In addition to Cartier, there are often co-stars wearing Cartier jewelry, and Cartier often sponsors award ceremonies for various star activities.
In addition to all kinds of high-end customization, some classic and popular styles of Cartier are also accepted by people, such as the common LOVE series, which is simple and elegant and can be worn by both men and women.
Cartier was named the world's most famous jeweler brand by Forbes magazine in 20 18, and also ranked 59th in the list of the world's most valuable brands.
In the early days of Cartier's development, the endorsement of royal reputation played a great publicity role. Let's first look at how Cartier moved the European royal family in his early days.
1904 Cartier was hired as a royal supplier by Edward VII of the United Kingdom. It was this King Edward VII who wrote an inscription for Cartier, "The King's Jeweler, the King of Jewelers".
1904, Cartier was hired as a royal supplier by Spanish King Alfonso XIII.
1907 Cartier was hired as a royal supplier by King Nicholas II of Russia.
19 19 Cartier was hired as a royal supplier by King Albert II of Belgium.
192 1 year, Cartier was hired as a royal supplier by King Edward VIII of England.
1929 Cartier was hired as a royal supplier by King Fuad I of Egypt.
1939 Cartier was hired as a royal supplier by King Zog I of Albania.
..... too numerous to mention. In 20 14, the gift from Prince William of England to his wife, Princess Kate, was Cartier's iconic blue balloon watch that she wore when attending the event. It can be seen that 100 years, Cartier has always occupied a place in the European royal family.
Like all famous big-name jewelry, Cartier's follow-up promotion is also inseparable from the strong pursuit of big-name stars.
As early as 1956, when Grace Kelly, the Hollywood fairy princess and winner of the 26th Oscar, became Grace of Monaco, the king of Monaco gave her a large number of Cartier jewels, among which her engagement ring was a custom-made 10.47 emerald cut diamond ring. Kelly wore this ring in the film "Upper Society" filmed by 1956, which perfectly matched the new celebrity image in the play. In the play, Kelly and other movie stars bing crosby, Frank Sinatra and celeste holm even discussed this huge diamond ring in several lines of interaction.
Angelina Jolie is also a Cartier fan. Juste un Clou earrings ($2,620) with cactus de Cartier ring ($5,700)
Rosie Huntington-Whiteley, the heroine of transformers 3 and the angel model in Victoria's Secret, wears a three-piece Cartier leopard print.
Anne Hathaway, the devil wearing Prada, wore it to Cartier's centenary celebration.
There are also a large number of stars in Asia who choose to wear Cartier jewelry. Fan Bingbing wore 5 million euros worth of Cartier jewelry to attend the Cannes Film Festival.
King Andy Lau speaks for Cartier tank series watches.
Fresh meat Lu Han endorsement Juste un Clou series nail bracelet
Korean popular idol Lim Yoon A speaks for Cartier.
It can be seen that Cartier's marketing strategy, like many classic big-name luxury brands, took the royal route a hundred years ago and was then endorsed by superstars all over the world. In every era, luxury goods first impress top consumers and establish their own image positioning, and then mass consumers keep following up because of their upward mentality. Cartier is so popular because this strategy and the choice and application of idols are quite pure.
Brand knowledge: Cartier now belongs to Richemont Group, the world's three largest luxury goods groups.
Richemont is the largest luxury company in Switzerland. The company includes many first-line international brands. In addition to Cartier, other luxury brands such as jewelry and watches include: Van Cleef &; Arpels (Van Cleef & Arpels), Earl (Earl), International Watch Company, Jaeger-LeCoultre, Lange &; Sohne (Lan Zhi), Panerai (Panerai), Vacheron Constantin (Vacheron Constantin) and so on.
Founder of Cartier: Louis-Fran? ois Cartier, place of establishment: Paris, France, year of establishment: 1847. 1904, Cartier was hired as a royal supplier by Edward VII of England. King Edward VII is famous for Cartier's inscription "The King's Jeweler, the King of Jewelers"!
Cartier, as an international first-line super luxury brand, is really influential in the current domestic market. Whether you are a man or a woman, and whether you have bought Cartier's luxury goods or not, you must have seen them and even hoped to have them.
As a senior practitioner in the second-hand luxury goods identification and recycling industry, today I will help you analyze why Cartier jewelry is so popular among luxury goods. What are its advantages?
First, the popularity of the star platform is bursting.
Second, the classic trend.
Cartier has many internationally popular new ornaments, which represent fashion and quality and highlight aesthetic advantages. It is exquisite in craftsmanship, diverse in shape and full of the Excellence of aristocratic descent.
Third, exquisite workmanship and high quality.
Cartier's international reputation is very high. Even a 18K gold plain ring is not cheap, because it used to be a royal jewelry brand, demanding high quality, never slacking off on inconspicuous details, and its material selection and production are also top-notch.
Fourth, it has high value preservation and is easy to realize.
Many consumers will choose to buy Cartier, a big brand on the market now, and will also consider whether it is convenient to use money as a pawn in the future and whether it is worth saving. For example, this unused Cartier love bracelet has a full set of cards and books, and the official price is 32,700 yuan. The price of our Fuchang pawnshop in dengshikou is only 22,800 yuan now, which shows the preservation of value!
Cartier, born in 1847, comes from France and is an internationally famous jewelry manufacturing group. This century-long historical change of Cartier is also the century-long development of French jewelry industry. Moreover, Cartier has always been closely related to the royal family, and can even be said to be a jeweler of the royal family and the emperor among jewelers. Cartier has a wide variety of diamond rings, each with its own characteristics. Here is a brief introduction to Cartier's diamond ring series.
1, Cartier's diamond ring is favored because of its sense of design. First of all, Cartier comes from the romantic city of France, so the design is full of romantic feeling, and various designs also represent the French style. Secondly, Cartier's quality is also top-notch, and every diamond ring stands out after careful selection. From the classic style of 1895 to the brand-new JusteunClou, no matter what age, there is a guarantee of excellent quality.
2. Let's introduce the diamond ring series in detail. In Cartier's 100-year history, many classic works have been created, but Sany is the most unique one. It is a ring composed of three mutually surrounding rings. These three rings correspond to friendship, loyalty and love respectively. This unique design tells the world the belief that Cartier has always admired, that is, "the eternity of love", which is surrounded by each other and constitutes eternity. The design of this ring breaks the traditional ring design concept in the jewelry field and fully shows Cartier's unique brand characteristics.
Cartier Diamond Ring Introduction What is Cartier's design concept with a history of 100 years?
3. For people who know Cartier, the LOVE series should be familiar. In fact, there are profound historical connotations behind this series of thoughts. When designing, it was the time when western culture was in turmoil. In the "sexual liberation" movement, many people's beliefs about love and life were subverted again. Therefore, the love series, whether it is a bracelet or a ring, represents unswerving love and is also the most classic wedding ring of Cartier brand.
4. When it comes to Cartier's wedding diamond ring, we have to mention the 1895 series, which is Cartier's most classic wedding ring. Born in 1895. This is the world's first platinum diamond ring. Pure platinum and brilliant diamonds combine to show eternal beauty. So many couples think that Cartier symbolizes eternity, which is also the moment when the diamond ring is redefined in the history of jewelry. The design lines of this diamond ring are elegant and exquisite, and the four-claw base sets off dazzling diamonds, making the diamond ring look more advanced and luxurious.
Cartier has a high international reputation, even a 18K gold plain ring is not cheap, which is also due to its 4C grade and excellent design and workmanship. Moreover, Cartier has a rich historical and cultural heritage. Because it is a royal jewel, it always highlights the court style, never relaxes in the inconspicuous details, and the selection of materials is also top-notch. In the historical changes and changes of the jewelry industry, Cartier has been leading, innovating, seeking change, following the design based on love and constantly improving, so it has been highly praised.
The price is not too expensive among luxury brands! The quality is also good! Good workmanship, too!
Because it's really beautiful.