He became popular alone, which led to the development of the corresponding clothing industry. Many fans will buy clothes and hats related to this kid, which increases the labor and income of the clothing industry~This On the one hand, on the other hand, Jeremy Lin's trademark was registered, which gave him a headache. You must have read this news before. From a cultural perspective, a name is so valuable, and it is even more obvious how many business opportunities it has brought. You could write it by talking about how the industry changed after he came on and became famous.

Here are some news ideas for you:

Travel industry: New York itinerary comes with NBA tickets

Like Jeremy Lin, but not satisfied with watching TV? Then come to the scene and cheer for him! Taiwan’s Lions Travel Agency launched the “Go to New York to Cheer for the Hao Boy” itinerary and obtained NBA game tickets worth US$130 through channels. Although the tour fee was as high as NT$70,000 (NT$, the same below), the product was only put on the shelves on the afternoon of the 15th. , several sets have been sold. According to Ms. Wang from the Lions Public Relations Department, she told the Herald reporter that baseball star Wang Jianmin did not receive such "treatment" in the past. This is the first time such a special tour has been launched, and the market response has been very good.

Catering industry: Sports restaurants opened early

Most sports restaurants in Taiwan were originally open in the evening, but Jeremy Lin’s whirlwind has made the restaurants prosperous. Juliana Food & Beverage Sports Bar, located on Da'an Road in Taipei City, has changed its business hours to 9 a.m. starting from the 11th, so that customers can watch the first broadcast of the morning football game while having breakfast in the store.

When a Herald reporter logged into Juliana's official website yesterday, they found that the website lists recent NBA team game schedules, and determines the opening time according to the game. It will be open almost every morning from now until the 21st. The person in charge of Juliana said that there are 8 TV screens in the store, including a large projection screen, and 3 TV screens in the bar area. There is also a TV in the private room area, which can accommodate up to 20 people. You can invite family and friends to watch the game together. In the morning, a breakfast to cheer you up will be provided.

Chinese Entrepreneurship: Peripheral product pre-order frenzy

“Jeremy Lin’s mobile phone case is out, put it on immediately!” Early yesterday morning, a reporter from the Herald looked at the MSN signature of a Taiwanese friend. At this point, upon questioning, the friend gave the Herald reporter the address of a Taiwan shopping website. When I clicked in and took a look, among the new product recommendations on the homepage of the store, the first one was the "Jeremy Lin" iPhone case. Customer service told the Herald reporter that the original price was 500 yuan each, but it was currently only selling for 317 yuan during the event. The Herald reporter counted 13 different patterns. Some had a big "LIN" written on them, with a burning basketball underneath; some had a silhouette wearing the No. 17 jersey.

It is understood that this mobile phone case launched while the iron was hot was put on the shelves on the 13th. Someone placed an order that day, and hundreds of them were sold during the event. Obviously, sellers are also very optimistic about the consumer boom that "Jeremy Lin" may trigger and seize the market in advance. Not only mobile phone cases, the well-known sports and leisure brand adidas has also confirmed that it will launch the "Jeremy Lin T-shirt" in Taiwan in early March. There are two types of the first batch, including Jeremy Lin's white New York Knicks home T-shirt, and the other is a blue T-shirt for the away game. The design is exactly the same as what Jeremy Lin is wearing.

Sports lottery industry: Start researching new ways of playing

Jeremy Lin’s fame has also ignited the enthusiasm for buying sports lottery tickets. According to Taiwan’s sports lottery data in the past few days, lottery fans have also shown a high degree of " "Linsanity". In the match between the Knicks and the Timberwolves on February 12, 65% of people were optimistic that the Knicks would win. Fans fully supported the newly born "Light of Taiwan" with practical actions.

Lottery fans are enthusiastic about betting, which further boosts the sales performance of the sports lottery industry. Hong Zhumin, General Manager of Sports Lottery Technology, said that sports lottery fans have always paid close attention to the games of Taiwanese players. In addition, Jeremy Lin is the first Taiwanese player to make a mark in the US professional basketball. The strong eye-catching results have greatly increased the sales of Sports Lottery.

Judging from Jeremy Lin's 7-game winning streak, the Knicks-Timberwolves game even achieved a single-game sales of more than 9 million yuan, which is about 1.5 times the average single-game sales of the NBA.

Hong Zhumin also revealed that recently many dealers have expressed the hope of launching Jeremy Lin-related betting, and the company has also set up a task force to collect records of Jeremy Lin’s past games and introduce new gameplay.

Stock Industry: If you win, the market will rise

According to Taiwan's "Economic Daily" report, after Jeremy Lin won the game on the 15th, Taiwan stocks began to rise sharply. Many retail investors were amazed. Even fund managers laughed and said that Jeremy Lin seemed to have the same effect as Wang Jianmin when he was at his peak, and began to be highly linked to Taiwan stocks.