1, no direction is equivalent to a headless fly. Send a little of this information and a little of that information, and the user groups are not unified. ? The future marketing of WeChat is delivery, which is different from? Weibo's common style, so? Wechat needs real fans to generate real feedback. Therefore, it is necessary to clarify who is the object of communication, interaction and push every time. The more you know about these target groups, the higher your trust will be.

2, and with a clear positioning, you need to make a complete product? Marketing planning, pushing content is the most important, because content will directly affect readers' purchase, and content preheating is the best way.

Please remember:

( 1) Do？ Wechat marketing is equivalent to making an industry classic, and the key lies in the quality of the content. High-quality content will be shared by many people and will form viral marketing. Small and beautiful content strategy.

(2) It is not necessary to publish a long article, but it is best to arouse readers' thinking, and the length is generally about 300 to 500 words. ?

(3) Push, there is no need to push articles every time. It is also a good way to promote some tips and tricks, as long as it can help potential customers and readers. I recently participated in a psychological research? Wechat account, push a concern every time? Weibo gave me the same content, and I like it very much, because the amount of information is small, it won't affect my life, and I can learn new knowledge. I like this WeChat official account very much.

(4) simplicity is power, don't put your own? Wechat WeChat official account becomes a universal function application.

(5) Pushing content, preferably at night, because readers have enough time to read during these times, and pushing content during the day is suitable for product promotion. At that time, customers can order products and bring real sales of products. Follow the above steps and you will have a fan-friendly one. Wechat WeChat official account.

Second,? We don't have a lot of promotion expenses for the promotion method of WeChat WeChat official account, but as the saying goes, the fragrance of wine is afraid of the depth of the alley. If you want to be in many places? What should I do if I stand out from WeChat WeChat official account and have stable fans every day? Here to introduce you to some promotion? Small methods of WeChat WeChat official account. Learn from the weak and you will become weak, and learn from the strong and you will become strong. Learning is the same as mixing society. If you learn from smart businessmen, you will become a business expert. Learn from vendors, and you will become a vendor, and so will learning marketing. If you want to become a big online marketing bull and learn real marketing dry goods, you can join this skirt: 58 1-547-4 15. There is a free live class of marketing Daniel here every day to share the latest marketing skills. And there are many small partners who study marketing technology together to exchange technology with you and learn and progress together.

1, let the old customers join in first. One of the biggest benefits of trusting the public platform is to operate customers, or to operate fans. Many enterprises say that managing an old customer is much more important than acquiring new customers, and the cost of maintaining old customers before is very high, complicated and troublesome. Wechat is different, because the functions and contents are set according to their preferences, and they are forced to be pushed by groups every day, so? Wechat is the best weapon to manage old customers at present.

2. People nearby

This is also the simplest method, that is: personalized signature.

Will. Does WeChat WeChat official account bind one? Micro signal, and then set the induced personality signature. Then check the people nearby, and you can be seen by others. If your signature attracts others, you may get attention. Bian Xiao is not talking about theory. Someone has tried. Less than an hour after the beginning, it attracted about 120 people. All I do is set a personalized signature, and then occasionally check the people nearby.

How to enlarge this method?

Because the people around us are limited after all, attracting attention in this way can only be effective in the early stage. So how do you zoom in? It's simple. Just landing in different places? Wechat trumpet and then check people nearby, and then your address information will be saved for about an hour. If you have a good chance, you can get more than 30 people's attention in this hour. So how to quickly change places and land? That requires us to have multiple trumpets and then land quickly in different places. The best way is to take a bus. Take the bus, don't stop at every stop, land on the horn. If there are 50 trumpets, each trumpet can handle 40 fans every day, then it can handle 2000 fans every day. But this will definitely be very tiring and requires strong execution.

Step 3 shake

If you feel tired in the above way? What to do! Shake it! Just sit at home and do it, okay? Does WeChat WeChat official account bind one? Micro-signal, and then "shake", our goal is to let them see our signature or add us, and then you can keep shaking, some people have tried, and the effect is surprisingly good. The advantage of this method is that it can break through geographical restrictions. Shake it according to the recent user who shakes the phone at the same time. If there is no one nearby, you can pair up with other relatively close users.

4. Activity promotion can be divided into online and offline according to activity promotion. Online also includes the internet and? There are many ways to conduct WeChat activities. Online activities: at? Initiate activities in Weibo, and you will have the opportunity to give gifts when you pay attention; Still there? Initiate activities on WeChat, introduce friends around you, get preferential gifts and so on. Offline mode: For example, does the restaurant need to promote itself? Micro-signal, as long as the event is launched, it can make every guest pay attention? Wechat can enjoy discounts or send certain foods; For example, the use of shake, coupons, Interactive functions such as micro-letter wall directly attract powder addition; For example, during the exhibition, display the QR code of the enterprise as much as possible, and users can get a sign-in gift or participate in the lucky draw by scanning the code.

6. Use other people's resources? The effect of wechat mutual push is far better than? The mutual promotion effect of Weibo is good. Make 1000 fans first, and then start to find people to push each other. Every time it works well, it will get hundreds of fans. Therefore, it is also very important to do WeChat cooperation. If you have completed the above aspects, I am glad to tell you that your WeChat WeChat official account has surpassed 90% of the WeChat WeChat official account in the network, but it is easy to conquer the country but difficult to defend the country. How to maintain the account advantage after coming to deuex? This is what I'm going to say next.

Third, a correct understanding of WeChat WeChat official account and a good business philosophy.

1. The purpose of WeChat operation is to maintain customer relationship and cultivate customer trust with 99% of the time. Don't always think about promotion. It takes 29 days a month to cultivate customers, and 1 day promotion may be more effective. Please forget about sales for a while.

2. Don't be busy pushing a lot of content to potential customers every day, and create topics that can be communicated with readers. You know, all the value comes from communication. It is best to communicate with readers carefully once the best content has been pushed.

4. Don't be carried away by the case of three months 1 10,000 fans. No matter how many fans there are, it's still useless if they can't be converted into value. The fans we need are the target fans, and the quality of fans is more important than the number of fans.

5. Pay attention to competitors' WeChat. If you follow 50 competitors' WeChat, there will be 50 accounts to teach you how to do WeChat marketing well. All you have to do is optimize all their methods. Remember: competitors are the best teachers.

6. Beginners begin to learn to play WeChat, starting with paying attention to high-quality WeChat, remembering the methods of those excellent players, and it is best to take notes every day to compare what can be done better, which is more conducive to their future operations.

7. We respect our customers, but we don't please them. People who cancel their attention will cancel their attention sooner or later. As long as you continue to provide value, those who stay will stay.

8. Focus on interaction. Because it doesn't look like it? Weibo can attract a large number of people to forward and comment, and only by communicating with customers can we gain the trust of customers.

9. To do WeChat marketing, it is best to use it together with other Tencent products, such as? Qq and? Qq space together to achieve better marketing results, because in the future? Mobile Internet marketing will be the marketing for personal relationship chain.

10, do a good job of accurate keyword reply function, which can guide readers to know more about yourself and your enterprise and gain readers' trust.

1 1. The authentication of WeChat is very important to enhance the trust of enterprises, so do everything possible to pass the authentication of WeChat as soon as possible.

12, don't sit at home alone and study WeChat marketing, but often go to some WeChat marketing? Qq group, see what everyone is talking about, you can learn a lot in these groups.

13, the accumulated water becomes when the water does not flow. If WeChat official account is not active, it is a dead number and has no value.