Little Red Book is a lifestyle platform and the entrance of consumption decision. The founders are Mao and Qu Fang. As of July 2065438+2009, the number of users of Xiaohongshu has exceeded 300 million; As of June 20 19 and 10, the number of monthly active users of Xiaohongshu has exceeded 1 100 million, among which 70% of the new users are post-90s.
Current limiting reason:
1. Nickname violation
Personal numbers with the words "flagship store, franchise store" and accounts with marketing vocabulary and contact information in nicknames are illegal nicknames. Xiaohongshu's nickname suggests focusing on the categories he has done, mainly to create personal IP.
2. Avatar is illegal
Directly take your own LOGO or QR code such as micro-signal as an avatar, and the machine can recognize it. As long as it is recognized that your avatar contains illegal information, the account will also be restricted. The head of Xiaohongshu generally revolves around IP, and it is most appropriate to use big photos of characters.
3. Violation of personality signature
Many people read some kols in the little red book at the signature and found that they put their contact information. Most accounts with contact information or marketing vocabulary will be restricted.