Trading activities and related services on the increased network are electronic, networked and informationized in all aspects of traditional business activities.
The function of e-commerce
E-commerce can provide online trading and management services. Therefore, it has various functions such as advertising, consultation and negotiation, online ordering, online payment, electronic account, service delivery, consultation and transaction management.
1. With the help of enterprise's Web server and customers' browsing, you can access advertising e-commerce on the Internet.
Publish all kinds of business information on the Internet. Customers can quickly find the information they need with the help of online search tools, while businesses can use online homepages and e-mails to advertise around the world. Compared with all kinds of advertisements in the past, online advertisements have the lowest cost and the richest information for customers.
2. Consultation and negotiation E-commerce can use non-real-time e-mail, newsgroups and real-time discussion groups to understand market and commodity information and negotiate transaction affairs. If you have further requirements, you can also use the online whiteboard meeting.
(whiteboard meeting) to exchange real-time graphic information. Online consultation and negotiation can go beyond the limitation of people's face-to-face negotiation and provide a variety of convenient forms of conversation in different places.
3. Online ordering of e-commerce can depend on the network.
E-mail interactive transmission, realize online ordering. Online ordering usually provides very friendly ordering tips and interactive format boxes on the product introduction page. When the customer fills in the order, the system usually replies to the confirmation information form to ensure that the order information is received. The ordering information can also be encrypted, so that the business information of customers and businesses will not be leaked.
4. Online payment of e-commerce should be a complete process. Online payment is an important link. Credit card accounts can be used for payment between customers and merchants. Using electronic payment means directly online will save a lot of people's expenses in the transaction. Online payment will need more reliable information transmission security control to prevent cheating, eavesdropping, fraudulent use and other illegal acts.
5. Online payment of electronic accounts must be supported by electronic finance, that is, financial institutions such as banks, credit card companies and insurance companies should provide online operation services for financial services. Electronic account management is its basic component. Credit card number or bank account number is the symbol of electronic account. Its credibility needs to be guaranteed by necessary technical measures, such as digital vouchers, digital signatures, encryption and so on. The application of these means provides security for electronic account operation.
6. Service Delivery For customers who have already paid, the goods they ordered should be delivered to them as soon as possible. Although some goods are local and some are off-site, e-mail will be able to deploy logistics in the network. The most suitable goods for direct delivery on the Internet are information products. Such as software, e-books and information services. It can send goods directly from the electronic warehouse to customers.
7. Consulting e-commerce companies can easily collect users' feedback on sales services by using format files such as "Select" and "Fill in the blanks" on the webpage. Only in this way can the market operation of enterprises form a closed loop. Customer feedback can not only improve the after-sales service level, but also enable enterprises to obtain business opportunities to improve products and find markets.
8. Transaction management The management of the whole transaction will involve many aspects such as people, money and things, as well as the coordinated management between enterprises, enterprises and customers, and enterprises and enterprises. Therefore, transaction management involves the whole process of business activities. The development of e-commerce will provide a good network environment for transaction management and various application service systems. Only in this way can we ensure the wider application of e-commerce.
Characteristics of e-commerce
From the meaning and development of e-commerce, we can see that e-commerce has the following basic characteristics:
1. As a new transaction mode, e-commerce has brought production enterprises, circulation enterprises, consumers and the government into a new world of network economy and digital existence.
2. Convenience In the e-commerce environment, people are no longer limited by geography, and customers can complete complicated business activities in the past in a very simple way. For example, online banking can access account funds and query information all day, and at the same time, it can greatly improve the service quality of enterprises to customers. In the business activities of e-commerce, there are a large number of contacts who need to develop and communicate, with flexible working hours, fulfilling the requirements of the company, and having money and leisure.
3. Holistic e-commerce can standardize the workflow of transaction processing and integrate manual operation and electronic information processing into an inseparable whole, which can not only improve the utilization rate of manpower and material resources, but also improve the rigor of system operation.
4. Security In e-commerce, security is a crucial core issue, which requires the network to provide an end-to-end security solution, such as encryption mechanism, signature mechanism, security management, access control, firewall and anti-virus protection. This is very different from traditional business activities.
5. Coordinated business activities are a coordinated process, which requires coordination between customers and companies, manufacturers, wholesalers and retailers. In the e-commerce environment, banks, distribution centers, communication departments, technical services and other departments need to cooperate, and the whole process of e-commerce is often completed in one go.