SEO’s Chinese meaning is search engine optimization. By summarizing the ranking rules of search engines, you can reasonably optimize your website to improve your website's rankings on Baidu and Google, and let search engines bring you customers.

1. Never let go of the title of the web page. This place should be the focus of every optimization.

2. Please don’t write too many things in the title, description, and keywords. The more greedy you are, the less you will get.

3. The head and bottom of the web page are very important. For search engines, try to add keywords to them.

4. Keywords need to be chosen carefully. Don’t choose too broad. If you are too broad, you will not be able to win the portal. Don’t choose too narrow. Even if you are too narrow, even if you get to the first place, you will not get much traffic.

5. When doing SEO, you must at least have something to protect your body. Even if you are a garbage station, at least visually it looks like a regular website. Don’t wear underwear as soon as you enter. Sex product ads are everywhere. Even if you are not K, users I will also despise you.

6. Don’t care about the so-called keyword density. As long as your density does not exceed 50%, as long as the content you provide is consistent, as long as your content is important to your users, it cannot If it is missing, add some keywords appropriately to the page, just to better remind the search engines.

7. Traffic is very important. You do SEO just for traffic. Don’t feel embarrassed. When the traffic increases, put out GG ads first. A little bit is a little bit.

8. The placement of advertisements should have your own characteristics to see if it is suitable for your website and whether the style is consistent.

9. External links are very important. Try to find them. If you can’t find a PR5 link, look for a PR4 link. If you can’t even find a PR2 link, my friend, then I will be very suspicious of you. His character and appearance. 10. Mass messaging is equivalent to throwing smoke bombs at your own base. You will be stuck until death, and no one will be seen. In the end, you will not know how you died, and you may even be despised by your teammates.

11. Don’t send group emails on QQ. It’s boring. Even if you don’t get T, you won’t get many IPs.

12. Everyone is saying that content is king. If you don’t have time to create content, just change the reprinted content. Don’t collect tens of thousands of articles at a time and upload them directly. That will only result in more losses than gains.

13. SEO does not discuss pictures and flash. However, if pictures and flash can add color to your website, it is better to use them appropriately. Don’t make the entire web page just composed of colors and text without any modifications. .

14. Being K-ed by Baidu, think about your own reasons, why others do well, do it carefully, and do not consider SEO at all, can have good search and ranking, you think about it every day SEO will definitely ignore the more valuable thing of the website: user experience.

15. Search engine bidding is still a good thing. At least it allows you to get to the first page without doing anything. Of course, the premise is that you have to spend money.

16. In terms of content construction, you don’t need to add new content every day. Add a little bit at least every 2 to 3 days.

17. Soft articles are important. SEO who cannot write soft articles and does not increase external links is not real SEO. Of course, you can also hire someone to write it.

Factors that are beneficial to seo

Detailed description of ranking score classification

14.9 Use of keywords on website TITLE

24.4 External links Anchor text of external links

34.4 Popularity and breadth of external links of website quality websites

44.1 Age of website quality domain names (calculated from the time they are indexed by search engines)

54 Page quality website internal link structure

63.9 Website quality website’s external link page content and keyword correlation

73.9 Website quality website in the theme-related website group Link popularity in

83.7 Application of keywords in web content

93.6 External links Link popularity of the external link page itself

103.5 Website The rate at which new external links are generated on a quality website

113.5 Page quality The quality and relevance of exported links

123.5 External links Thematicity of external links pages

133.5 External Link popularity of external link pages in the website community of related topics

143.4 Keywords Relevance of page content and keywords (semantic analysis)

153.4 Page quality Page age

163.3 Use of keywords in H1 tags

173.2 Website quality and number of included websites

183.2 Age of external links

193.1 The relevance of website quality user query keywords to the website theme (to prevent Googlebombing)

203.1 The surrounding text of external links

213 Keywords in the website domain name Use

223 Page quality The quality of page content

232.8 Use of keywords in page URL

242.8 Keywords in H2, H3, etc. Use of Headline tags

252.8 Page Quality Website Structural Hierarchy

262.8 Website Quality User Behavior

272.8 External Links Link Popularity of External Link Pages under the Same Domain Name Degree

282.6 Keyword optimization of keyword images

292.6 Website quality Google’s manual weighting

302.6 The particularity of website quality domain names (.e.gov etc.)

312.5 The rate at which website quality new pages are generated

322.5 External links The creation and update time of external links

332.5 The special nature of external links external links website domain names Sex

342.4 External links PR value of external link websites

352 Keywords Use of keywords in MetaDescription

362 Website quality Number of times users search the website< /p>

371.9 Page Quality The number of occurrences of the "/" symbol in the URL

381.8 Page Quality The correctness of spelling and grammar

391.4 Whether the Page Quality HTML code has passed W3C certification

401.3 Website quality Whether the website is recognized by Google Webmaster Central

411.2 The use of keywords in MetaKeywords

Negative factors affecting seo

< p>Detailed description of ranking scores

13.8 The server often fails to respond

23.6 Highly duplicates content already included by Google

33.6 Links to low-quality or spam sites< /p>

43.3 There are duplicate META tags in a large number of pages on the website

53.3 Overstuffing keywords

63.3 Participating in link factories or selling links in large quantities

72.8 The server response time is very slow

92.1 very low traffic and poor user behavior reflection

There are many so-called introductory tutorials for SEO on the Internet, but most of them are at the level of soft articles. , there are not many things that can really be learned by everyone. Baidu SEO reprinted this article titled "Website SEO Novice Level Tutorial" and made some corrections to the relevant content based on its own views.

I found this article on Techweb. The original text should have been written by senior ZAC. Unfortunately, the link to the original text was not found. Please indicate that it comes from Search Engine Optimization SEO Daily Post. Respect for others is respect for yourself.

First of all, we need to explain to you what SEO is:

SEO is the abbreviation of SearchEngineOptimization. The English description is tousesometechnicstomakeyourwebsiteinthetopplacesinSearchEnginewhensomebodyisusingSearchEnginetofindsomething. Translated into Chinese, it is "search engine optimization", which can generally be abbreviated. Optimize for search. Related search knowledge also includes SearchEnginePositioning (search engine positioning) and SearchEngineRanking (search engine ranking).

In summary, it is to let SE (search engine) correctly understand our site, optimize the ranking of site-related keywords, optimize the pages within the site, and optimize the links.

It is worth noting that I regard keyword ranking as one of the three elements. That is to say, in my opinion, keyword ranking is not the ultimate goal of SEO. The ultimate goal of search engine optimization is to let Search engines recognize the true nature of a site.

This will involve a lot of things. For example, you can now see that many movie or TV series keyword video websites are ranked at the front. This shows that their SEO has reached a certain level, and search engines Resources that can correctly identify what content they provide can bring them the users they want.

Website content is the first element of search engine optimization

1. A large amount of original content can help you establish good credibility and authoritative status in the hearts of customers.

2. Other webmasters will automatically link to your website.

SEO’s method of determining the original source of an article

1. Page PR value.

2. The time when the web page was first included.

3. Domain name registration time. (Baidu seems to think that older domain names are original)

4. The authority of the website.

Selection of keywords

1. Keywords should not be too broad

2. Main keywords should not be too long or too special, such as company name (well-known Brand out)

3. Think from the user’s perspective, users will not search for professional terms, such as SEO

4. The most efficient keywords are those with the fewest competing web pages and are also used by The most searched words by users.

5. It should be relevant to your website

Knowledge that professional SEO should learn

1. Marketing + web page production + simple website programming + SEO Technology

2. Project organization and coordination + focus on new developments in search engine optimization technology + writing skills

How to treat website content deficiency

1. From products Starting from history and evolution

2. Starting from the people who manufacture and invent products

3. Starting from raw materials

4. Starting from customers

< p>5. Start from the industry

6. Start from the purpose of the product

7. Start from the product technology

What should I do if my website is punished or blocked?

1. First determine whether your website is completely blocked or just dropped in ranking. Directly search the domain name or URL; use the site: command to search; use a unique sentence on the web page to search (such as copyright information);

2. Check the server settings, robots.txt file, and whether the website is excessive Optimization (over-optimization is now often an important reason for ranking penalties).

3. Are there any suspicious page redirects? Got lots of cross-links? Links to other sites suspected of cheating?

4. Is it considered a page with copied content?

5. Are hidden web pages used? A lot of spammy links?

6. Other cheating methods;

High-quality external links come from (you can think about it the other way around, which ones are not included)

1. Open directories;

2. Introduction to your news from other sites;

3. Commercial links to authoritative websites;

How to write TITLE

1 .Each page should be different and consistent with the content of the page;

2. Attractive, ranked on the first page of the search results, and the title will depend on where the customer clicks;

3. The title tag should contain keywords and be smooth;

4. Common TITLE structure: article name-category name-website name; for example: prenatal education music download_prenatal education methods_mother's help

5. Don’t stuff keywords.

Search engine analysis of "import links" may include

1. The number of import links

2. The importance of the import link itself, that is, the direction of the link The importance of your web page itself

3. (These two points also form Google PR, but these latter factors are not directly related to PR.

)

4. The speed at which backlinks increase

5. The content theme of the website where the backlink is located

6. The content of the page where the backlink is located Is it relevant

7. Link anchor text of the backlink

8. Text around the backlink anchor text

9. Position of the link on the page

10. The age of the domain name where the back link is located

11. Whether the domain name where the back link is located has ever changed hands

12. The page where the back link is located is the first Date of inclusion

13. Has the content of the page where the backlink is located ever changed? What kind of changes are there?

14. When did the backlink first appear on the page? 15. Has the link text ever changed? What are the changes?

16. What other websites does the page with the backlink link to? Is this other website content relevant? How is the quality?

17. Are the backlinks suspected of being spam links? For example, from forum signatures, blogs, etc.

18. Link click-through rate

19. How long users stay on your website after clicking the link

General principles of backlinks

< p>1. The anchor text (link text) of the backlink should be diverse

2. The link should come from relevant web pages

3. The links should be in different locations on the web page

4. Gradually grow naturally

5. Backlinks should come from web pages with different PRs

6. Come from good neighbors

7. Links should From different IP addresses

8. Links from both old and new websites

9. High-quality exchange links or friendly links

10. Links to content web pages Never point all links to your homepage

11. Do the webpages that link to you also link to other bad webpages

ZAC keyword selection steps< /p>

1. List a large number of keywords: think about it yourself, ask friends, look at competitors, and use tools

2. Keyword competition level: total number of relevant web pages; bidding advertising price

3. Number of keyword searches

4. Calculate keyword performance

5. Determine keywords

Optimize web pages for keywords< /p>

1. Keyword density

2. HTML tags

3. Keywords in the body of the web page: title, beginning, H1~H3, bold ( Bold), italics

4. Keywords in the URL

5. Keywords appear in the link

6. Pay attention to the naturalness of optimization and prevent over-optimization .

1. Choose a good domain name that is related to the theme of the website. For example, you will know at a glance that it is a website called Kediluo;

2. Make it static, and there is no " ?&%", etc.;

3. The file name contains content-related keywords

4. Don’t be too long

5. Use all lowercase letters, because Unix /Linux servers handle uppercase and lowercase letters differently; for example: the code has been verified by W3C;

9. "About Us" is written in detail.

Website health check

1. First look at the domain name Whois information, pay attention to the time when the domain name was first registered, and whether the registrant changed hands in the middle;

2. Check whether the website DNS settings are correct and whether there are multiple domain names.

3. Whether the URL is static.

4. How is the collection situation?

5. Is there any cheating behavior: hidden text, group links, etc.?

6. Is the page design beautiful and standardized?

7. What other websites are on the IP address where the website is located, their inclusion status, external links, and how they look and feel;

Optimization of links within the site

1 . Establish a standardized site map;

2. Each webpage must be at most four clicks away from the homepage;

3. Use text navigation

4. Link text contains Keywords;

5. To link web pages to each other, use functions such as “related articles”, “recommended articles” and “random articles”;

How to find external links for new sites

1. Three months after the new site is opened, start looking for links again; because the inclusion and PR are stable;

2. Log in to the category directory; directly search for "classified information" or "yellow pages", etc. You can search for many such websites, and my Kodi Internet Media can easily join them.

3. Write a blog, publish attractive articles, and ask friends to repost them;

4. The website should be non-commercial in the early stage, because it is relatively difficult to get links to commercial websites;

p>

5. Friendly links with similar websites;

What do you need to know about competitor websites

1. How big are these websites and how many pages does the website itself have?

2. How many pages are included?

3. What are the column settings of these websites?

4. Is the content mainly original or collected?

5. What is the PR value of the website?

6. Domain name registration time?

7. What is the keyword density of the web page?

8. Where does the keyword appear?

9. Are there certain rules that can be learned?

10. Check how many external links there are to these websites on Yahoo?

11. Where do external links come from and what is their quality?

12. Are there a large number of friendly links or spam links? Or from a news portal?

Baidu ranking observation

1. Baidu Spider is extremely active.

2. It seems to pay more attention to factors within the page.

3. There is no factor similar to Google’s sandbox effect. (Currently introduced)

4. The target keyword should appear in the page with a complete match.

5. Less consideration is given to the theme of the entire website.

6. Excessive optimization of web pages will not get a good ranking in Baidu search.

7. Compared with Google ranking, it is relatively simple. As long as your website adheres to the most basic user-friendly and SEO principles, it should rank pretty well.