During the "Twelfth Five-Year Plan" period, China's e-commerce industry has developed rapidly, the industrial scale has expanded rapidly, and e-commerce information, transactions, technology and other service enterprises have emerged constantly. In 20 10, the transaction volume of e-commerce market in China has reached 4.5 trillion yuan, up 22% year-on-year. 20 1 1 year, the total amount of e-commerce transactions in China reached a new high, reaching 5.88 trillion yuan, of which the e-commerce transactions of SMEs reached 3.2 1 trillion yuan.

20 12 in the first quarter, the overall transaction scale of China e-commerce market was 1.76 trillion, up 25.8% year-on-year and down 4.2% quarter-on-quarter. 20 12 in the second quarter, the overall transaction scale of China e-commerce market was 1.88 trillion, up 25.0% year-on-year and 7.3% quarter-on-quarter.

By the end of 20 13, the transaction scale of China e-commerce market reached 10.2 trillion, up by 29.9% year-on-year. Among them, the transaction volume of B2B e-commerce market reached 8.2 trillion yuan, a year-on-year increase of 3 1.2%.

The transaction scale of online retail market reached 1885 1 billion yuan, up 42.8% year-on-year. The top ten provinces (including municipalities) are: Guangdong, Jiangsu, Beijing, Shanghai, Zhejiang, Shandong, Hubei, Fujian, Sichuan and Hunan.

By the end of 20 13 and 12, there were more than 2.35 million direct employees in e-commerce service enterprises. The number of employees indirectly driven by e-commerce has exceeded 6.5438+0.68 million.

20 13 in the industry structure of e-commerce market segmentation, B2B e-commerce accounts for 80.4%; The market share of online retail transaction scale reached17.6%; Online group buying accounted for 0.6%; Others account for 1.4%.

Extended data:

development trends

Broader environment: People are not limited by time, space and traditional shopping, and can conduct online transactions anytime and anywhere.

Broader market: The world on the Internet will become very small. A merchant can face consumers all over the world, and a consumer can shop in any merchant in the world.

Faster circulation and lower price: E-commerce reduces the intermediate links of commodity circulation and saves a lot of expenses, thus greatly reducing the cost of commodity circulation and transaction.

More in line with the requirements of the times: now people are increasingly pursuing fashion, paying attention to individuality and shopping environment, and online shopping can better reflect the personalized shopping process.

Baidu encyclopedia e-commerce