How to promote a new WeChat official account

It is actually quite simple to start attracting followers for a new official account. It mainly depends on what industry you are in? First of all, you have to position your official account and consider where your fans are. Content is king. You can write more original articles in the early stage, one article a day, to make your official account more active. When writing informative content, pay more attention to the news. Hot spots are an indispensable part of every industry. If you grasp the hot spots, the number of fans you can bring will skyrocket. In addition, you must actively share your content. As long as others If you are interested, we will voluntarily help you share. The above are relatively basic points. If you are a team or you have the funds to operate an official account, you can combine it with some activities related to your industry, and you can basically attract Lots of powder. I hope you will adopt it, thank you~ How to promote a new WeChat official account

Promotion is mainly about collecting fans. Please refer to these things that bring happiness to the audience, such as chicken soup for the soul, gifts, and various benefits. Good The resources used 2 often release in-depth articles and leave a deep impression on people 3 Do activities, the more common ones include voting activities, coupons, crowdfunding, group formation, registration, etc. 4. Cooperate with other famous merchants and invest some money. The above are the more popular methods now, but of course there will definitely be more creative methods. The most important thing is to retain people's hearts. It is easier to promote based on your own advantages. How to promote the WeChat public account for newbies

1. Make it clear who is communicating, interacting, and pushing the object. The more readers know about the person, the higher the trust will be, including his company position, name, and contact information. Way.

2. Simplicity is power. Don’t turn your WeChat public account into a universal functional application. You can listen to music for free and chat with robots. These functions will only dilute the core value of the enterprise. Please delete these functions. , simplicity is power.

3. The purpose of WeChat operation is to maintain customer relationships and spend 99% of the time cultivating customer trust. Don't always think about promotions. Spend 29 days in a month cultivating customers. One day of promotion may be more effective. Forget sales for now.

4. There is no marketing secret in WeChat marketing. What matters is investment and execution. It is impossible to gain a large number of fans without investment. Don’t just focus on the case of acquiring 900,000 fans in 3 months. , first think about how much money and manpower they have invested. If you don’t want to invest too much money, you can choose to invest time, and with adequate execution, your goals can still be achieved.

5. Don’t be busy pushing a lot of content to potential customers every day. Create topics that can communicate with readers. You must know that all value comes from communication. No matter how good the content is, it is better to communicate with readers carefully and carefully. Communicate once.

6. If you want to create more communication opportunities with readers, you must ask readers more questions. Ask readers when they prefer to receive content, and hope readers can provide more comments.

7. Don’t be dazzled by those cases of 1 million fans in 3 months. No matter how many fans you have, it is still useless if it cannot be converted into value. The fans we need are those target fans, and the quality of fans is more important than the quantity of fans.

8. The release article does not have to be a long one. It is best to arouse readers' thinking. The general length is about three to five hundred words.

9. Follow your competitors’ WeChat accounts. If you follow 50 competitors’ WeChat accounts, there will be 50 accounts teaching you how to do WeChat marketing. All you have to do is optimize all their methods. Remember: competitors are the best teachers.

10. Newbies start learning to play WeChat. Start by paying attention to high-quality WeChat. Remember the methods of those excellent players. It is best to take notes every day and compare what you can do better. , which is more conducive to your future operations.

11. Carefully analyze your own industry to see whether you need to use the WeChat public platform. In fact, many small and medium-sized enterprises and individual owners can do business by using WeChat Moments, such as barber shops, beauty shops, restaurants, etc. Fast food restaurants and more. For specific analysis, please read my article on how Taobao sellers can do a good job in WeChat marketing.

12. How to create content? Does the content have to be original? No, not necessarily. If you don’t want to become the number one leader in the industry, the content does not have to be original. But you must do one thing, that is Add your own perspective!

13. We respect our customers, but we must never please them. Those who unfollow you will unfollow them sooner or later. As long as you keep providing value, those who stay will always stay.

14. WeChat marketing depends on channels. The advantage of having channels is that you can get stable fans every day, instead of getting 500 fans in one day and no fans paying attention in three days.

15. Whether to do WeChat marketing is to do personal WeChat or to do WeChat public accounts. I think these two are not contradictory. It can take into account operations. If you run a store with 1 or 2 people, it is recommended to use personal WeChat for operation. If it is a large store, you must use a public account.

16. Don’t be dazzled by WeChat marketing cases. Those 1 million fan cases are not real. For those very real cases, you need to analyze how much manpower and material resources they have invested. Current marketing cases There are many people fooling you, so you should do your own WeChat operations seriously.

17. WeChat marketing is very slow to achieve results. It takes a lot of time to accumulate fans. It usually takes 3 months to accumulate some results and profits. The most important thing is to keep persisting.

18. If you want to gain a large number of fans in a short period of time, you must rely on the media. Remember: success depends on the media. Of course, you must choose the appropriate media based on your actual situation, whether it is print media, online media, or radio and television media.

19. Persistence is important. If you write an article, readers may not necessarily recognize you, but when you write 50 to 100 articles, readers will definitely recognize you, so persistence is the most important.

20. Pay attention to interaction. Because it is not like Weibo, which can attract a large number of people to forward and comment. Only through communication with customers can we gain their trust.

21. Before preparing to market the product, make the entire product marketing plan. The content to be pushed is the most important, because the content will directly affect the reader's purchase. Content preheating is the best way.

22. Nowadays, everyone has a misunderstanding. They hope that everything can be realized through WeChat marketing. In the end, before customers purchase products, don’t forget to ask them to call the ordering phone number. Human-to-human communication can best solve the purchase process. question.

23. When doing WeChat marketing, it is best to use it in conjunction with other Tencent products, such as QQ and QQ Space, to achieve better marketing results, because mobile Internet marketing will be the trend in the future. Marketing of human relationship chain.

24. Doing WeChat marketing is equivalent to making an industry magazine, and the key lies in the quality of the content. High-quality content will be shared by many people and will form viral marketing. A small but beautiful content strategy.

25. The function of WeChat itself has been fixed. What can really make WeChat marketing work is the person behind WeChat marketing.

26. Someone asked: Is WeChat a marketing tool? I said, if you think it is, it is, and if you think it is not, then it is not. If you use a knife to kill people, it is a killing tool. If you discard it, it will be a broken piece of iron. Don't argue with others, Tencent knows it well.

27. Many grassroots people want to use a large Weibo account and then use WeChat. They want to get a WeChat account. This approach will not work unless you can gain a large number of fans in a short period of time and it is formal. Operations, irregular operations can easily be blocked by Tencent, and WeChat marketing is more suitable for enterprises.

28. Develop an accurate keyword reply function, which can guide readers on how to better understand you and your company and gain their trust.

29. WeChat certification is very important to enhance the trust of enterprises, so we try every means to pass WeChat certification as early as possible. The conditions for WeChat certification are: 500 fans and a Weibo certification.

30. Never sit at home alone and study WeChat marketing. Go to some WeChat marketing QQ groups frequently to see what everyone is talking about. You can learn a lot in these groups. .

31. Pushing does not necessarily mean pushing articles every time. It is also a good method to promote some small knowledge and skills, as long as it can help potential customers and readers. I recently subscribed to a WeChat account for psychological learning, and every time a piece of content is pushed to me that is the same as on Weibo. I like it very much because the amount of information is small and will not affect my life, and I can learn new knowledge. I really like this kind of public account.

32. I have seen many people often use WeChat to promote products to their friends. This is a wrong approach. Doing this may make you lose this friend. If you want to use WeChat to do business, please apply for a new account to sell products. Do not sell products to your friends. This will make your friends feel that you are too impersonal. If you are too utilitarian and follow the interests of others, many friends will leave you.

33. For WeChat content, it is very important to choose appropriate pictures. Often go to Weibo related to you to get pictures from some industries. When doing WeChat marketing, you must pay attention to details.

34. When pushing content, it is best to push content at night, because readers have enough time to read during these times. Pushing content during the day is suitable for product promotions, when customers can order products, bringing real awareness of the product. Sale.

35. Enterprises must first learn to serve 500 or 1,000 WeChat customers. The number of users does not represent marketing capabilities, it is just a number. The interactive value of users is the core of WeChat marketing. Create more communication with readers. topic, making the entire public account active.

36. If water does not flow, it will become stagnant water. If a public account is not active, it will be a dead account and has no value. How to promote the website with WeChat public account

There are too many ways to promote, original text is announced. Event promotion. On the WeChat public account, reprint half of the articles on the website to the WeChat public account, and then publish the original text to achieve the effect of promoting the website.

How to promote courses on WeChat public accounts

Instructions for public account promotion and operation:

1. Be clear about subscription accounts and service accounts. There is no turning back if you make a mistake

This first step is very important. The key is, if you make a mistake, there is no possibility of modification. You should know that the service account can only post content four times a month, while the subscription account can post content once a day. This means that for webmasters with promotion needs, if it is not a last resort, please choose a subscription account (the subscription account can also be upgraded to a service account later).

2 Don’t release too many pieces of content every day

Mobile phone screens have different lengths. If too many pieces of content are released every day, not only will users If you have a conflicting mentality, you still have to work hard. In my experience, one picture paired with two or three texts will produce the best results.

3 Find your own uniqueness to improve user stickiness

Whether it is local WeChat or interest-based WeChat, you must find out your core value and what kind of content It is unique to you, and it is the best tool to increase the stickiness of your users.

4. The text should be short rather than long so that users can open it as quickly as possible

Yes, in the era of mobile Internet, few people are patient enough to read a long text attentively. The text is very long, so the content we make should not be too long to avoid affecting the user experience. The author’s experience is that if there are no special needs, 800-1200 words is better, and less than 3 pictures is more suitable. The picture size should be controlled under 50K, and the video should not exceed 3 minutes. The opening speed of graphic and text information affects the reading rate of users. The reason is simple, but it is easy to be ignored in practice.

5 It is important to seize the second position of hot news and take advantage of the situation

Hot news, whether domestic or foreign, as long as it is repeatedly reported in the media, it must be the majority What netizens are paying attention to. At this time, our PUSH news itself is definitely not as fast as plug-ins like Tencent News; we might as well find a novel angle and use the momentum of hot news to promote our own public account.

For example: Recently, there have been frequent news about female college students disappearing or being killed. Someone summed up this article: "When a girl faces a gangster, give him a reason not to kill you." This text was posted on Moments. All kinds of crazy things.

6 Plagiarism is not shameful. The terrible thing is that you can only plagiarize and don’t know how to change.

In the Internet era, you plagiarize a lot of content from me, and I plagiarize from you. In the WeChat public account There is nothing "shameful" about using content created by others online. But the scary thing is that if you just copy without adapting, then the official account will lose its own uniqueness. It may be effective in the short term, but it may be abandoned in the long term.

While taking other people’s stuff, you can make an appropriate adaptation and change it into content that suits your subscription account’s style and fits the reader’s profile, so you can get twice the result with half the effort. This is why stones from other mountains can attack jade.

7. If your talent is not enough, then imitate.

If your "talent" is average and you don't know how to create content, then imitate. This is a shortcut.

How to promote local WeChat public accounts

Now you can promote it through WeChat search ranking optimization. This promotion model is search promotion with public accounts as the main body. It is similar to SEO but There is a big difference. The advantage is that the quality of added fans is much more accurate than other platforms. It is not like adding a bunch of useless zombie fans. How to promote a store’s WeChat official account

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How to improve your methods and better conduct WeChat marketing.

Give a good idea.

How to divert traffic The first step is to divert traffic. If you regard your WeChat public platform account as a new product, then this stage is the cold start stage of the product, and you need to consider how to attract the first batch of users as your core users. And this is based on the above-mentioned understanding of your own products and brands. Only by knowing your target users can you know where to spread your account.

First of all, Weibo is still the first choice. Similar to many mobile Internet products, Weibo is the largest social media platform in China, and many products are first launched on Weibo. If your company has a lot of Weibo fans, it will be easier to promote. Otherwise, you can only cooperate with other fans and large accounts that are compatible with product users. But today, because Weibo has too much noise and user activity has been declining, its conversion rate is relatively limited. Secondly, you can promote it on other social network platforms, including Renren, Douban, Tieba, Space, etc. But it cannot be said that it is enough to post advertisements randomly. Not only will the effect be ineffective, but it will also affect the brand image. You must clearly understand the social circle in which your user base is located, and promote it in a targeted and skillful way.

For example, to promote accounts related to certain product managers, you can post to various product manager groups on Douban and add advertisements; or, for example, in Tieba, you can turn the QR code into a signature image. There are many ways to initiate activities, including, for example, initiating an event on Weibo and following it to get a chance to get gifts, or initiating an event in WeChat. For example, some WeChat public accounts can operate within the account, similar to scratch cards, big carousels, etc. Lottery activities, scratching/drawing actions are operated by the users themselves. Fair and fun. For example, the Beta Coffee account operated by Bai Yao once launched a scratch-award activity. The scratch-off area is consistent with the way people win daily. The user scratches the scratch-off location on the mobile phone screen a few times and the result will appear. It is just creative. interesting. In addition, merchant accounts such as Uncle Shenjing also conducted similar scratch-off lottery activities, but the results were not very good. In addition, there is cooperation and mutual promotion. Cooperation and mutual promotion is a very practical and effective method. After all, WeChat currently does not have a platform to recommend WeChat public accounts. Recommending WeChat public accounts to each other is the best and fastest way. But this method must be based on the accumulation of accounts to a certain extent, otherwise there will be no fans and no content. People are unwilling and don’t know how to promote it for you.

There are many ways to attract fans, such as offline activities, offline merchants, etc., and there are even some unethical methods such as multiple small accounts and large accounts. But always remember that the number of fans is more important to the media or self-media, because it represents their influence and is directly related to their income. But for ordinary corporate merchants, if they want to provide good user communication or after-sales service, the number of fans is definitely not the key. How to communicate with followers and do active and positive interactions is more important.

I hope this helps and wish you a happy life! How to promote regional WeChat public accounts?

Methods for promoting regional WeChat public accounts are:

1. Write high-quality articles.

2. Forward to Moments.

3. Build a high-traffic blog.

4. EDM marketing.

5. Group message transmission.

6. Industry line salon.

7. Self-exposure resources.

A WeChat public account is an application account applied by a developer or merchant on the WeChat public platform. This account is interoperable with the QQ account. Through the public account, merchants can achieve text and picture sharing with specific groups on the WeChat platform. , comprehensive voice communication and interaction. WeChat public accounts are divided into subscription accounts, service accounts and enterprise accounts.