The theme of this sharing is Xiaohongshu’s pitfall avoidance guide for newbies to read directly! Xiaohongshu has always attached great importance to the quality of note content and user stickiness, and is constantly updating the standards for community notes. In order to play happily in the Xiaohongshu community, it is necessary for us to master this set of pit avoidance guides. Starting from registering an account, you must pay attention to these issues: First, register with your mobile phone number. Do not tie various accounts together. If you need several Xiaohongshu accounts, you can use your mobile phone number to make the larger one. Because Xiaohongshu supports more traffic for mobile phone numbers, followed by WeChat and QQ. You can register a Xiaohongshu account on Weibo to use it together. If you have already bound it, you don’t need to unbind it. Because even if you unlink your account and re-register your account, Xiaohongshu will still judge that you are an old user and the same person. Do not leave a WeChat ID or QQ phone number for the second nickname. For example, wx12345 appears. Nicknames are very important. I have seen people give names like Meimei Xiaoyu. It will not be declared a violation, but it has no characteristics. There are a lot of searches online, so it is recommended to choose a name that is relevant to your industry, distinctive, and easy for people to remember. For example, fitness fanatic Barbie. The third avatar cannot be suspected of advertising. For example, adding contact information and QR code watermarks are illegal. Most of Xiaohongshu’s users are female. It is recommended to put fresh real girl avatars or anime avatars, which must be beautiful. The fourth sexual signature cannot include micro-signals and induced behaviors. Many people ask about leaving a Weibo account, and the email address has the same name on all platforms. Can this be done? Because Xiaohongshu has been under strict control recently, newly registered accounts should not be used to divert traffic. If the old account has been used to divert traffic, don’t touch it, don’t delete it, and don’t change it. There are also some account issues. Some friends asked that previous accounts were blocked and could not be used due to various circumstances, and new account discovery was also restricted. In fact, if your previous account was blacklisted by Xiaohongshu, you must use a new mobile phone to register and log in to the new account. Because Xiaohongshu will detect your mobile phone model information, even if you change your account, it will still determine that the previous account and the current account belong to the same person. In addition, even if your account is fine, do not switch accounts frequently on one mobile phone. One account should be fixed on one mobile phone. If you signed up for Xiaohongshu before and ignored it for a few months or even a year and a half. In this case, Xiaohongshu will judge it as a zombie account and limit the current flow. You will need to apply to register an account again with a new mobile phone. After registering an account, many people will start sending notes. Don't worry, we need to maintain the account for a while. Raising an account is actually simulating the behavior of a real user who likes Xiaohongshu very much, so that Xiaohongshu will judge that you are an active real user. Later, when you send notes, you will get a little more traffic. Generally, it takes about seven days to maintain an account. During this period, you should check Xiaohongshu once in the morning, noon and evening. For about 20 minutes at a time, read the notes recommended to you by Xiaohongshu, and search for industry-related notes yourself. Be sure to read them slowly, and like, comment and collect other people’s notes. Follow 2-3 KLs (bloggers) a day. After the recovery period, we can start posting notes. Many people asked why they couldn't open their own accounts. After analyzing it for them, I found that they were basically sending notes blindly. What is blind note taking? There are three characteristics, see if you get shot: The first positioning is not focused. For example, you are in the skin care industry, but what you post is celebrities gossiping about their daily life. There are very few notes on skin care, almost none. I just write whatever I think is good or popular. The second note is difficult to categorize. Because the recommendation mechanism of Xiaohongshu is like this, the Xiaohongshu system first determines which category you belong to. Then it will recommend your notes to such people, if the Little Red Book written in your notes cannot recognize it. It’s hard to get recommended even if it’s not in his category. The third one posts too many commercials. If you are a brand partner, the promotion notes reported each month cannot exceed 20% of all notes. In other words, there can only be at most one business filing note among the five notes, and you cannot send two filing notes in a row. I have seen some people who write almost every article and take notes, so naturally they can’t do it. There are also some people who often recommend products. The goal is clear, but it’s a pity that it’s difficult to officially certify you as a marketing account. So what can you do to avoid blindly sending notes. In the early stages of development, notes posted by new users of Xiaohongshu were more likely to be recommended. Therefore, after registering an account, never test while playing. It is best if the first content is of high quality. Second, treat the account as a life account.

How to understand this? For example. If you are a furniture maker, you can build yourself into a furniture-level expert and publish more popular science and comparisons in the industry. How to choose furniture, Feng Shui of furniture, etc. If you are a mother of a child. You can create an image of a mother who loves skin care and think about what a mother’s daily life is like. When cooking with children and doing housework, what useful products do you usually use, and some life experiences and professional sharing. This way you can establish a vivid image and it will be easier to do. The third choice is the category of Xiaohong Book Friends. Try to add tags and topics. For example, your little red book about fortune telling does not have this category. I won’t give you too many recommendations. Choose 2-3 tags for each topic, so the chance of recommendation will be greater. The fourth point is to weaken marketing, and we must seriously share our lives and experiences. Knowledge sharing means actually writing high-quality original content. Especially in the early stages, don’t just recommend products. Even if they are recommending products that they use, because many people do not know how to write product notes, they will send these product notes. It is easy to be judged as a commercial promotion account, and it can also be judged as a marketing account, which is difficult to do. The fifth is dedicated positioning. After positioning your account, for example, if you are a mom who wants to do skin care, don’t keep changing it. You should always post a high-quality original content that is positioned well. As long as one piece of it hits your account, you’ll start doing it. In addition, the following content cannot appear in Xiaohongshu usernames, personal information, comment notes, and albums. If the circumstances are serious, they will be banned or even blocked. First, advertising and sales information cannot be promoted directly on Xiaohongshu, and products cannot be sold. Second, illegal contact information is used for promotion, such as leaving QR codes, WeChat, store names, QQ mobile phone numbers, or other links. Third, the , unfriendly behavior. For example, swearing, defamation and rumors, the fourth point of discrimination and threats, infringement, piracy, false and worthless content. For example, a high imitation A-grade 35 product repeatedly publishes similar notes. Posting garbled characters that are difficult to identify and affecting the reading experience; fifth, false numbers of fans, unusual data on reading, likes, and collections; sixth, posting pornographic, vulgar, violent, and scary content; seventh, gambling content that violates legal norms; eighth, inducing sharing. For example, profit-driven content such as forwarded messages, lottery draws, etc. are non-original content, and content with accounts or watermarks from other software may be accidentally banned. Then do not take any action during the ban period, including reading Xiaohongshu and sending notes. Once the account is blocked, it cannot be unblocked. If you feel that you have been accidentally injured by the system for no reason, you can appeal, but there is little hope. In addition to the above serious cases, it is also very common to encounter current limit and failure to receive. The current limit should be easy to understand, that is, after the note is released, there will only be a few Personal reading. Compared with the previous reading number, the number of readings has dropped significantly. When encountering current limit, you need to make a judgment first. Current limit is generally divided into two situations. One is to limit the flow of a certain note, and the other is to limit the flow of all notes posted. The first situation. The problem of limiting the flow of a certain note should be caused by your note. You need to check whether the note is original content. If the angle and shooting of the picture are the same as others, or if you directly steal other people's pictures, the traffic will basically be very small. The second point is that the notes are mistaken for business promotion notes. In this case, there is no need to say that there is a violation, but the data will be very poor. In the second case, all notes posted are restricted. The problem should be viewed from two aspects. The first is that there are too many notes in the report or there are too many product notes, and the second is that there have been violations. Generally speaking, if you violate a rule, Xiaohongshu will have a message to remind you of the violation. If there is no reminder, there is no violation. If it's a certain note, don't worry about the current limit, just try to do a good job next time. If it is the second situation. It is necessary to reduce the reporting notes and product recommendation notes, then delete the illegal notes, and be more active on the Xiaohongshu platform to like others. Collect and follow. Comment more. Of course, the above two situations are limited to when the data decline is obvious. If the data has always been poor, then basically the quality of your content is too poor and needs to be improved. We should work hard on the content. As a digression, when the traffic is not high, the most important thing for us is to make good content. If the content is not done well, the ranking cannot be improved, the number of fans is not enough, and the interaction is not close, how many orders can be closed even if the advertisement is converted. Closer to home, some people also encounter situations where notes cannot be received after they are sent. There are two reasons for not receiving them. One is that your notes contain banned words and are blocked, such as Taobao, how much does it cost on Weibo, shops, etc., in order to collect these words. Homophones will be matched. In this case, if there is no violation prompt, there is no need to modify or delete.

Another reason is that due to the popularity of the platform, notes that were not received before a period of time will appear. Notes that cannot be found have no exposure, so when sending notes, you must first ensure that your notes are in a normal search status. In other words, exposure can only be guaranteed if it can be found in the search bar on the homepage. Then I will also share with you how to resolve violations. Generally speaking, receiving violation information usually means that the notes do not comply with the standards for commercial promotion. The system will remind you to modify it as soon as possible, but if you really follow the system prompts to modify it. Congratulations on your success, because modifying and deleting illegal accounts will affect the quality of your account. With each violation, the quality of your account gets worse, and the system allocates traffic based on the quality of your account. If your account is of poor quality, it will have little traffic and exposure, so it will be difficult to do it, so we should try to avoid deleting it in normal times. Take notes and revise notes and some irregularities, and do not revise them once they are violated. Delete the illegal notes directly, because there is still a risk of violation after you modify it. I have seen some people modify it 2-3 times and still violate the rule. This will have a great impact on the account, so once a violation warning appears, delete it directly. Next, let’s talk about the answers to questions asked by friends before: The first question: What do you think about Xiaohongshu’s policy adjustments? Xiaohongshu’s policy adjustments have an impact on the brand. First Xiaohongshu has screened a batch of high-quality accounts, which are brand partner accounts. It can facilitate the accurate selection of brands, and the quality of experts can be guaranteed, but at the same time, the quotations of this part of experts are also rising. In just one month, I have seen many bloggers whose prices have doubled. This has also led to price increases in the entire industry, and the cost of brand placement has greatly increased. Second, Xiaohongshu’s policy also directly reflects Xiaohongshu’s determination to insist on creating content. Content is the core advantage of Xiaohongshu, and this wave of adjustments can improve the quality of the platform’s content. Attracting more consumers, the brand can also get more exposure. Thirdly, with the policy guidance of Xiaohongshu, bloggers will work harder than before when creating. In the past, I could just deal with it and send it out casually. I could get money by just brushing the data, and it didn’t have much impact on me. If the content is not done well now, it will directly affect the quality of the account and the gameplay after the policy adjustment. Everyone chooses KL and several-person promotion with relatively low prices, and they will choose experts who have the ability to complete soft advertising promotion. First of all, we need to screen out these experts and discuss them in detail. As a content sharing platform, product sharing is definitely inevitable. But how to promote products comprehensively Xiaohongshu? Judging from the current trend, products should be mixed with good content. For example, when a blogger shares useful articles, product promotion becomes an essential part of the entire note. It becomes the highlight of this entire note. How to write it specifically requires careful content planning and creation. To be honest, incompetent bloggers cannot take on this job, and brands and institutions without professional capabilities cannot do this. It is also impossible to tell whether the content is good or bad, and there is no way to improve the quality of the note content. Embedding soft articles will definitely be the mainstream of promotion in the future. Consumers are willing to read, the exposure is good, and the risk is low. This is also a good and healthy development brought about by the policy changes of Xiaohongshu. The second question that was asked a lot last week is whether the brand name and logo can appear in the notes. The answer is yes. The premise is that your notes must be soft and cannot be written in a commercial tone. Many people who say they can't do it because they don't have the creative ability to write softly, and what they write is just hard and wide, so they break the rules. How to write a good hose? This issue involves the writing skills of copywriters and the experience of writing in Xiaohongshu. It cannot be written casually. The third question, someone asked how to efficiently find and filter several bloggers. What is the general promotion price of different bloggers? What's the pitfall in the middle? What will be the attitude and regulatory trend in the future towards this kind of softness, which is actually a commercial promotion behavior. First, it is recommended not to search for amateur bloggers one by one. Even if you search for two days, there may only be one or two bloggers that meet the requirements. It is best to find someone with blogger resources or the media to connect with you. The process is roughly like this. The first step is to give the direction and requirements for note creation. The second step is to recruit bloggers. The third step is to screen bloggers. Previous article (How to use Xiaohongshu’s 10,000 budget to achieve 100,000 effects) I’ve already said it before so I won’t repeat it. In short, there is no shortcut to screening, and we will carefully screen bloggers one by one.

Secondly, what are the promotion prices of different bloggers? For bloggers with 1,000-10,000 fans, it costs less than 1,000 yuan. For bloggers with 10,000-50,000 fans, it ranges from 1,500 yuan to 5,000. For bloggers with 1,500-10,000 fans, it ranges from 50,000 to 100,000 yuan. Bloggers, the price is between 2,000-6,000 and more than 100,000. Bloggers, the price is between 3,000-20,000. Regarding pitfalls. For example, if the other party gives you a list of bloggers, 90% of them may be poor quality bloggers. Because the other party doesn’t have the ability to filter and you can’t see that there are still bloggers who can be combined for you according to your budget. It is also very common for big KLs to have more than 100,000 followers, and others to be amateurs with around 1,000 followers or hundreds of followers. If you don’t understand the layout of kl and how to judge the quality of the account, it will be easy to make it ineffective. There are many fake accounts on the market for data brushing, and you need to know how to identify Xiaohongshu. What is the attitude and supervision of this kind of hose? It can be seen from Xiaohongshu’s policy that Xiaohongshu does not want too many advertisements on the platform, and the reason why. Is it because too many ads affect the environment of the platform and the user experience is not good? So if you make the content less advertising. There is no problem in making soft implants that consumers like to see and making advertisements the highlight of notes. After all, Xiaohongshu is a platform that encourages sharing. In short, writing notes is called sharing. It’s called commercial promotion if it’s not written well. As for the fourth question, someone asked whether links can appear between the Xiaohongshu links shared by bloggers. However, most bloggers are not willing to appear because the link will be aggravated. The advertising nature of the note-taking platform is very risky, and the risks are also high. Moreover, you must understand that Xiaohongshu is essentially a lifestyle sharing community. No matter who you are, you only need to post content on it. They are all posted from the perspective of a sharer. The normal logic is that I post the notes to attract attention. If they think it's good, they will ask me. At this time, I have a sense of presence. If you send me a link directly, you don't even need to ask. It must be an advertisement. Therefore, it is not recommended to add links.