Recently, major beauty brands have attached great importance to the endorsement of young women, which is a good way to "seduce" fans. On October 15, in Shenyang, Liaoning, the world's top cosmetics brand Guerlain officially opened its first boutique in China at the Shenyang Vientiane City Shopping Center, continuing its century-old heritage from France. On the same day, Yang Yang, Guerlain's "close boyfriend", also made a surprise appearance at the opening ceremony, setting off a lively atmosphere.

The opening of Guerlain's first boutique in China

The opening of Guerlain's first boutique in China is a leapfrog development of the brand in China and will also be of milestone significance. Ms. Dai Yanting, General Manager of Guerlain China, Mr. Wu Zheng, Assistant General Manager of China Resources Land Shenyang Region and General Manager of Commercial Real Estate Management Department, Mr. Philippe, General Manager of Guerlain Asia Pacific Region, and Ms. Chen Xiaowei, General Manager of Guerlain Department of Beijing Hengcheng Industrial Development Company, and Guests witnessed unforgettable moments together.

From left: Ms. Chen Xiaowei, general manager of Guerlain Department of Beijing Hengcheng Industrial Development Company, Mr. Wu Zheng, assistant general manager of China Resources Land Shenyang Region and general manager of commercial real estate management department, and Ms. Dai Yanting, general manager of Guerlain China and Mr. Philippe, General Manager of Guerlain Asia Pacific, cutting the ribbon for a group photo

Ms. Dai Yanting, General Manager of Guerlain China, said in her speech: "Guerlain was founded in 1828 and has spanned nearly two centuries. It has also increasingly shown its elegant and charming brilliance. In the development process of the brand, French exquisite elegance has contributed to the world such as skin care series such as Royal Orchid and Imperial Bee Pose, as well as jewelry, makeup and classic fragrances. , has always influenced women who have a great reputation in artistic life. It is this persistence that allows Guerlain's noble temperament to continue in the essence of royal inheritance. Since entering the Chinese market, Guerlain has been working hard to promote the brand. The noble spirit of Guerlain has been passed on to more Chinese consumers. Now, the opening of China's first boutique will not only be another window to show the long history of Guerlain, but also bring more and more comprehensive French nobility to Chinese consumers. Experience the service. ”

Ms. Dai Yanting, General Manager of Guerlain China

Ms. Dai Yanting, General Manager of Guerlain China delivered a speech

France The appearance of Guerlain's "boyfriend" Yang Yang caused a stir in Vientiane City. Amid the screams of fans, the entire event was pushed to the climax. Later, during the visit to the boutique, Yang Yang not only felt the 188-year-old French elegance of Guerlain, but also the special packaging service provided by the Guerlain boutique. Yang Yang also personally experienced signing on Eau de Reign. The entire event instantly became a hot topic in the city.

Yang Yang

Guerlain’s “sweet boyfriend” Yang Yang visited the boutique

Guerlain Yang Yang

Guerlain’s “sweet boyfriend” Yang Yang visited the boutique

Group photo

Ms. Dai Yanting, general manager of Guerlain China, and Guerlain's "boyfriend" Yang Yang took a group photo

Guerlain Shenyang Vientiane City Boutique The overall design of the store continues the brand's nearly two centuries of historical heritage. Under the main tone of purple and gold, the romantic feelings of France are everywhere. When you step into it, the first thing that catches your eye is the wall of exquisite perfumes. Fragrance is the soul of Guerlain. Since Mr. Pierre-Fran?ois-Pascal Guerlain opened his first boutique in Paris in 1828, Guerlain has provided more than 850 fragrances to the world, and has also provided products to Princess Sissi of Austria and Empress Eugenie of France. Princes and nobles customized a variety of exclusive products and became representatives of the "royal family". Perfumes such as Eau de la Regiment, Chichi, Midnight Flight, and One Thousand and One Nights have become an important part of the history of perfume development and are also the most important presentation of Guerlain.

Guerlain’s first boutique in China

On the other side of the perfume wall is the world of imperial orchids. As the representative of French Guerlain's luxurious skin care, Royal Orchid Zhuoneng Rejuvenating Series has always brought consumers a noble and elegant style. In the Shenyang boutique, elegant orchids bloom quietly in a corner, showing the elegance of women blooming like orchids.

At the same time, the Imperial Bee Firming Repair Series, derived from the pure black bee honey of Ouechan Island in France, is another representative product of Guerlain. It also complements the Royal Orchid and demonstrates Guerlain's skin care philosophy of excellence.

Guerlain

Guerlain’s first boutique in China, Imperial Bee and Royal Orchid series display area

On the left side of the boutique, is France Guerlain makeup area. Here, consumers can find all kinds of Guerlain’s classic makeup products: the classic phantom meteor powder ball with a history of nearly 30 years, blooming with charming starlight; Kiss Lipstick and Little Black Dress Lipstick, showing the elegance and liveliness of French women ; The French Guerlain jewelry makeup inspired by jewelry continues to show the luxurious style of the distinguished brand. Here, you can feel Guerlain's infinite pursuit and yearning for beauty.

Guerlain

Cosmetics display area of ??Guerlain’s first boutique in China

Opposite the cosmetics area is the perfume display area, Guerlain’s classic fragrance The fragrance creations are all displayed one by one: whether it is the Eau de la Reigne, which has been awarded the title of "Royal Perfumer" and the classic masterpieces of five generations of perfumers, or the lively and playful little black dress perfume, or the art salon boutique** * Perfume slowly narrates the history and heritage of Guerlain, and is particularly consistent with the connotation of Shenyang, this historical city.

Emperor's Water Wall

Guerlain's first boutique in China Emperor's Water Wall

Perfume display area

Guerlain China's first boutique perfume display area