I believe Chinese people must be familiar with the Gree brand. Jackie Chan’s words “Good air conditioners are made by Gree” have led many families to choose Gree without hesitation when choosing air conditioners.

Recently, Dong Mingzhu, the 67-year-old chairman of Gree Electric Appliances, has become a hot topic on the Internet.

Because when she was participating in a workplace variety show, she actually mentioned that she was kicked out of the family tree by her brother!

What on earth is going on? What made such a successful woman encounter such an embarrassment?

One year during the peak sales season, Gree products were in short supply, so some dealers took up the idea of ??Dong Mingzhu’s brother.

They found Dong Mingzhu’s brother and asked him to help with the purchase of goods in exchange for a commission of 2. The brother was very happy and called Dong Mingzhu, but he didn't expect that his sister would say, "No."

She immediately called the dealer. After scolding her, she stopped the call. goods.

What was even more cruel was that she then wrote a letter breaking off the relationship and sent it to her brother. From then on, the two had no contact with each other, and Dong Mingzhu was kicked out of the family tree.

Why is Dong Mingzhu so tough on his brother?

In fact, she is not only like this to her brother, she is also very tough towards herself, clients, colleagues and the company. She is a complete "iron lady".

Be tough on customers and recover arrears

When Gree was in sales, an IOU worth hundreds of thousands once kept her awake for several days.

The debtor is an old man, and no one in the company can crack this hard nut. However, Dong Mingzhu chose to take over this mess out of her extreme sense of responsibility for Gree Company.

Alone, Dong Mingzhu went to Hefei to start a debt collection journey.

During the debt collection period, Dong Mingzhu had a tough attitude. She would follow the debtor every day and stalk her. When the debtor was in a meeting, she would hang out at the door of the conference room. If she was excluded from the company, she would He sat at the door waiting for the debtor to get off work and never left.

After more than 40 days of hard work, the boss finally relented and obediently paid off the debt with goods.

Be tough on colleagues and eliminate corruption

The first thing Dong Mingzhu lit when he took office as the general manager of Gree Electric was to attack the management.

At that time, Gree had been the leader in the domestic air-conditioning industry for four years. Its leadership was slack, people were distracted, and corruption was growing.

She moved the general manager’s mailbox to a secret corner and encouraged everyone to complain and report. People were inspired, and at the most, she received more than 700 letters from employees.

She followed the reporting clues, verified and reviewed them one by one, and sent several high-level officials to prison. Two years later, Gree's revenue exceeded 10 billion, showing strong growth momentum.

She was also awarded the title of "Female Figure of the Year in Chinese Enterprises". Although she always had a dark face, she smiled at the award ceremony.

Be tough on the company and focus on quality

Once, a foreign seller told Dong Mingzhu: If you want your products to sell better, don’t say “Made in China” ”, it is best to label it “Made in Thailand”.

This made Dong Mingzhu feel humiliated.

She found that the country was full of applause for imported products. For the same product, "Made in Germany" was 100 euros more expensive than "Made in China". The same product was a rice cooker and a toilet seat, and the Chinese people were snapping up them like crazy." Made in Japan".

In this regard, Dong Mingzhu said helplessly: "This is not because consumers are not patriotic, but because Chinese manufacturers have no patriotic spirit. Many Chinese companies put making money first. They do not put social responsibilities first." In the first place. This is the fundamental reason why 'Made in China' is ultimately regarded as synonymous with 'low quality and low price'."

She believes that only by developing her own product patents and technologies can we improve our products. Only the quality of products can make "Made in China" invincible.

Therefore, she has strict requirements on enterprises and focuses on technology research and development. As of now, Gree has applied for more than 50,000 domestic patents, including more than 25,000 invention patents. It truly realizes the slogan "Good air conditioners, made by Gree".