Except for Xiao Zhan who used his eyes to see the flowers of Yi Yang Qianxi on his face, most of the male celebrities who endorsed lipstick took photos with their lipstick in hand. This is the simplest and most direct method. Wang Junkai and Wang Yibo endorsed it. The lipstick shapes are basically like this. In addition, there are also some more special and creative shapes, such as directly applying all the colors on the hands to take photos and showing them, or just symbolically pressing the lipstick on the mouth. Look like this It looks like I applied it myself.
Also, William Chan’s more classic method of using lipstick to draw some special marks with fans on his face can easily arouse fans’ screams. This method is also more convenient for selling goods. Fast, mainly because it can guide some girlfriend fans. It has to be said that advertisers are now using their brains to bring products.
Because for many male celebrities, it is not easy for them to wear lipstick directly. After all, some lipstick colors are too bright, and it is too coquettish and inconsistent for boys to apply it. However, some popular men Basically, 90 or even 95% of a celebrity’s fan base is composed of girls. The best way is for male artists to endorse and sell lipstick. They can’t apply it, but they can always take pictures with it. This method is not expected to be effective at first. , but I didn’t expect that the response was good after it was implemented, and it caused a trend. Major brands attach great importance to the relatively popular niches at the moment. Any male artist who is popular in the market basically has a lipstick advertisement. In fact, compared to female celebrities, male celebrities have more advantages in endorsement advertisements. Makeup seems to have always been the prerogative of girls. Boys who put on makeup will always be called various "girly" titles, but after a long time, Egalitarianism has begun to awaken. In order to establish contact with girls, many manufacturers will choose to let boys start wearing makeup, which will make them more friendly on the psychological defense line. Although girls still occupy a large share of the cosmetics market, in recent times, In recent years, men have become more popular, and they are still rising. I wonder if men will dominate the cosmetics market in the future.