Learning objective 1

Typical case 1

Task 1 E-commerce Journey 2

Task import 2

Background knowledge 3

1. What is traditional commerce 3

2. What is electronic commerce 3

3. The difference between e-commerce and traditional commerce

4. Functions and characteristics of e-commerce 5

5. Advantages and disadvantages of e-commerce

6. Conceptual model of electronic commerce

7. Framework and process of e-commerce

Task implementation 13

Task 2: Investigation on the Development of Local E-commerce 15

Task import 15

Background knowledge 15

1. The emergence and development of electronic commerce 15

2. Mode of operation of e-commerce 20

3. Problems in the development of e-commerce in China 24 pages

4. Employment opportunities and jobs for students majoring in electronic commerce

Task realization 3 1

Look at the picture and read 33

Knowledge framework 35

Skills development 35

Review and think about question 35

Item 2: Use of network tools 36

Learning objective 36

Typical case 36

Task 1 Internet use 38

Task import 38

Background knowledge 38

1. The development of the Internet

2. Methods of accessing the Internet 39

3.IP address 4 1

4. Domain name 4 1

5. Application of Internet

6. Use of the browser 43

Task implementation 46

Task 2 Using E-mail 47

Task import 47

Background knowledge 47

1. E-mail address format 47

2. E-mail sending process 48

3.SMTP protocol 48

4.POP protocol 48

Task implementation 49

Task 3 Use of search engines 50

Task import 50

Background knowledge 50

1. Search Engine Overview 50

2. Use of search commands 52

Task implementation 54

Reading pictures 55

Knowledge framework 56

Skills development 56

Review and think about questions 56

Item 3 Application of E-commerce Transaction Mode 57

Learning objective 57

Typical case 57

Task 1 Taobao Shopping Experience 58

Task import 58

Background knowledge 59

1. Development Status and Trend of C2C E-commerce in China 59

2. Common C2C e-commerce operation modes (auction platform operation mode and store platform operation mode) 60

3.3 business process. C2C e-commerce 6 1

Task implementation 62

Task 2 Analysis of the Characteristics of B2C Online Mall 63

Task import 63

Background knowledge 64

1.B2C e-commerce website system consists of 64 pages.

2.2 business process. B2C e-commerce 64

3. Traditional enterprises to carry out B2C e-commerce strategy 65 pages

Task implementation 65

Task 3 B2B enterprise website practice 67

Task import 67

Background knowledge 67

1. Basic knowledge needed for developing B2B e-commerce 67

2.B2B e-commerce transaction process and flow chart 68

Task implementation 69

Look at the picture and read 70

Knowledge framework 73

Skills development 73

Review and think about question 73

Item 4 Electronic Payment 74

Learning objective 74

Typical case 74

Task 1 electronic payment survey 75

Task import 75

Background knowledge 75

1. Traditional payment and payment system 75

2. What is electronic payment 78

3. The basic structure of the electronic payment system on page 79

4. Basic flow of electronic payment system 80

5. Requirements for electronic payment system 8 1

6. The development of electronic payment 8 1

7. Electronic payment classification 8 1

8. Electronic money 82

Task implementation 83

Task 2 Online Banking Payment Experience 84

Task import 84

background knowledge

1. The emergence and development of online banking

2. Online banking services 85

3. Characteristics and advantages of online banking

4. The reasons for the rapid development of online banking in China.

5. Classification of online banking

6. Online banking operation mode 88

Task implementation 89

Task 3 Third Party Payment 90

Task import 90

Background knowledge 9 1

1. The concept of third-party payment 9 1

2. Domestic third-party payment supervision 92 pages

3. Domestic third-party payment products 92

4. Alipay 92

5. The characteristics of the third party payment 94

6. Classification of third-party payments 94

7. General flow of third-party payment transaction 94

8. Third-party payment business model 95

9. Advantages and disadvantages of third-party payment 95

Task implementation 96

Picture reading 98

Knowledge framework 99

Skills development 100

Review thinking questions 100

Item 5 e-commerce security 10 1

Learning objectives 10 1

Typical case 10 1

Task 1 virus interception and protection 102

Task import 102

Background knowledge 102

1. Overview of e-commerce security 102

2. E-commerce security technology strategy 105

Task execution 1 13

Task 2 Identification and Prevention of E-commerce Transaction Risks 1 14

Task import 1 14

Background knowledge 1 15

1. Risks and characteristics of e-commerce transactions 1 15

2. Types and influencing factors of e-commerce transaction risk 1 15

3. E-commerce transaction risk management 1 17

Task execution 1 19

Task 3 CA certification 120

Task import 120

Background knowledge 12 1

1. Data encryption technology 12 1

2. Digital signature technology 124

3. Security authentication technology 126

4. Secure Transaction Protocol 129

Task execution 132

Read the picture 133

Knowledge framework 134

Skills development 135

Review thinking questions 135

Project 6 Network Marketing Practice 136

Learning objectives 136

Typical case 136

Task 1 Network Integrated Marketing 138

Task import 138

Background knowledge 138

1. Basic concepts of network marketing 138

2. Eight functions of network marketing 140

3. Network Marketing and E-commerce 142

4. The basic theory of network marketing 143

5. Common methods of network marketing 145

6. Network Market Survey 149

Task implementation 152

Task 2 Monitoring and Evaluation of Network Marketing Effect 154

Task import 154

Background knowledge 154

1. Evaluation of network marketing effect 154

2. Traffic Statistics and Analysis 155

3. Website evaluation 157

Task execution 158

Look at pictures and read books 160

Knowledge framework 16 1

Skills development 16 1

Review thinking questions 16 1

Project VII SME Website Planning 162

Learning objectives 162

Typical case 162

Task 1 Analysis of Application Types of SME Websites 163

Task import 163

Background knowledge 164

1. The role of websites in developing e-commerce for small and medium-sized enterprises 164

2. Overall structure and main functions of SME websites 165

3. Website construction needs of ordinary small and medium-sized enterprises 166

Task execution 167

Task 2: Write a website plan for SMEs 169.

Task import 169

Background knowledge 169

1. website planning principles for small and medium-sized enterprises 169

2. SME website planning objectives 170

3. Basic content of website planning scheme 170

Task execution 17 1

Look at pictures and read books 172

Knowledge framework 174

Skills development 174

Review thinking questions 174

Expanding knowledge-customer relationship management 175

Learning objectives 175

Typical case 175

1. Customer Relationship Management 176

2. Customer service +08 1

Knowledge framework 189

Skills development 190

Review thinking questions 190

Expanding Knowledge II Mobile E-commerce 19 1

Learning objectives 19 1

Typical case 19 1

1. Overview of mobile e-commerce 192

2. The development status of mobile e-commerce and

Existing problems 194

3. Mobile e-commerce mode 196

4. Mobile e-commerce services 198

Knowledge framework 200

Review thinking questions 200

Expanding knowledge III e-commerce and modern logistics 20 1

Learning objective 20 1

Typical case 20 1

1. Logistics Overview 202

2. Modern logistics 205

3. E-commerce and logistics distribution 209

4. Logistics Mode in E-commerce Environment 2 12

Knowledge framework 2 15

Review thinking problem 2 15

Expanding knowledge IV e-commerce laws and regulations 2 16

Learning objective 2 16

Typical case 2 16

1. Legal Issues of Electronic Commerce 2 17

2. Legal norms of e-commerce transactions 22 1

3. Consumer rights in e-commerce 225

Knowledge framework 228

Review and think about questions 228