James, the chosen one, this guy was born for basketball. At the age of 16, James had already become a famous star in the United States. Every time he played, so many people came to watch James play that James' high school had to move the arena to a larger venue. Even "Flying Man" Jordan once had many Went to watch James play for the first time.

In 2003, the 18-year-old James announced the draft. The Cavaliers, holding the No. 1 pick, felt like a double-crossed ball. Firstly, James definitely had a chance to become a superstar. Secondly, James was the son of Akron. It's his own child. In the draft, James doesn't have many choices, but when it comes to shoe selection, James has autonomy.

Just like Nike, Adidas, Under Armor, AJ, and domestic brands pursuing the "Fat Tiger" last year, James also received such treatment. At that time, the three giants Nike, Adidas, and Reebok launched a pursuit of James. The first stop James visited was Reebok. Reebok once said that if James refused to visit Nike and Adidas and sign a contract, they could give James an extra $10 million. The 18-year-old James resisted the temptation and finally chose to sign a seven-year, $87 million contract with Nike. You must know that this contract was higher than what Kobe Bryant signed back then. SO, here’s the question. Why didn’t Jordan choose to sign James when the 18-year-old triggered a scramble for sneaker brands? Well, please listen to what I'm going to say in detail.

Why didn’t Jordan choose to sign James?

As we all know, AJ is just a subsidiary of Nike, but from last year’s snatching of “Fat Tiger”, we can see that in daily operations, the two companies are also rivals, and AJ can also choose its own. spokesperson, and AJ's choice of spokesperson largely depends on Jordan's consent.

Why didn’t Jordan choose to sign Jordan back then? The first is Nike's determination. At that time, Nike's spokesperson was not very outstanding, and the Adidas Five Tigers were also very powerful at that time, so Nike must win James as capital to fight against Adidas in the future.

The second is strategic unification. Why not let AJ participate? The addition of AJ will cause his family to raise prices, and the most important point is that AJ already has Jordan himself supporting the scene. Nike needs James to increase its influence and sales power. After all, it puts the two big IPs of James and Jordan. In a brand, it is not a good choice.

Compared with Fat Tiger, Nike still pays more attention to the existence of James. Otherwise, Nike would not give Fat Tiger to AJ and leave James as the store's treasure. And the facts have proved that Nike's The choice is right.