Hello! I'm happy to answer your questions.
Features
1. Point-to-point precision marketing: WeChat has a huge user base. With the advantages of mobile terminals, natural social networking and location positioning, every information can be pushed. It allows every individual to have the opportunity to receive this information, thereby helping merchants achieve point-to-point precision marketing.
2. Floating bottles with flexible and diverse forms: users can post voice or text and then throw them into the sea. If other users "catch" them, they can start a conversation, such as: China Merchants Bank's "Love Drifting Bottle" users Interactive activities are a typical case.
Location signature: Merchants can use the free advertising space of "user signature file" to promote themselves, and nearby WeChat users can see the merchant's information, such as: Hungry God, K5 convenience store, etc. We adopted the WeChat signature file marketing method.
QR code: Users can add friends and follow corporate accounts by scanning and identifying the QR code; companies can set their own brand QR codes and use discounts and offers to attract users' attention and expand their business. O2O marketing model.
Open platform: Through the WeChat open platform, application developers can access third-party applications, and can also put the application's LOGO into the WeChat attachment bar, so that users can easily call third-party applications during the session. Content selection and sharing. For example, users of Meilishuo can share their content in Meilishuo to WeChat, which can continuously spread a Meilishuo product and achieve word-of-mouth marketing.
Public platform: On the WeChat public platform, everyone can use a QQ number to create their own WeChat public account, and achieve a full range of text, pictures, and voices with specific groups on the WeChat platform. Communication and interaction.
3. Opportunities for strong relationships WeChat’s peer-to-peer product form is destined to develop ordinary relationships into strong relationships through interaction, thereby generating greater value. Establish contact with users through interaction. Interaction is chatting. You can answer questions, tell stories, and even be "cute". Use all forms to let companies and consumers form a relationship of friends. You will not trust strangers, but they will trust you. "friend".
I hope it can help you, please adopt it and give it a like if you are satisfied.
Thanks! ! !