/kloc-On the afternoon of October 8th, Argentine soccer star Messi announced on social media in China that he would become the brand spokesperson of Chishui River wine. Messi wrote: "I am very happy to be the brand spokesperson of Chishui River wine! In the future, I hope that Chishui River Sauce and I can bring more happiness and good luck to everyone! " This brief news triggered a heated discussion among countless fans and the media.

Messi announced the endorsement of Guizhou liquor, which made its commercial value go deep into China liquor industry. This is the first official endorsement brand of Macy's Chinese social platform this year and the only endorsement of liquor products for many years. Messi is a top star in international football, and his value soared after winning the World Cup last year.

Messi's personal achievements:

1. Golden Globe Award: Messi has won many Golden Globe Awards, which is one of the highest honors in football. He won this honor five times on 20 10, 20 1 1, 20 12, 20 15, 20 19, making him one of the awards with the largest number of winners in the history of the Golden Globe Awards.

2. La Liga champion: As a core player of Barcelona, Messi has won many championships in La Liga. Its team won the 10 La Liga championship, which is one of the important achievements in the history of Barcelona.

3. Champions League: Messi is a key player for Barcelona to win several European Champions League (Champions League) titles. Help the team win the Champions League four times in 2006, 2009, 20 1 1 and 20 15.

4. Spanish King's Cup Champion: Messi and Barcelona have won the Spanish King's Cup for many times, including 2009, 20 12, 20 15, 20 16 and 20 18.