Generally speaking, if you do the following, you are not far from the master:
Produce valuable and high-quality content
1 The theme of the article is positive, which makes readers feel excited after reading it.
Articles that users are very angry and afraid of.
Let readers feel well informed and well informed.
4 Practical and easy-to-remember content
Five valuable stories
6 particularly creative funny cartoons and pictures.
These things can be summed up as: forcing the grid to be high. Let you see, after reading these articles, you can show them to others.
Content arrangement
The use time of mobile phone is fragmented, and the screen duration is short. Don't post too many articles every day. If too many articles are published, users will not only have resistance, but also work hard. It is best to divide the pushed articles into three or four columns, with dry goods as the title, followed by capital, gossip and activities.
1 positioning of dry goods. Provide practical and instructive pictures and texts for users to copy and use.
2 positioning of information. The latest and most exciting are at the forefront of the industry.
3 the positioning of miscellaneous talk. It is an interesting thing in life, a pleasure, a positive energy, an emotional sharing and a humanistic reading.
4. Positioning of activities. Activities are done according to the actual situation of individuals or enterprises, and users should be involved instead of giving them directly, for example (except for some special attractive things, such as red envelopes), giving users a feeling that they have earned.
Version contains
In the era of mobile Internet, experience and participation are very important! The opening speed of graphic information affects the reading rate of users. The reason is simple, but it is always ignored. If there is no special demand, the text 800- 1000 is the best, and it is more appropriate to have less than 4 pictures (except for original funny or attractive cartoons). The smaller the picture, the better, but the video should be clear, and the video should not exceed 5 minutes.
1 Title: The title of each article should have its own characteristics, that is, to be a so-called title party. There are too many subscribers to WeChat official account now, and the competition is fierce. No matter how good the article is, it's no use for readers not to read it, so the title is very important.
Abstract: It is not advisable to write long paragraphs, only one or two sentences. These two sentences must guide the reader's desire to continue reading.
3 content typesetting: avoid long paragraphs, if any, break them down into small paragraphs, which will be more comfortable to read. If the whole screen of the mobile phone is a paragraph of text, the eyes are easily tired.
4 Guide attention: the new account should remind readers to pay attention at the beginning of each article, and the official WeChat account or two microcode information should be attached at the end of the article. The content of WeChat may be shared in various places, and with the official account information of WeChat, a powder adding entrance has been added.
5 Push time: According to users' habits, users spend most of their time reading the announcement number on the way to work in the morning, at noon, after work in the afternoon, before eating at night, and before getting ready for bed. Due to the large number of public signs, the content will almost be ignored and folded, so the specific time depends on the operator's own time and observation.
Promotion channels and methods of WeChat official account
1 microblogging promotion, social networking site (NSN)
Introduce this micro-signal in the introduction of Weibo materials or social networking sites, and put a QR code in the decoration of Weibo for fans to scan and pay attention to, and send private messages to their fans in Weibo or find other big gangs to forward.
2 QQ group promotion
To find the user group related to the enterprise, you can interact one-on-one or within the group (interact within the group, do it after you are familiar with it, and be careful not to be t).
3 Micro-signal Group Extension Method
The threshold of micro-signal is relatively low, and anyone can register. You can use this to register multiple trumpets, then set an avatar (popular avatar) for each trumpet, add more friends, and push the official WeChat account information to users through the trumpet.
4 wechat red envelope
Establish multiple WeChat groups through WeChat personal accounts, and distribute red envelopes for users in the groups to forward articles, share articles and pay attention to WeChat official account.
5 micro-signal mutual push
Because the official WeChat account can't publish content too casually, casual articles can be realized by trumpet, which can not only protect the image of the official WeChat account, but also play a good publicity role. This is only suitable for the early stage.
6 shake it
Let users see our signature or add us as friends by "shaking", which shows that the interaction effect is surprisingly good.
7 drift bottle
Get a few bottles with clear topics every day (you can copy them by account in the same way), pick up a few drift bottles and reply, so that people can pay attention to you.
8 activity promotion
The effect of the activity is the most direct and effective method. Whether online or offline, the distinctive theme of the event is the easiest to remember. Especially the diversion effect of offline activities is obvious. For example, parent-child O2O, children's theater door issued a light stick (80 cents cost), a day to increase the powder over 1000.
9 Soft Text Promotion
Soft text promotion is also a good method, and using information sources to promote public accounts is also the best way to attract users' attention.
10 mail promotion
Planning several better email templates and pushing them to users every day will have certain effects. At present, the anti-marketing information and spam prevention of the mailbox are well done, so it depends. If there is a target group and the mailbox is real, you can do it.
1 1 WeChat circle of friends
High-quality articles forwarded to the circle of friends will bring a lot of fans. How to get high-quality articles depends on your official WeChat account positioning and industry judgment. The source of fans of WeChat official account is the circle of friends at most. The spread of many articles through the circle of friends will cause the reading volume to exceed dozens of times of the number of service users, so how to achieve high reading volume is to forward them to the circle of friends for more people to see, so the number of forwarding depends on the number of your circle of friends, so adding many friends and forwarding articles on WeChat official accounts is the best way to increase fans.
12 offline salon
Offline salons and some traditional media jointly hold industry salons. You can put some QR codes on the sign-in desk to facilitate others to quickly scan and add micro-signals. This method can also quickly increase fans.
13 own exposure resources
Such as company official website, personal business cards, company brochures, magazines, etc. We must use all channels to promote and get steady growth of fans every day. But if resources are limited, you can use the circle of friends of employees' friends.
14 Visit the forum
Visit various forums and write high-quality comments to attract others' attention. Such as douban, post bar, etc. , published on various resource sharing websites, as much as possible, and downloaded high-quality materials for free. At the moment of information explosion, the speed of high-quality content dissemination is extremely alarming.
15 others
Momo message board, promoted by people nearby.
Microvision original videos, comments, publicity
Get together to post, comment and publicize.
……
There are many methods, and the key is to use them and stick to them. If the accumulation and publicity of graphic materials are done step by step according to the above methods, the increase of fans will become much easier.