The world fashion stage has long been monopolized by Europeans and Americans. Once upon a time, several designers from the eastern island country of Japan stood in the center of this stage with a little mystery, unpredictability and surprise. Ready-to-wear designer Kenz not Takada is one of the best. The success of this group of Asian designers with dark hair and black eyes not only brought a fresh and profound oriental style to the European and American-dominated culture, but also gave great encouragement and confidence to the fashion colleagues who fought in the East. They opened up a road from the East to "fashion prosperity".

Kenz not Takada is famous for its eponymous brand "KENZO". This humble and humorous artist has a bright smile and long hair like a doll. He also experienced dark and difficult days on his way to Paris, but his works are never sad, just like Renoir's paintings, only happy colors and romantic imagination. Therefore, he is called "Renoir of fashion". Kenzo Takada (Takada)

Place of registration: Paris, France (1970)

Designer: Gao Tian Jian III

KENZO is a French brand founded by Kenz not Takada, which combines the calm artistic conception of oriental culture with the enthusiasm and liveliness of Latin nation, boldly and innovatively combines colorful colors and flowers to create lively, bright, elegant and unique works. KENZO made his mark in fashion from 1970 and joined LVMH Group from 1993. Since then, KENZO's clothing, accessories, tableware and perfume have been more widely welcomed.

KENZO's works are full of natural materials, such as flowers, animals and water. He is a master of "visual" design, and pays more attention to color than anything else. He believes that "every color has its own unique taste". In addition, humor is another feature of KENZO's creation. He advocates "the art of living" and hopes to convey a happy message through his works. It advocates a leisurely life experience and injects the spirit of multiculturalism, so that modern people can swim leisurely in the fashionable jungle even if they are in the city. Discrimination mode

Although colorful flower cases always appear frequently in KENZO's design, bold "Kenzo" in capital letters or the signature of Mr. kenzháTakada is also one of the ways to distinguish them.

And KENZO's clothing is actually divided into three routes:

1. Kenzo Paris

This is the essence of his creation, and it is also the first route he defined with high unit price between the ages of 20 and 45.

2.KENZO jungle

In the name of "jungle", 15-30-year-old young people not only create strong characteristics with bright and bold tropical jungle colors, special material accessories and flexible collocation of "repeated colors", but also have young clothes with relaxed styles.

3.KENZO jeans

KENZO designed this series of denim clothes for young people with pleasure and rich imagination. Including jeans, T-shirts, jackets, shirts, knitted sweaters, etc. , trying to create a simple and comfortable way to wear.