1, exact address
Some people send text messages to save trouble, and customers may delete them without reading them. Therefore, the address in the short message must be accurate, such as:, manager Li, Zhang Bureau, Zhao Ge, etc. In today's era of harassing text messages, we must work hard, not for convenience.
2. The content is novel
The content of the short message must be unique. Don't use the ready-made templates on the Internet directly. Increase the humor and interest of the content; Repeated phone calls and door-to-door text messages "harass" sometimes annoy customers who are following up. An interesting short message may make him feel closer and more familiar with his shop. Use language skills, pry open the frozen relationship with short messages, narrow the distance between them and create more contact opportunities.
Don't forget the title and signature.
Adding a respectful name to each sender will make the message more human and intimate. There is a store name in the short message, so don't let customers see it and don't know what they are doing. This is not helpful for the promotion of the store.
So when you send a text message, you must add the name of the store. But the signature must be short: when someone sends a message to a customer, add "limited liability company". In fact, it is gilding the lily, occupying space and troublesome, and customers will feel "earth".
4. The time is ripe
Maybe everyone has this experience. Before the New Year and holidays in China, they will receive many short messages, hoping that their wishes will come first. In fact, this is unnecessary.
Step 5: Implement it afterwards
Ask after the festival: Did you get the short message I sent you? If the customer is impressed with himself, he will definitely answer: "Yes, I received it, thank you for your blessing", and there is a feeling of happiness and gratitude in his tone, which shows that his short message is effective;
If their short message doesn't work, customers will generally take care of their own face, perfunctory, pause and then say "received", but it doesn't matter, it will also achieve the purpose of blessing and continuing to communicate with customers.
Precautions:
1. Sending text messages to customers is a long process. And it doesn't mean that the customer will not send it after cooperating with us, but will send it as usual. How long will it take to send it to customers who have no cooperation? If, after a year, nothing happens, then you can give up.
As it turns out, it won't take long to have an effect. Just the act of texting, customers can understand us.
2. In addition, for customers who meet for the first time, send text messages to customers within ten minutes after meeting. The content is "Nice to meet you+commercial content that I hope to have cooperation opportunities in the future+or humanized content combined with honesty and health reminder+or personalized content to observe carefully."
Why did we send a text message the first time we met, and it was within ten minutes, because the customer was very busy. It's rare to meet each other, in order to make our customers remember us.