Tuyuan network
I'm afraid these "cosmic" guides have a very weak sense of existence in space. From another angle, it also shows that their space has fallen into homogenization and lacks distinctive themes and characteristics. In commercial design, we should explore the different cultural attributes of each city, find the differentiated core strategy for the project, and then design from the aspects of brand, architecture, indoor space, beauty, commercial landscape, guidance and so on around the core strategy, so as to accumulate brand assets and image assets in the same direction, and a more thematic and symbolic guidance system can play a role in activating the commercial value of the project.
#0 1
New Deconstruction of Qi's Cultural Character
Overseas Chinese town jixiawan
In the Lv Wen block project of OCT Happy Mountains and Rivers Jixiawan, we launched an integrated design with the theme of Qi culture, which activated the culture and turned the heritage into assets. By deconstructing Qi symbols and colors related to Qi culture, we realized the positioning of "block-style 6D Qi culture life museum" from space to brand and orientation.
Deconstruction ▼ Excerpted from Qi and the Roof System
Combined with the design creativity of the project, according to Guan Zhong's statement that "four people are separated, scholars, industry and commerce are separated", the public identity and professional characteristics of scholars, industry and commerce are decomposed and deconstructed by color.
Taking "Qi culture" as an extension, according to the class identity and professional characteristics of "scholars, farmers, workers and businessmen", the element structure creation is extracted to empower brand communication in a more active and interesting way and improve the recognition of the guidance system.
#02
Experience the Spanish style in Guizhou
Xixi townlet
We incorporate several core impression labels of Spain into the project block planning and divide the brand territory. Red cloth in the hands of a matador, passionate flamenco, and energetic football? With strong color contrast, the related elements are deconstructed to form a new symbol display, which effectively attracts consumers' attention, integrates the guide plate with the space, and has a clear guiding role.
#03
A shopping trip that meets ancient and modern times?
Chenggong wuyue Tea Horse Ancient Road?
The name of the project is taken from "Tea-Horse Ancient Road". Brand vision is designed around the spatial themes of "tea", "horse" and "Tao". It is deconstructed and reorganized in a young and innovative way, and guided by interesting symbols, so that tourists can quickly find the correct way to open the "ancient tea-horse road".
#04
Yantai Collective Memory Lv Wen Block
Xianglong listed?
Judging from the name of the case, listing reflects the vision of the project to create a city cultural business card with the theme of the old Yantai people's urban memory, and reproduces the noise of Yantai people's listing.
The children sat in the back seat of their mother's bike and rode on their father's generous shoulders. Grandma took her grandson's hand to buy candy and ran with a rattle in her hand. The dog behind also joined in the fun, holding a pole, expecting a good deal and selling fresh seafood loudly ... We used trendy and dynamic visual pictures to reproduce the yellowing scene when people went to the market in the past. The sculpture guide device is not only a guide, but also a sketch, which is indicative and indicative.
#05
Qian Shan Wanshui's Artistic Journey
Pidu Taihe Chang
Chengdu Taihe Field Project was once the former residence of Zhang Daqian. Based on the innate artistic DNA of the project, we are inspired by Zhang Daqian's works in terms of strategy, architecture and landscape design. In the design of brand logo, the word "Tian" in the poem leads to thinking about the dream home and deduces the exclusive symbol.
Draw lessons from the general idea in the font, highlighting the tension and elegance of the brand. The inspiration of sub-brand logo, icon and exclusive texture comes from extracting the morphological elements such as western Sichuan dwellings, winding mountain roads, mountains and rivers, trees and streams presented in Zhang Daqian's paintings, and applying them to the overall guiding system to highlight brand characteristics and recognition.
#06
Cyberpunk world under the shopping center.
Cities in the underground world
Combining the creative technique of Cyberpunk, one of young people's favorite visual styles, and adding the elements of steam wave, it creates a mysterious, scientific and surreal space atmosphere. The main line of the story is an exploration of ancient ruins, straying into the transmission matrix left by ancient alien civilization on the earth, crossing into this "mysterious underground city" and starting a mysterious exploration journey.
The brand design continues the blue-purple style used in the space, emphasizing the combination of metal sense, technology sense and lighting sense, and adding the details of Cyberpunk elements in the icon components to enhance the visual impact.
In the guide design of the mysterious underground city, in addition to the conventional unity with spatial tonality, more attention is paid to its existence as a space. We hope that this is not only a sign, but an important part of space, which makes the overall visual experience more complete.
#07
The collision between contemporary trends and traditional culture
Xiaoxiangyi
Xiaoxiang embodies the cultural and creative attributes with simple fonts with modern and design sense, and embeds the architectural elements of the project appropriately. We take the landscape as the basic texture and apply it to the tour guide system through line abstraction.
Brand design is closer to the tonality of the young trend in terms of strokes and colors. Combined with the brush font with seal cutting sense, it adds the abstract Chinese design technique of warm colors, which reflects the guiding attribute of space.
#08
God knocked over the palette.
Laiyang Xintiandi xingfuli
Happy time is colorful. During the time in Xintiandi, Laiyang, we thought of Morocco, which is called "the palette knocked over by God". The design of the project integrates the blue of Chev Shawan, the red of Marrakech, the white of Casablanca and the yellow of Meknes into the guidance system with bold colors, creating a romantic and colorful Moroccan-style art shopping block atmosphere.
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