With the development of Internet application, e-mail has become an indispensable part of people's daily life and plays an increasingly important role. The following is what I arranged for you, I hope it will be useful to you!

1

Hello, Mr/Ms XXX.

Happy new year!

To celebrate the second anniversary of the company's establishment, the company specially launched two products to promote at cost price, giving back to new and old customers for their support in the past two years!

First, the promotion product model

Answer: zwd 120W55 * 3W LED plant lamp.

The wavelength is r 630 nm, b 460 nm, o: 6 10 nm, w: 6500 k, and the ratio can be 8: 1, 7: 2, 7: 1, 6: 1: 65438+.

B: szd 120W55 * 3W LED aquarium lamp.

Wavelength, color temperature: B: 460 nm, W: 12000 K, the highest color temperature of white light can reach 18000K, and the ratio: B:W=25:30, B: W = 30: 25.

The luminous angle of the lamp bead can be selected from 60/90/65438+020.

2. Promotion price A: 70 USD, B: 86 USD.

Party A: $93, and Party B: 105.

III. Promotion time: 20 1X years 65438+1 October1day -20 1x years-February 15 days.

After-sales service: 1 All products of our company are guaranteed for two years from the date of purchase, and the warranty is global. If the product itself has quality problems, our company will bear all the expenses.

For products that are not our company, we will also arrange engineers to guide and assist in maintenance.

5. Production details: All accessories are put into production after inspection by the quality department, and the main accessories are connected by plug, which is simple, safe and convenient to assemble and disassemble. All semi-finished products are illuminated 12 hours, and finished products are illuminated for 24 hours. All the lamp beads of promotional products are protected by zener diodes, which fully guarantees the product quality. The working temperature of the lamp bead is 48℃, with good heat dissipation, low pearl decay and service life of 50,000 hours. The capacitor of power supply is ruby brand, and its service life is twice that of ordinary capacitor. Constant current power supply is stable and safe!

Customers who buy and pay during the promotion period enjoy this discount, and the original product will be sold after the expiration!

7.xxx special quality assurance method, in order to let customers fully trust our company's product quality and service,

If the customer orders more than RMB 30,000 at one time, the company will give the customer a 5% quality deposit, with the maximum amount not exceeding RMB 65,438+0,000. In addition to promoting products, this quality assurance method is not available in the LED plant lamp and LED aquarium lamp industry all over the world! We dare to make such a commitment, which is full trust in the quality of our products and the most sincere and authentic guarantee for our customers! If the deposit is returned after the warranty period, the delivery time of the quality deposit is: 20 1X years 65438+ 10/day-20 1 x years 65438+ 10/day.

I wish you good health and smooth work in the new year!

Best wishes!

XXX

Shenzhen xxx company limited

Website: ..........................

Contact: Zhong Changming ...........

E-mail:

Mobile phone: +86- 1359027 1489

2

How to write a good sales email and make the first contact

At present, we mainly use e-mail to communicate with guests. Let me explain here how many people often don't know how to write the first sales email to the buyer and how to reply to the buyer's inquiry email.

The first foreign trade promotion email may be like the first impression we leave on strangers in foreign trade business. Some people can leave a good impression on others, while others leave a bad impression on others. This impression is mixed. In fact, each of us can achieve a happy ending as long as we really put our heart into it. So, how can we make a good impression on the buyer in the first email contact with strangers? I think the most important preparation is to be fully familiar with our own products, especially a new product we want to promote, and to have a comprehensive and in-depth understanding of it. We might as well ask these questions: what kind of products are we going to introduce to buyers this time, and which selling point are we going to promote this product? Will our selling point be promoted by many colleagues? Is our selling point what this guest needs now? Or what the guests need in the future? Then call to write. After knowing the answers to these questions, let's study what details should be paid attention to when writing the first English letter, and what are the more applicable and effective methods.

To write your first English letter, you must first have a good title. A headline that attracts buyers' attention, so that buyers can open our mail. Just like when we meet people for the first time, we have to dress up beautifully, handsomely and energetically to attract everyone. Which titles are more attractive? I think you might as well look at the product promotion advertisements on Yahoo. In fact, many English websites can see what titles foreigners use to promote their products. Study it carefully, and I think I will know. Very simple, as long as we copy what they are used to. Secondly, it must be concise and clear at a glance. Don't sell too many words, not too long. Remember: the simpler the better. Simple is the most beautiful. But don't forget the selling points of your products because of simplicity.

Usually we write it like this: the first paragraph: tell the guest briefly how we know what information he needs, preferably in one sentence. The second paragraph: simply tell the guests that we are a professional manufacturer or supplier of this product, and we have superior quality and competitive price. Now we especially recommend our new product, a best-selling variety, to our guests. No more than two sentences at most. The third paragraph: describe the recommended products in detail, the more comprehensive the better. Usually, the product name, efficacy, material, FOB/CIF price, product specifications, packaging specifications, technical data, payment method, production time, sample provision and other aspects should be introduced in detail, but it should not be too cumbersome. The fourth paragraph: I hope to get comments and replies from the guests. If you have any questions, please feel free to communicate, and we will give you an answer as soon as possible. It's better to be a sentence.

Paragraph 5: In short, that is the detailed contact information of our company, preferably including the company's email address and website. It is convenient for guests to reply better and get to know us better. And often the problem for many of us is that there are too many words to explain our own company background. In fact, this is a great failure. Because buyers receive many sales emails every day, they have little time to study your company background. Buyers often treat tedious words as spam, and may not read the long promotional emails we have worked so hard to write. When will the buyer study the background of our company? Maybe it is when I want to have a real business contract with us that I will take the time to study the background information of our company. Once the buyer has studied the background of our company, it may be a good message: the buyer may want to buy products from us. However, it is impossible for the first email to do this, nor will it be done by the first email.

three

How to write a sales email

As we all know, the most common thing that foreign trade salesmen do is to write sales emails. I believe that every salesman, whether new or old, will encounter a lot of sales emails that sink into the sea and rarely reply. What kind of sales email can attract customers' attention and make them reply is a problem we all face. As far as my personal experience is concerned, a successful sales email is skillful from title to content to signature.

First, the subject of the email: it must be simple and clear at a glance. Like us, customers receive a lot of emails every day. The first thing customers see is the title next to the sender's name. Headlines are the first and most critical step to attract customers' attention. Generally, try to use related products, such as "titanium dioxide" or "titanium dioxide factory" or "titanium dioxide manufacturer with 20 years experience" and "titanium dioxide supplier from Canton Fair". In short, you can think of many kinds, but avoid similarities. It should be noted that it also needs to be distinguished from the subject of normal reply to customer emails. In this way, when sorting out and deleting promotional emails, it can be clearly classified and important reply emails will not be deleted by mistake.

Second, the body of the email: At present, most of the promotional emails used by everyone are small promotional emails. This is a product sales email. I won't talk about the specific content here. Here, I want to point out the minor problems that are easy to occur when newcomers start to write promotional emails.

1, the introduction is long but the product is not prominent enough, lacking keywords. Many people are used to introducing companies in the first paragraph. Maybe second-and third-tier customers have never seen what you did. Moreover, we are neutral in sales promotion, so it is best to highlight the product performance and weaken the company information in the email content. In fact, customers will get used to scanning every letter first, if your letter can't let customers know what you have done in two or three seconds. So if you are a customer, will you reply to such an email? place

The introduction must be meaningful, simple and clear, and highlight the theme. Here, you can correspond to the subject of the email and highlight the product you are promoting. Take titanium dioxide as an example. It can be said that it has been a titanium dioxide factory for 20 years. It has advanced chlorination production technology, good hiding power and coloring power, and is durable. Tested by hundreds of customers in more than 30 countries around the world, the product efficiency is close to DuPont R902. In addition, I personally feel that the keywords of the product must appear in the middle of the second line of the email, and use keywords to attract customers' attention to the content of the email. The keywords in the whole promotion email can be bold, the color can be changed, and even the font can be enlarged to achieve the eye-catching effect. But be careful not to choose red in color.

2. The sales email is too long and the sentences are too long. Use some written words. In fact, many customers are not from English-speaking countries. Things that are too long are not only verbose, but also people instinctively don't want to see them. Too complicated a customer can't understand it. What we have to do is to let the customer know what we want to convey to him in the simplest words. Try to write simply. Highlight the key points. Usually, you can read more customer replies and learn more about the customer's expression of the problem.

3. E-mail likes to add pictures. This is not impossible. Bringing pictures will make the sales email more vivid. Just try not to insert the picture as an attachment, and adjust the size of the picture before inserting it. Pictures that are too big are likely to be overwritten by the server.

4. Do not know the product in detail. It is very important to know the particularity of products. When you sell something, you must understand it before you can sell it better. Most newcomers are not familiar with the product. When promoting a product, it is best to have a deeper understanding of the product, such as what the raw materials are, where the mainstream factories are, market prices, production capacity, production technology, major markets and so on. This can get twice the result with half the effort in promotion.

5. Signature. Because it is a neutral promotion, there is no company name below. If you leave only one name, it will look thin. You can bring your position, email address, advertising language, MSN, etc. Although there is no company name phone number, it should look like a whole. After writing the sales email, you can put yourself in the other's shoes. You are a customer and will not reply when you see it. The same departments can also look at each other. Give advice to each other. After all, people gather firewood with high flames.

Third, about the use of reading receipts. If you send more promotional emails, you will like to set a reading receipt to judge whether the customer has read the email. However, we will also find that many customers read the email but didn't reply. This may be caused by a variety of reasons. For example, there is no demand at the moment, for example, he is not interested in your sales email. For this kind of customers, you can pay a return visit to the customers you "see". This is also convenient for customers to deepen their impressions. Orders from colleagues in our department were tracked during a return visit to READ. When you come back, you can send the sales email in another way. You can also ask customers if they have seen our mail, if there is any demand in the near future, what is the demand for such products, how long the procurement cycle is, and so on. And even quote directly to customers. In short, we should make full use of customers' resources. No customer placed an order after the first letter.

Fourth, to add a digression, newcomers often ask how to develop customers online. The simplest and most effective way is to send business cards every day. If you have extra time, don't change your business card in a hurry. Put the emails of customers who have comments on business cards in Google and you will get good results. Many old businesses are still using this method to find customers. It is better to make good use of the existing business card resources than to look for the national yellow pages on a large scale and find the enterprise directory in a haystack. After all, the customers on the business cards are real, and our colleagues have talked to them. Most of the customers they link to are also effective.

In a word, business promotion is a continuous process, so you should stick to it. Quantitative change causes qualitative change. No matter how many skills, it is better to send more sales emails in a down-to-earth manner. We have so many customer resources, when your monthly turnover reaches tens of thousands, it is only a matter of time before the transaction is completed. I hope the above will help you, and I wish you more orders for 201X.