1, project name:
"3N" Brand Interpretation, Logo Design and VI Image Design
Remarks: "3N" has become an international registered trademark covering the United States, and its products include various grades and types of reflective films, such as body reflective logo (body sticker), high-strength grade, engineering grade, license plate grade and advertising grade. Reflective fabrics such as bright TCⅰ, bright TCⅱ, bright chemical fiber ⅰ, bright chemical fiber ⅱ, plain TC, plain chemical fiber and various color series; And reflective products such as reflective signs, signs, luminescent films, reflective checkers, reflective skins, reflective vests, reflective hot stickers, etc.
2. Company name: Changzhou Huawei Reflective Materials Co., Ltd.
3. English name of the company: Huawei Reflective Materials Co., Ltd.
4. Company business: Huawei Reflective Materials Co., Ltd. is a professional industrial and trade enterprise engaged in the research, production and sales of various reflective materials and their products.
5. Company background:
3N reflective materials have high requirements and high starting point. They always regard product quality as the lifeline of the enterprise and take it as their responsibility to produce products that meet customer requirements. Its retroreflection performance, chromaticity, glass performance, salt spray resistance and other indicators have reached or exceeded the national standards, and its appearance and some physical properties have exceeded the national standards. This product has been widely used in roads, railways, airports, ports, mines, fire protection, environmental protection, advertising, vehicle license plate and other fields.
Second, the design project requirements:
1. The interpretation of the connotation of 3N brand reflects the value and benefits that 3N brand products deliver to customers.
2.LOGO highlights the temperament of international quality, is stable and atmospheric, conforms to the company's industrial application, and has strong visual impact.
3. The logo requires unique creativity, easy to understand, remember and identify, and it is important to reflect the characteristics of reflective materials.
The basic application design of 4.LOGO/VI should indicate standard characters and standard color specifications, and provide various color schemes for reference.
5. The winning designer should provide original files in AI, CDR, PSD and other formats, which should be vector drawings.
6. Simple VI design (please complete some VI design of the enterprise according to the basic elements of the company LOGO)
Business card design; Envelope stationery design; Brochure; LOGO is applied on the company website; Company scheme template (electronic document template, such as WORD template footer header design, scheme cover, PPT template, email signature, etc. ). Car stickers, factory labels, work clothes, work cards, etc.
7. Other application parts of marketing (such as product manuals, investment brochures, color pages, KT boards, X- display stands, posters, etc.). )
Third,
Intellectual property statement:
1. The designed works should be original, the logo is not registered in the State Trademark Office, the designed works are original, published for the first time, and do not infringe the copyright of others; If the copyright of others is infringed, the designer shall bear all legal responsibilities.
2. If winning the bid, the designer must provide a complete scheme of the design work according to the above requirements, including all kinds of vector graphics source files and fonts used for modification, improvement and printing.
3. After paying the design and production fee, we have the intellectual property rights of the award-winning design works, including copyright, right to use and right to publish, and have the right to modify, combine and apply the design works.
4. Once a design work is adopted, its ownership, modification and use right belong to us, and the designer shall not use the design work in any other place, including but not limited to the copyright, use right, publication right, modification, combination and application of the design work. Once a design work is adopted, the ownership, modification and use right belong to the company, and the designer shall not use the work in any other place, otherwise it will constitute infringement, and the company reserves the right to pursue the designer's legal responsibility according to law.
5. After the collection results are announced, the works that have not been adopted can be handled by themselves.
6. Participants in this design task are deemed to agree with all the above statements.