What is a reverse link?
Backlinks refer to links from other external websites to our website. Backlink is particularly important for website construction, because it affects the weight of the website in search engines. For search engines, reverse links are equivalent to votes. The more reverse links point to our website, the more votes our website has won in the popularity competition on the Internet. The more users trust us, the more search engines will favor us and improve the ranking of the website. However, not all backlinks are beneficial. If a website links back to our website, but the products or services between the two websites have nothing to do with it, it will make the search engine think it is junk link and lower the ranking of the website.
Moreover, for search engines such as Baidu and Google, not all links are equally important. Search engines pay more attention to those links from reliable and popular websites. For example, a link from Baidu Encyclopedia or China Daily can enhance the credibility of a website more than a reverse link from a friend's website.
How can I get a reverse link?
In order to get high-quality backlinks, we can first list some other websites that want to backlink their own websites. Search our websites through search engines. The higher the ranking, the more likely it is to be a high-quality website. Remember, you must focus on your own field. If we make a website about interior design, getting a reverse link from the dentist's website will not help the website ranking.
Once the target website is listed, we can get back links in different ways. Because there are three forms of reverse link induction, and each form is obtained in a different way, you can use it reasonably according to the characteristics of the website, and strive to improve the SEO ranking of the website and attract more customers.
1. Natural reverse link
Natural backlinks are very important for SEO optimization of websites. Natural backlinks, as the name implies, occur naturally, not the links that we deliberately drain to our website. This usually happens when the content of the website is of high value. If the webmaster thinks an article is valuable, their readers may be interested in this kind of article, and they will link back.
Therefore, in order to make the website get natural backlinks, we should strive to create high-quality website content and set up convenient sharing methods. Often "brainstorm" and think about whether there is any professional, interesting and real information that can be used for creation. If you really don't have any novel ideas, it is ok to sum up useful information and talk about the experience of building a website, as long as it can provide users with certain value. After creating high-quality content, you should also remember to post the article on social media, and set up clearly visible sharing buttons to facilitate the spread of content and expand the influence of the website.
2. Extend the reverse link
The promotion of backlinks comes from websites that we actively contact and ask the other party to set up backlinks. These links may come from popular blogs or other famous websites (target websites) in our field. The following three methods can help websites to obtain promotional backlinks, but these methods all require us to communicate directly with the webmaster of the target website.
Link exchange
Read the articles on your website carefully, clearly locate the readers and think about who will want to read them. Then, find some websites related to their own fields, communicate with their webmasters, send some professional high-quality article links (from their own websites), and ask them if they are willing to link to our content. Of course, in return, when writing related articles, if there are good articles worth learning from on the other party's website, we can also link on the website, which is also a good reverse link for them, almost equivalent to a friendly link.
Guest article
In addition to promoting the content of our website to the webmaster of the target website, we can also offer to write a blog (guest article) for their website. To put it simply, guest writing means that we publish articles on other people's websites, and publishing articles on well-known websites (with many visitors every day) is conducive to establishing a good cooperative relationship with websites. In addition, when writing guest articles, we generally require the published articles to have links to their own websites, which is conducive to traffic increase, especially when the website has just been built and is not well-known. However, writing Hakka is very important. We should have a full understanding of the target website, know what information their readers want, be original and interesting enough, and be good at writing. Otherwise, why do those webmasters let you write guest articles on their websites?
Invite comments
Another way to get promotional backlinks is to invite some well-known bloggers to comment on our products or services. You know, well-known bloggers have a strong fan base and provide them with the opportunity to experience for free. If we run a yoga studio, we invite them to take classes for free. If we make handmade ice cream, we invite them to taste it. In exchange, let them comment on our website. We can also attract bloggers by offering discount coupons. But it should be noted that the products or services of the website should be of high quality and can be well received.
3. Self-built reverse link
The reverse links mentioned above are more or less with the help of other webmasters, and many of them are uncontrollable. In fact, we can also quickly create a reverse link to our own website. This kind of self-created link may not improve the ranking of the website, but it can still play a certain role. Here are two ways to help you get your own backlinks:
Participate in various online forums and blog discussions.
We can actively participate in the discussion of the above topics in forums, blogs and Weibo, and leave links to our own websites. If you can provide some wonderful comments and links to related articles on your website, I believe many people who eat melons will click on our website because of the comments, which can promote the ranking of the website and bring new customers. But remember to focus on your own field. Only links closely related to our field can bring traffic to the website.
Add inner chain
Add internal links to different pages of the website. Internal links can provide a good navigation experience for customers and search engines, and allow users to stay on our web pages for a longer time, thus improving the ranking of the website. We can add a link to the related product pages of the mall on the blog, or a link from the "About" page to the FAQ page. Try to use internal links in a variety of ways to make users stay on the web for a longer time. But don't use too many internal links, and don't give people the impression that the website is over-optimized for search engine spiders.
Are you ready to get a back link to your website? For more SEO knowledge, please Baidu search cattle SEO.