Germany

As a beer brand that entered China in 2019, Gande Beer entered a stage of rapid expansion, and through "Call me GANZBERG", consumers can recognize and remember the brand and increase its popularity. At the same time, it also allows the authentic German flavor to enter the lives of more consumers and improves brand favorability.

Ganzberg Beer CALL Sharing Tour

Four-City Tour to Raise Awareness

The theme of the activity is "Enjoy German Taste, Call Me GANZBERG" , from July 17th to 25th, GANZBERG's "CALL Sharing Journey" was successfully held in Guangzhou, Shenzhen, Zhongshan, and Jieyang, officially launching the first wave of marketing communication in the series of activities.

The first phase of the four-city tour in Guangdong will bring the genuine German-flavored Gande beer into every life and call every life. At the same time, through interaction with consumers, we will continue to deepen consumers' memories of "GANZBERG" and "Gande Beer", improve people's awareness of the brand, and lay a solid foundation for the smooth development of the series of activities.

Gift game challenges such as "Cheers Contest", "Hit the Bullseye", "Beer Pong", etc. create a two-way gathering space between Gande Beer and consumers, deepen their impression of the brand, and enhance their impression of the brand. Help awaken the vitality of Guangdong's cities.

The BMW special bar car drove into night markets in four cities, shuttled through the fireworks and restaurants on summer nights, calling everyone who lives seriously, and conveying the positive and optimistic brand energy. GANZBERG's brewers came to the scene to communicate with the public, share more "authentic" beer brewing knowledge and wine tasting methods, and jointly create a high-quality experience journey.

Douyin Challenge "My dialect is full of beer"

Online communication shouts "GANZBERG's gratitude" in dialect

Douyin relies on high-quality content With a large number of UGC creators, it has become the core position of brand short video marketing. In order to achieve in-depth interaction with consumers, from August 4th to September 4th, GANZBERG Gande Beer launched the second phase of the "My dialect is beery" campaign around the theme of "Enjoy German flavor, call me GANZBERG" Music Challenge, blowing the horn of Douyin marketing.

The second phase of the Douyin Challenge will be spread online through the popular short video platform, calling on more users to shout "GANZBERG Gande" to strengthen their awareness of the brand name and further increase the popularity of Gande beer. .

The interesting dialect challenge format and eye-catching topics that reflect the brand's highlights greatly stimulate users' enthusiasm to participate in the challenge. There are also high-profile celebrities such as Daxiong Don't Panic, Lilihua Guangdong Haowei, Chalk and Jiu Shu, Lin Jianxiao and Shaun, who used various local dialects to creatively shout "GANZBERG" to build momentum for the challenge.

The expression form that is convenient for creation, combined with the distinctive rhythm and dynamic Gande Beer customized BGM music, triggers the spontaneous participation of a wider range of users. As of September 4, there were tens of thousands of videos related to the topic, with a total of 130 million views, setting off a summer trend of drinking Gande beer and speaking in dialects, achieving highly interactive marketing effects and significantly increasing brand exposure and popularity.

Gande Beer , making the consumption scene of Chuanchuan and Gande beer more suitable. The third wave of "Enjoy German flavor, call me GANZBERG" spreads. GANZBERG Gande beer has joined forces with the well-known chain restaurant brand Yemen Chuanchuan to serve consumers at Yemen Chuanchuan stores in Guangzhou, Shunde, Dongguan and other places. The author created the "Beer Is Fun" campaign, which attracted countless fans.

The third phase of cross-border food CP cooperation, by binding food scenes and linking online and offline, not only allows more consumers to remember the brand name "GANZBERG Gande Beer", but also provides an offline tasting experience The consumption scene of German beer has made many consumers deeply cultivate.

From August 22nd to September 22nd, anyone who consumes designated small bowl set meals at designated Yemen Chuanchuan restaurants, or scans the QR code on site to follow the Gande Beer official account, will receive GANZBERG Gande Beer. 1 can; on the Meituan takeout page of the corresponding store, there is a discount of "1 yuan for 1 can of Gande beer". For on-site consumption, you can also get a password to participate in the lottery. 100% winning will attract strong traffic to the brand.

On August 25th, the Chinese Valentine’s Day, Gande Beer’s “Is Beer So Good?” took advantage of the traditional Chinese festival to offer gifts together with Yemen, building a “magpie bridge” with consumers. ". "Decibel Meter Call GANZBERG! Cheers!", "Beer Uncle", "Polaroid Photo" and other fan welfare interactions fully mobilized consumers' enthusiasm for participation. The winner also received exquisite small gifts customized for the Chinese Valentine's Day by Gande Beer.

On the night of the Chinese Valentine's Day, the well-known anchor Xiao Yu YOYO dressed in Hanfu, held hands with a German girl, and started the Chinese Valentine's Day live broadcast event at Yemen Chuanchuan (Guangzhou Fashion Tianhe Store) "Beer is Enough", and Everyone celebrated the holiday; the live broadcast had a total of 10.74 million viewers and 6,077 comments.

Since entering the Chinese market in 2019, GANZBERG beer has continued to win market favor and consumer popularity with its authentic German flavor.