The campus activities in mid-September mainly arranged containers and set up pop-up experience stores in several universities in Shanghai. First, let’s talk about the main problems of this event: the early planning was not in place, and the visual colors of all materials were not uniform. In addition, I doubt whether the purpose of the pop-up store activity can be achieved, and I am afraid that I will make a wedding dress for someone else's skin testing equipment and genetic testing equipment. Questioning the ability of the invited celebrities to carry goods.

Keywords: trend, national trend

Major international fashion brands and domestic emerging fashion brands hold an annual grand tour. The event invites many celebrities (JJ Lin, Luo Zhixiang, Shawn Yue) for their own The trendy brand platform.

Where does the traffic come from? Celebrities who create trendy brands + traffic niche.

The three-day exhibition opened on Friday night on the first day, and on Saturday the second day. Big names from Hong Kong and Taiwan were invited to stand for their own trendy brands. Pre-orders started one week before the official start of the exhibition. Hot, posting posters of celebrities attending the event every day on social media. To attract fans to buy tickets, the ticket prices for Friday and Saturday doubled on Taobao.

In addition to celebrities with their own brands, we also invite popular traffic niche students and fashion influencers to visit the exhibition and shop, such as idol trainee Lin Yanjun.

Keywords: Limited

Everyone still eats limited editions, whether it is "time limited" or "quantity limited", regardless of the brand's popularity, there is always a queue in front of each stall Long queue.

The game guidance is well set up. During the queuing period, staff will use KT board posters to guide people to pay attention to Shuangwei and Taobao stores, which saves time.

Summarize the characteristics of the booth interactive games:

It’s not difficult to set up the game. It can be achieved as long as you spend time and do it carefully, such as ring roping (that store sells bracelets, and the bracelets are used for roping, which is excellent), catching dolls, and twisting. Eggs, dice, rock, paper, scissors, the entire exhibition is like a large temple fair, taking you back to your childhood.

The prizes are not stingy, 100% winning. Trendy ornaments, bags, badges, perfume samples, lipsticks. It can be seen that the materials are carefully prepared. When we think about the gifts we prepared, we are slapped in the face.

Offline activities bring huge traffic to Weibo and WeChat, and this method can be copied.

Keywords: Handmade DIY

Both VANS and NIKE have hands-on areas where you can design your own global limited edition sneakers.

Keywords: gashapon and claw machines

The most popular booths this time are claw machines and gashapon machines. The details are well done, even the coins have the name of the brand. , observed two brands of claw machine coins (HFP and L'Oreal Men).

Keywords: Only when everyone likes the trendiest items do they really like them

Use the most popular elements to design peripheral items, such as transparent bags (the trend of canvas bags has passed ).

The installation design is in an electronic style, with colored light tubes used in each booth.