The most commonly used is false potential. Enterprises can find Weibo, hot topics, inductive hot search and other hot topics in Weibo. Therefore, enterprises can rely on current hot topics to attract people's attention, and combining soft articles with hot topics will help improve users' attention.

Second, we should be good at exploring pre-history

The pre-history mentioned here not only refers to the pre-history story, but also includes the pre-history culture of the enterprise address, the history of the enterprise's birth and entrepreneurship, and even the pre-history origin of the enterprise's business projects.

Third, we should actively create news.

Facing the huge real-time channel of Weibo, enterprises should learn to make news actively. Although there are not many ways to release news, there can be many news contents.

Fourth, learn to compare with opponents.

Enterprises should be good at learning from competitors. For the same product or service of 1, enterprises should carefully study the characteristics of competitors' soft articles, then learn from each other's strong points, find out their own advantage address, and extract the advantages that competitors' soft articles do not have.

Five, 140 words to create the essence

In Weibo, it is best to complete the soft text marketing within 140 words. Although you can send a long microblog, users will not spend too much time studying it, and the simplified soft text will be easier to read.

Six, clever use of @ function

@ plays a very important role in Weibo soft text marketing. Sometimes @ Celebrity Weibo, well-known blogger Weibo, media Weibo or corporate Weibo will be included in the blog post.

What are the skills of Weibo Soft Text Marketing? Today, the global Ivy League Bian Xiao will share them with you temporarily. If you are interested in online marketing, I hope this article will be helpful to your work or study. If you want to know more about copywriting optimization, advertising marketing copywriting methods and materials, you can click on other articles on this site to learn.