According to the different nature of advertisers, advertisers need to provide the following qualification documents for review:
(1) scanned copy of the original business license of the enterprise unit
Enterprise information should be queried in the national enterprise credit information publicity system ().
(2) A scanned copy of the certificate of legal person of public institution and organization code certificate, and a scanned copy of the registration certificate of legal person of social organization and organization code certificate.
The organization code certificate shall be obtained from the National Organization Code Management Center.
(3) a scanned copy of the original business license of individual industrial and commercial households and a copy of the operator's ID card (the copy must be stamped with the official seal of individual industrial and commercial households or signed by the operator)
(4) The original scanned copy of the business license (ICP certificate) of the telecommunications and information service industry, or the printed copy of the information of the ICP filing subject and the information of the ICP filing website inquired by the ICP/IP address/domain name information filing management system of the Ministry of Industry and Information Technology (stamped with the official seal of the website organizer).
(5) Hong Kong, Macao and Taiwan customers and foreign customers: legal and valid local business registration certificate.
2. Industry qualification
According to the different industries where the goods or services advertised are located, advertisers need to provide the following qualification documents for review:
(1) e-commerce: business license and business license for telecommunications and information services (ICP certificate).
(2) Cosmetics: Hygienic license for cosmetics manufacturing enterprises; Special-purpose cosmetics: hygiene license for cosmetics manufacturing enterprises; Licensing and approval of industrial products.
(3) Medical institutions (stomatological hospitals only): the practice license of medical institutions.
(4) Finance:
1) Stock category: qualification certificate of stock underwriting business.
2) Fund category: fund consignment business certificate or fund management qualification certificate.
3) Futures: Futures business license
4) Securities _ investment category: securities investment consulting business qualification certificate or securities business license.
5) Insurance: insurance institution's legal person license or insurance business license or insurance business license or insurance assessment business license or insurance agency business license.
6) Pawning: Pawning business license issued by the Ministry of Commerce and special trade license issued by the public security organ.
7) Gold and silver: gold and silver jewelry business license.
(5) Food: food hygiene license
(6) Education: School License; Study abroad agency: Business License of Self-funded Study Abroad Agency.
(7) Immigration intermediary: business license for private entry and exit intermediary.
(8) Third-party payment platform: payment business license.
(9) Lawyer: copy of lawyer qualification certificate and personal ID card (signed by the lawyer himself) Law firm: practice license of law firm.
(10) Judicial authentication institution: a judicial authentication license issued by the judicial administrative department at or above the provincial level.
(1 1) air ticket sales category: China civil air transport sales agency business qualification certificate issued by China Air Transport Association.
(12) logistics: express delivery business license
(13) old motor vehicle operation:
1) second-hand motor vehicle distribution, second-hand motor vehicle brokerage, providing business licenses, and the scope of business licenses is consistent;
2) Approval of auction institution and auction business of used motor vehicles;
(3) Appraisal and evaluation institutions for used motor vehicles, and approval certificates of appraisal and evaluation institutions for used motor vehicles.
(14) Contact lens: medical device manufacturer's license or medical device advertisement review form.
3. Licensing qualification
Where the goods or services advertised involve administrative license or authorization by a third party, the advertiser shall provide the following authoritative documents for review:
(1) The goods advertised are patented products, and a scanned copy of the patent certificate is required. If the patentee is not an advertiser, it is also necessary to provide the certification document (stamped with the official seal or signature of the patentee) that the patentee authorizes the advertiser to produce or sell the patented product.
(2) If the trademark of a commodity or service is a registered trademark, a scanned copy of the trademark registration certificate shall be provided. If the trademark owner is not an advertiser, it is also necessary to provide a certificate that the trademark owner authorizes the advertiser to use the trademark (stamped with the official seal of the trademark owner or signed by the trademark owner).
(3) If the advertising content contains a work (including software) that should be protected by copyright, if the work has been registered with copyright, a certificate of copyright registration shall be provided. If the copyright owner of the work is not an advertiser, it is also necessary to provide proof that the copyright owner authorizes the advertiser to use the work (with the official seal or signature of the copyright owner).
(4) If the name of a third-party company (including official name and commonly used abbreviation) is used in the advertisement, it is necessary to provide the certification document (with the official seal of the company) that the company authorizes the advertiser to use its name.
(5) Where another person's name or image is used in an advertisement, a written document authorizing the advertiser to use his name or image (signed by himself or his guardian) shall be provided.
However, when advertising live performances, records, books, movies or TV plays, etc. When the images of performers, singers, authors or actors appear in posters, album covers or screen shots, it is not necessary to provide the above written documents.
(6) If a commodity or service is reported by CCTV (including its channels or columns) as an advertising means, it is necessary to provide the certification documents that CCTV allows advertisers to use its name or quote its report.
(7) According to Article 46 of the Advertising Law: "Before releasing advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and other advertisements that should be examined according to laws and administrative regulations, the relevant departments (hereinafter referred to as the advertisement examination organs) shall examine the contents of advertisements; It may not be published without review. " This kind of advertisement needs to provide the examination and approval documents of the advertisement examination organ.