From ancient times to the present, the craftsman spirit that has accompanied Chinese civilization has taken on a new meaning. It has both the pursuit of excellence in details and the informality of "craftsman spirit" is a return to , it is a sublimation of innovative consciousness. It is both a return and a sublimation. Industry insiders believe that only by continuously creating a social environment that respects the "craftsman spirit", improving the market environment that inherits the craftsman spirit, and based on the corporate vision of improving product quality and meeting consumer needs, can we provide the society with more high-quality products, Chinese brands, Only made in China can go global and be famous all over the world. Vigorously inheriting and promoting the spirit of craftsmanship will inevitably become the trend of the times, promote China's development of smart industries, move up the industrial chain, and become a "sharp tool" for the strategy of manufacturing a strong country.
Extraordinary craftsmanship improves quality
Although the spirit of craftsmanship can be understood and extended from multiple angles, its connotation is reflected in every aspect of manufacturing and service. Focusing on consumers, we pay attention to details and experience, and integrate the concepts of craftsmanship, excellence, pursuit of perfection and extreme into our products.
As the only Chinese time-honored brand in China's cloisonne industry, the products of Beijing Enamel Factory represent the highest level of contemporary cloisonne development in my country. The production process of cloisonné is extremely complicated: design, carving, engraving, filigree, blue dotting, burning, polishing, and gold plating. This traditional technique can be called the hallmark of palace culture in terms of shape, decoration, and color. It is a model representative, and it is precisely because of the complex craftsmanship and the master's ingenuity that each piece of beautiful art is achieved.
The reporter saw in the production area of ??Beijing Enamel Factory that technicians in different processes were performing different operations according to the requirements of the process. Each process was carefully hammered and forged repeatedly by hand. For example, when making tires, copper plates need to be cut, beaten, pressed, welded, etc. to make various tire shapes. During this process, the size, weight, and thickness must be controlled. Tire shapes of the same specifications and types must be consistent in weight and size. . During the filigree process, craftsmen have to use tweezers to pinch (break) the flat copper wire into various patterns and patterns according to the drawings, dip them in white striata and stick them one by one to the copper body. After that, they have to go through two high-temperature weldings to create the filigree. Become one with the womb. The interlaced dotting and bluing process requires that each time the glaze is filled, the bluing is fired once, and it needs to be repeated many times to achieve coloring.
The person in charge here told reporters that after a series of manual processes, it usually takes at least 3 months to complete a small object. It truly achieves "slow work and meticulous work" to ensure that each piece is of high quality. In every detail of the process, the technicians spare no time and energy to repeatedly improve the products, and are strict about product quality and strive for perfection.
During the design process of the works, the enamel factory also innovatively incorporated fresh modern elements to make each work more modern, making this 600-year-old and most famous museum in Beijing The unique traditional handicrafts exude strong artistic vitality. In recent years, cloisonne has frequently appeared in important diplomatic occasions. As a national gift, it has displayed the charm of national culture all over the world and has been loved and praised by people from all over the world.
Similarly, Suzhou embroidery, an ancient Chinese handicraft art, is also shining brightly on the fashion stage. Xiangzhining, a high-end customized clothing brand that perfectly integrates embroidery and clothing, is undoubtedly one of the leaders. Yang Li, the founder of "Xiang Zhining", believes: "Su embroidery is the first batch of excellent traditional handicrafts of the Han nationality to be listed in the intangible cultural heritage list in my country. It itself is an orderly process of inheritance, and it is used to express the inheritance of clothing. It’s the most appropriate thing.”
Under the high pressure of modern industry, time-consuming and labor-intensive hand-made clothing seems to be a distant memory. How to inherit the traditional concept of "handmade clothing" and let Chinese people regain the beauty of "handmade sewing" is of course inseparable from the "craftsman spirit". In the clothing world of "Xiang Zhining", even a piece of daily clothing requires 360-degree tailoring and 28 tedious processes from measurement, design to garment production, among which embroidery is the most time-consuming and arduous work . An embroidery needle, an embroidery thread, the simpler the tool, the more it tests the craftsman's craftsmanship. Embroiderers must have solid basic skills, skilled embroidery techniques and certain painting skills, and have high coordination of hands, eyes and brains in order to complete a perfect artistic embroidery.
“Inheritance requires responsibility and endurance of loneliness. Just like our embroiderers, their hearts are stable and calm. Even if they are a little impetuous in their hearts, they will be reflected in their embroidery. Reflect it.
Yang Li said that inheritance also requires belief. Their belief is to carry forward the craft of embroidery in their own hands. And the belief of "Xiang Zhining" is to inherit and develop the traditional Chinese quintessence skills and use exquisite craftsmanship to create them. Exquisite life.
“When we ‘give life’ to every piece of fabric, when each piece of work shines on the customer, it is an absolute and supreme pride. "Yang Li said this.
Excellence and craftsmanship control standards
The craftsman spirit of excellence and consumer first is the most specific and core goal and belief of a company with strong vitality. It is necessary to use a refined scientific management model and strictly abide by the procedures and rules, ethics and values ????that should be followed in order to achieve the best products and services and achieve sustainable development of the enterprise in the most beneficial way to society.
Hangzhou Wahaha Group, which has been shortlisted for the "Top 100 Light Industry" list for six consecutive years, adheres to a rigorous attitude and accurately monitors all aspects of ingredients, mixing ratio, bottle washing, filling, storage, etc., and strictly uses electromagnetic technology to control product quality. Patented technologies such as scale inhibition and sterilization, bottle cap cleaning methods, etc. strive to improve the level of clean production and eliminate potential quality risks; on the other hand, we use modern sensing technology, intelligent factory monitoring systems, and industrial robots such as material addition, packing and palletizing , striving to realize informatization, automation, intelligent green production of food and beverage production lines.
The reporter learned that the Crystal Water launched by Wahaha is an upgraded version of pure water. Engineering, it also innovatively printed a scratch-off personalized signature area on the label, which not only conforms to the current trend of personalized product consumption, but also advocates the concepts of environmental protection and conservation, and it is not difficult to see that it improves the user experience. Behind each product is actually the craftsmanship spirit of the Wahaha people: striving for excellence to do one thing to perfection; continuous improvement, innovation and change, to create maximum value for the enterprise.
Inheriting and protecting cloisonné skills. As a leading enterprise in the national cloisonne industry, Beijing Enamel Factory took the lead in establishing effective standardized management practices in the industry. As early as 1963, Beijing Enamel Factory compiled the "Cloisonne Process Operating Procedures" and The "Process Quality Standard" enabled the cloisonné handicraft industry to move from empirical production to standardized production; in 1996, it was jointly drafted with the Beijing Gongmei Group and released and implemented the "Cloisonne Handicraft Industry Standard of the People's Republic of China and the Country"; in 2006, Cloisonne production skills were selected into the first batch of national intangible cultural heritage lists, and Qian Meihua became the first batch of national intangible cultural heritage cloisonne production skill inheritors. Since then, the cloisonne industry has unified product quality standards, and cloisonne production has gradually become scientific.
According to Miao Yongsheng, the supervisory unit of Beijing Enamel Factory and deputy general manager of Beijing Guoyuan Culture Investment and Development Co., Ltd., the company has actively explored the application of cloisonné technology since it was restructured into a limited liability company in 2002. In the field of indoor and outdoor architectural decoration, urban landscape engineering and other environmental art decoration, it has made historic breakthroughs. It has successfully produced three large-scale cloisonné outdoor fountains, including the large-scale urban landscape project "Blooming Wealth" and "Melody of Life", which are housed in the Buddha Tooth Relic Temple in Singapore. The large-scale cloisonné "Prayer Wheel Collection" project to spread Buddhist supplies, and many indoor cloisonné craft decoration projects such as the Capital Airport Terminal Building and the Longxi International Hotel in Huaxi Village, Jiangyin City, Jiangsu Province have made major breakthroughs in cloisonné production technology.
Quality is the foundation of manufacturing. From design to finished product, a cloisonné work has to go through so many beatings, filigreeing and inspections in a few months that even professional and technical personnel can't count. Behind the quality assurance is the persistence of a group of craftsmen from powerful countries. Only with this spirit can we produce products that are truly national brands and enhance the competitiveness and influence of Made in China.
Optimizing the environment and cultivating the market with ingenuity
As our country enters a moderately prosperous society in an all-round way, the material product culture formed under the seller's market will be gradually replaced by the material culture under the buyer's market, and the supply will be huge. Abundance and fierce market competition will automatically drive companies to pursue quality and brand, forming a pattern in which good money drives out bad money. The key to cultivating the spirit of craftsmanship that strives for excellence and puts consumers first is to cultivate the soil of market competition and accelerate market-oriented reforms.
For a long time, domestic society has generally believed that under the conditions of low per capita income and low consumption level, the vast majority of Chinese people are unwilling or unable to purchase high-quality and high-price products and services, and will naturally choose low-quality and low-price products. low-price, small profits but quick turnover business model. However, during the interview, the reporter found that with the rapid rise of the middle class and the implementation of the national innovation-driven strategy, China's consumer demand structure is rapidly upgrading in the direction of high-end, and the demand for personalized products and services has become stronger. This can be seen in the enthusiasm of Chinese people to rush to buy goods in overseas markets, but unfortunately, this has not yet been transformed into a force to promote the spirit of craftsmanship in enterprises, but has been transformed into demand for foreign products. Therefore, standardizing the market ecological order, guiding the formation of a healthy and benign business model, and cultivating a favorable environment for promoting the spirit of craftsmanship, so that enterprises can keep up with changes in market demand as soon as possible, have become top priorities.
Some experts pointed out that the establishment of the craftsman spirit and craftsman system mainly depends on the government's management regulations and management methods of the market system. For example, if the government does not deal with the infringement of intellectual property rights in the market, it will be tantamount to indulging such behavior in disguise, which will eventually lead to bad money driving out good money.
In order to create a living environment for enterprises with a craftsman spirit, encourage technological innovation and improve product quality, it is necessary to strictly supervise market competitors and punish illegal activities such as counterfeiting and intellectual property infringement. Miao Yongsheng believes that if the market order is chaotic and the manufacture and sale of fake goods are not punished as they should be, then no one will be willing to spend time and energy to strive for excellence. If the innovative achievements of craftsmen cannot be protected, the "craftsman spirit" It also loses the motivation to inherit and carry forward, and the result is to destroy the entire industry. Therefore, we should form an integrated force of government, enterprises, and society as soon as possible to further strengthen the protection of enterprise product innovation in terms of intellectual property rights, and form a mechanism that will impose heavy penalties for counterfeiting.
Today, some enterprises, especially private enterprises, have realized that they must work hard on product quality and on meeting consumer needs. This is especially true in the export-oriented market and some new product brands. Begins to appear and show strong vitality. In the market environment and soil, the "craftsman spirit" of the Chinese people is being carried forward and passed down. This is undoubtedly the return of the original intention, professional spirit and professional ethics.
Passing on craftsmanship from generation to generation and guarding talents
The value of craftsmanship is a cultural form of the highest level. It requires strong encouragement from the highest level of the country and substantial long-term incentives to slowly develop. form. Powerful manufacturing countries such as Germany and Japan have world-class vocational education systems. Every year, more than 75% of junior high school graduates directly enter corporate training institutions to receive vocational and technical training.
At present, the lack of craftsman spirit in our country is largely related to the "being looked down upon" in vocational skills education. Therefore, establishing a craftsman system, creating a soil that can continuously nurture craftsmen, and cultivating workers with skilled professional skills have become the fundamental guarantee for inheriting the craftsman spirit.
The reporter learned that the Beijing Enamel Factory has gathered 2/3 of the "big country craftsmen" in the cloisonné industry across the country. Over the years, it has trained national and municipal arts and crafts masters, senior arts and crafts artists, and craftsmen. , engineers, senior technicians and many other professional and technical talents. Every year, the company selects key talents in the metal design major from higher art colleges, units and other institutions across the country, and invites industry experts to hold free training for five months to promote the passing on of the legacy of national-level intangible cultural heritage inheritors.
In May this year, 50 units including the Beijing Enamel Factory were awarded the title of "National Advanced Collective for the Protection of Intangible Cultural Heritage" by the Ministry of Culture and Tourism. In the future, the Enamel Factory will continue to improve the level of protection and inheritance and promote Chinese excellence. Creative transformation and innovative development of traditional culture.
The recently promulgated document of the Central Committee of the Communist Party of China on the reform of the talent system states that worker technicians can trial the annual salary system, equity system, and option system. This policy gives professional and technical staff more diversified salaries. and welfare forms to encourage more people to join the worker technician industry. Miao Yongsheng said that if China wants to emerge as a manufacturing power, it must attach great importance to the training and construction of a team of technicians. Allowing worker technicians to have a higher social status and salary is the beginning of encouraging the recovery of the real economy, curbing social impetuosity, and restoring noble industrial and technical skills.
Obviously, strengthening the craftsman spirit education through vocational education, improving the social status and treatment of skilled talents, and creating a social environment that respects the "craftsman spirit" are also directly related to the future of China's manufacturing.
Industry insiders believe that the improvement and innovation of the "artisan system" is not only the responsibility of enterprises, but also something that governments and social organizations at all levels need to promote. On the premise of adhering to the core socialist values, eliminate social prejudice against the profession of craftsmen, let the "craftsman spirit" rejuvenate its inner vitality, and become the backbone of the strategy of strengthening the country.
Innovation, development and ingenuity shape brands
According to the McKinsey Consumer Report in the United States, 50% of consumers in China today are pursuing high-quality products and excellent brands, and consumer choices are changing from the public Products are upgrading to high-end products, from the past homogeneous consumption of "all with the same needs" to today's pursuit of personalized and high-end characteristics. Relevant industry insiders pointed out that this means huge opportunities and challenges for enterprises in the midst of industry changes. It means that under the guidance of the spirit of craftsmanship, we must strive for excellence in all aspects of the entire process of product development, production, and marketing, and focus on product quality. Quality shapes and enhances brand image.
“Quality is the foundation of a brand, and superior quality is the life of a brand.” In the eyes of Zong Qinghou, the head of Wahaha Group, people’s yearning for a better life is largely related to quality. Need, quality brand is the basic element that constitutes the core competitiveness of an enterprise, and carrying forward the spirit of craftsmanship and adhering to "quality first, efficiency first" can effectively promote the transformation of Chinese products into Chinese brands.
Zong Qinghou said that today’s enterprises must closely integrate the spirit of innovation and craftsmanship. In addition to strengthening independent innovation and improving technological content, they must also improve the intrinsic value of products through continuous innovation and strive for excellence to ensure product quality. , can we get rid of the situation of "big but not strong" manufacturing industry and realize the "Made in China 2025" plan. "Only by continuing to innovate and pursue high-quality development can enterprises meet the diversified needs of the new era of consumption and allow Chinese brands to enrich people's better lives."
In November 2002, the Beijing Enamel Factory was completed After restructuring, the new limited liability company was guided by the "Jingfa" brand cultural concept, took innovation as a means and market as a guide, and carried out talent innovation, system innovation, product innovation, and marketing concept innovation. Gradually transforming the product-centered marketing model into a marketing model that emphasizes both product and brand culture communication, the strategic goal of rapidly expanding the "Jingfa" brand has been achieved, and the economic and social benefits of the enterprise have been improved year by year.
Chairman Yi Fucheng told reporters that over the past 60 years, the company has always regarded the protection and inheritance of cloisonné production skills as its sacred duty, focused on playing a leading role in the industry, followed the development trend of the national environment, and developed with concentration, concentration and professionalism. The main business of cloisonne is actively committed to the exploration and innovation of cloisonne with a strong sense of responsibility and mission, and has made great achievements, creating the well-known "Jingfa" brand, forming the company's core competitive advantages and distinct historical heritage.
Yang Li, the founder of Xiangzhining, told reporters that the technological revolution, the rise of the middle class, and the upgrading of consumption. The craftsmanship spirit due to the superposition of multiple factors has been iteratively reborn, and the oriental clothing culture containing millennium philosophy and aesthetics has also been iteratively reborn. Break out of the cocoon and be reborn. "China's customization industry needs a new craftsman spirit. Only by maximizing the craftsman spirit in clothing manufacturing and service can we support the Chinese people's fashion confidence, life confidence, and cultural confidence with every stitch. Because we know that we want to To create a pure handmade product requires not only the rich experience of the craftsmen, but also exquisite craftsmanship, which absolutely requires unique craftsmanship and is passed down from generation to generation." (Text/Reporter Chen Ping)