brands.
Enterprises: legally registered enterprise users who can provide all relevant certificates required for Tmall to settle in, and do not accept individual industrial and commercial households and non-Chinese mainland enterprises.
Note: When the same entity opens more than one Tmall store, it is required that the brands and commodities operated between stores shall not be duplicated, and only one franchise store can be applied for under one business category.
For details, please refer to "Tmall 20 18 Annual Entry Standards".
Prepare information
1. official website link to download the material package. Please pay attention to the category, store type and brand source of the selected merchants.
2. Please affix the official seal (fresh seal) of the store opening company to the prepared materials.
If the application materials are lost, they will be returned to you for re-submission. It is recommended that you prepare complete materials in advance and pass the review at one time.
3. Submit settlement information
The materials submitted for settlement include:
1. Select store type/brand/category.
2. Fill in the brand information
3. Fill in the enterprise information
4. Store naming Tmall store naming rules
References:
Tmall settled in