Mr. Li Ning personally announced the cooperation between Li Ning Company and O 'Neill. He said: "On behalf of Li Ning Company, I solemnly announce that Li Ning brand and basketball superstar Mr. O 'Neill have formally established a partnership and will jointly launch a series of professional basketball products. In the next five years, Li Ning brand will cooperate closely with Mr. O 'Neill, make full use of Mr. O 'Neill's influence and professional ability in the basketball field, and combine the product research and development capabilities of Li Ning Company to jointly explore the basketball product market in China. "
"Mr. O 'Neill is a very outstanding and respected NBA player. He is one of the 50 greatest players in NBA history. I hope that the cooperation between Li Ning brand and Mr. O 'Neill will bring infinite possibilities to basketball fans in China. Thank you. "
The signing ceremony was fascinating. In the host's telephone connection, O 'Neill, the "big shark", came to people's face, still a familiar look, an awkward look, without a trace of fatigue! O 'Neill answered "Hello, Hello" in Chinese many times when asked by the host. Then O 'Neill said that after coming to China this time, he felt very good and enthusiastic, especially knowing that his former teammate Wang in the Heat was also a member of this city. O 'Neill also hopes that everyone can support him.
After that, O 'Neill signed his name on the contract with Mr. Zhang Zhiyong, CEO of Li Ning Company, and completed the signing ceremony that attracted much attention. Mr. Zhang then presented O 'Neill with a very precious crystal shoe model. O 'Neill returned the Heat's No.32 jersey with his autograph on it!
At the end of the signing ceremony, O 'Neill and Zhang Zhiyong accepted an exclusive interview with the media. O 'Neill said that one of the reasons why he endorsed the brand of Li Ning was that Li Ning was one of the best athletes in the world in the 20th century. To lead this China brand, he needs this brand to be well-known in the world, and he is willing to cooperate with Li Ning brand.
Zhang Zhiyong said that Li Ning and NBA are official partners in the China market, and NBA is the highest level competition representing the world basketball. At the same time, it is also a very international competition, providing excellent entertainment for consumers. Li Ning brand and its cooperation actually gave us two ideas. The first is that many people can get a lot of sports and entertainment, and how to develop basketball products. For example, this year, we brought the caravan to China through the cooperation with the NBA, and let the consumers in China feel it. At the same time, in this process, we can also find better global basketball resources through NBA. For example, our cooperation with O 'Neill is also strongly supported by the NBA. In fact, basketball is a very big project for our strategy in China, so for Li Ning, this project cannot be abandoned, so we will regard it as the most important sports resource and business development.
After the signing ceremony, guests and media reporters attended a reception to welcome O 'Neill.