It is not the details that determine success or failure, but the shocking details that determine success or failure. When we complain that we have paid great attention to details in our actions, but why can't we see the effect, we should know that we are far from in place in details. Shocking details are details that no one has done, details that others know but cannot imitate. Only by doing shocking details can there be a shocking victory.
There is a popular word in society called? Almost? . When you ask the boss of a company, how is the development this year? His answer is almost the same. How is the company managed? Still about the same. How about the year-end summary? Almost. What are your plans for the coming year? Almost. Have the development goals been determined? Almost. How was work? Almost. How was the date? Almost. How is your study? Almost. How's life? Almost. Is your family happy? Almost.
Because of these, organizational management, family management and personal management are almost much worse. Peng Jie, a famous business administration expert, said that if every organization, family and everyone is Mr Almost, then it is conceivable that individuals, families, organizations and even China will face a major crisis in the future. Therefore, no matter what you do, you must pay attention to the details, not just the same!
How to remain invincible in the fierce market competition is a major issue facing every enterprise. The future competition will be the competition of details. Only by paying attention to details, doing enough work in every detail and comprehensively enhancing market competitiveness can enterprises ensure a lasting foundation. There are countless examples of companies that pay attention to details, from small to large, from big to strong; In fact, everyone can do the details and see if you are willing to do it and stick to it. When simple things are done repeatedly, it will become a habit, and good habits will evolve into a culture in the collective. If corporate culture becomes a symbol different from other peers, the competitiveness of enterprises is self-evident.
As big as a country, as small as an enterprise, a complete strategy and detailed plan become the responsibility of every organization? Essential manual? However, many enterprises that really get rid of mediocrity and maintain advanced records are winning by details. Teacher Peng, a famous enterprise management expert, said that detail management is an indispensable foundation for achieving great things, and greatness comes from the accumulation of details. For enterprises, only from? Think big and start small? Only in the current era of refined management can we build a corporate brand and build a lasting foundation; For individuals, only by persistently doing every simple and ordinary thing in daily life can we seize every opportunity in life, turn our destiny around and realize our dreams.
Zhiliangguanli.com, a famous business administration expert, said, Now? It seems that detail management is not the latest topic, and now the business circles are talking about it? Strategic management? 、? Business model? . But if you look at the strategies made by some big companies, they look good, but they are too far away from consumers. As a result, either the real demand cannot be found, or the demand that has been proved by the market is Monday morning quarterback. Therefore, a very important thing I learned from Jobs is that a CEO who pays attention to product details is a good CEO.
Jobs paid great attention to details. You see, Jobs will lie prone on the computer and look at the design of those buttons pixel by pixel. As he once told his employees, you should make the icon make me want to lick it with my tongue. Only a CEO who pays attention to details like Jobs can truly understand the needs of users. So I don't think everything he does is from the beginning. On the contrary, if you look at the strategies made by Intel, Nokia and other companies, you will feel that everything is fine, but it is too far away from consumers, so the result is either that you can't find the real demand or that the market has proved the demand.
Business circles in China have never lacked wise strategists, advanced management systems and ruthless tactics. What they lack is serious and uncompromising execution of ordinary details! The way of management is to obey the destiny and do your best. The success or failure of an enterprise depends not only on fate, but also on personnel. The so-called fate refers to the changes in the big market, such as national policies, financial situation, industry competition and so on. This is something that ordinary people can't change. The so-called personnel refers to the control that human resources can do, such as marketing, quality and service details. What can they do? Zero defect? . The way of management is to obey the destiny and do your best. The success or failure of an enterprise depends not only on fate, but also on personnel. China is in a period of rapid economic growth. Many enterprises blindly pursue high-speed growth and have no time to take care of details. The lessons of the past are the lessons of the future. There is absolutely no need for us to follow the old path of the United States and Japan. Extensive management has proved unworkable.
? World-class competition is a competition for details? Our service industry should start with the details and do the work carefully, so as to form a management culture within the enterprise and have strong competitiveness. Teacher Peng Jie often travels to various cities to give lectures, so staying in hotels has become a common practice. I have a strange question? Do you like it? Rest easy. When training in other places, a person usually lives in a standard room and always puts his pillow on another bed in his own bed. Usually the next day, the room attendant will put the moving pillow back in place.
I used to stay in a private hotel on business in Rizhao. A waiter only added 50% boiling water to the water bottle. I was surprised to ask her. She said? I have been working here for more than three months, and I always find that my guests have not used up a bottle of water, so I will waste half a bottle of water in the end. So I only filled half a bottle of water, and less than 10% of the guests asked me to add water. This actually saves a lot for the boss and water resources for the society. After listening to the waiter, I said at that time? You're amazing! How excellent! Will think at work, will improve the work and improve efficiency! We want to learn from you! ? Later, every time I went to Rizhao, I didn't go to a star-rated hotel and stayed in this private store. The shopkeeper, the waiter and everyone are very happy.
On another occasion, Mr. Peng went out to give a lecture and returned to his room at night, only to find a small change. The pillow has changed. The lower layer is an ordinary pillow, and the upper layer is a health pillow with a faint scent of medicine, and it is higher than the ordinary pillow. Look, there's a box on the bedside table? Golden voice and throat treasure? Attach a note. The main idea of the note is: We welcome you to stay in our hotel and thank you for coming to teach locally. As a token of our hearts, we give you a box? Throat treasure? . Finally, the signature of the hotel housekeeping manager. Since then, I have been particularly impressed by this hotel. Whenever I have the opportunity to come to this city, I will not only check in by myself, but also introduce my friends. This is the power of detail service! The following teacher Peng Jie shares the following story with you:
A medical college professor said to his students on the first day of class: When you are a doctor, the most important thing is to be bold and cautious! ? After that, he put a finger into a cup full of urine on the table and put it in his mouth. Then the professor handed the cup to the students and asked them to do as he did. I saw every student endure vomiting, put his finger into the cup like a professor and then stuffed it into his mouth. The professor looked at the students at sixes and sevens and was so proud that he finally smiled and said, Ha ha, good, good, each of you is bold enough. ? Then the professor was sad again:? It's a pity that you didn't look carefully enough. Didn't you notice that I put my index finger in the urine cup and my middle finger in my mouth! ?
The professor in the above story is intended to educate students to pay attention to details in scientific research and work. I believe students who have tasted urine should remember this time all their lives, right? Courses? . In fact, enterprises also need to develop the habit of paying attention to the details of work. The so-called levee of a thousand miles collapses in an ant nest, and the precious value of the details lies in its creativity, uniqueness and unrepeatability. Having said that, many business managers will find it very simple and easy to do!
I think? Everyone knows, but how many people really did it when it was implemented? For example, when I was training the marketing staff of a retail enterprise, I designed a well-known small topic, that is, from visiting customers at the door to going out, only 1 person out of 30 people chose 10. My criteria are: gently knocking on the door, introducing myself, handing in business cards, sitting down, pouring water for customers, and saying goodbye at the end of the conversation. Therefore, we should pay attention to details in management, so as to really benefit from management.
When I was doing CS consulting for a bank before, I designed such a service process: at which counter the customer went, the salesperson stood up and greeted the customer with a smile, and thanked him when he left;