Bus is the official title of the Han Dynasty, which refers to taking his son to Beijing for scientific research with horses and chariots, and later evolved into a book to tell his son things. 1895, more than a thousand people signed a letter on the bus, opposing the signing of the treaty of shimonoseki between the imperial court and Japan. So Kang Youwei's name spread like wildfire, and everyone knew it. But in fact, the letter on the bus was initiated by a senior official in Beijing.
Kang Youwei is an active participant at most. He only collected the signatures of 80 scholars, while another scholar, Chen Jinghua, joined the ranks of 280 signatures. Although Kang Youwei didn't arrange books on the bus, he made the most profit. Because he has the thinking of sustainable management-three months later, he advertised in Shanghai Shenbao and sold his Letter on the Bus at a price of 20 cents each. The advertisement was played six times in a row, which is a big deal. By the seventh advertisement, the book price plummeted-to 10% discount, two cents per book.
Although the book price plummeted, the publicity effect was achieved ―― from then on, the world thought that Kang Youwei started his career by publishing books on the bus, and he also successfully won the "first bucket of gold in life". It's just that the market is changing too fast. The market is changing. You have to change. Kang Youwei began to look for new business opportunities. Do you want to have a Reform Movement of 1898? In order to start this powerful tipping point, Kang Youwei completed the first transformation from a scholar to a political reformer.