Jordan brand belongs to Nike and has independent research and development ability, but the sales strategy is still in accordance with Nike. Jordan sports series includes Jordan basketball shoes, sports training shoes and jerseys. And have the ability to sign up as a star.
AJ was founded in 1985. At first, it was a brand that signed shoes for flying basketball player Michael Jordan.
The difference between Jordan and aj:
1, country
Aj's full name is trapeze Jordan, which means trapeze. This brand is a brand owned by Nike Company of the United States, which was specially established for Jordan and is also a product endorsed by Jordan himself. Jordan is a brand of sporting goods founded in Fujian Province, China in 2000.
2. Symbols
The logos of the two brands are different. For example, the American brand Air Jordan is a classic slam dunk. The symbol of China is the dribbling posture of a basketball player, and the color is red.
3. Brand
Air Jordan brand is a brand owned by Nike, and Jordan is an independent brand in China.
Extended data:
The rise of Nike in the late 1980s. At that time, Nike did not hesitate to sign a contract with Mike Jordan, who had just entered the league, and spent a large sum of money to pay a fine for Jordan to wear red basketball shoes-Air Jordan1,which was banned by the NBA at that time.
So this shoe sold very well, and Nike became the leader of the sporting goods industry in one fell swoop, surpassing Adidas.
The name Air Jordan comes from David Falk, the super agent in the sports circle. At that time, only tennis players had personal signature series, so David Falk's original intention was to make MJ more like a tennis player.
Michael Jordan's most classic flying wing logo comes from Nike's design director Peter Moore at that time. He had a whim on the flight from Portland to Chicago and created this classic pattern.
Peter Moore is also the designer of the first and second generation Air Jordan sneakers.
Baidu encyclopedia -AJ