On September 26, the slogan of the 2008 Beijing Olympic Games was officially announced. The Chinese slogan is: One World, One Dream; the English slogan is: One World One Dream. According to the news keywords of the media: Chinese and foreign experts praised the slogan for embodying the essence of traditional Chinese culture, condensing the cry of the soul, capturing the essence of the Olympic spirit, playing the strongest voice of the times, etc. It made the author confused and confused. Shui: Isn’t it just a slogan? How come it embodies so many connotations?

To be honest, I don’t think there’s anything good about the dancing emblem of China on the Beijing side. The idea is good, and there is nothing wrong with using seals as a traditional medium to spread the spirit and meaning of Chinese culture, but the format is really not flattering. I believe it can be done better. The key problem with this thing is that it cannot be measured by the standards of pure art, but the fact is: soon, in Beijing Liulichang, someone has already raised a big flag: Mr. XX, the seal engraver who designed the Chinese seal for the Beijing Olympics, made the seal on the spot. ... It's understandable. Turning fame into productivity is an enviable good thing. The public doesn't know so much. They've seen it on TV and glanced at it in newspapers. That's the supreme thing. No wonder a calligrapher in Beijing joked in the spring that one day we will spend XX million to buy an opportunity to perform at the opening ceremony of the Olympic Games. The effect will be much better than if you keep writing all your life: you will definitely be worth twice as much. .

But the Olympic theme is even more complicated. First of all, it must be able to reflect the willingness to integrate with the international community, be international and Olympic-oriented; secondly, it must express our ideology, be consistent with national conditions, and advance with the times; thirdly, it must stand at the height of history and the times and rely on our The ethnic background expresses the spirit of the so-called traditional Chinese culture in a highly concise way. This is enough to shut up us common people. How difficult this is. No wonder the media called this an unprecedented public opinion poll, with 210,000 applications. Comrades, this is an unimaginable number. Fortunately, we have so many people. It is simply unimaginable in small European countries. Therefore, the final conclusion is that no matter whether it is good or bad, the keywords selected from the astronomical numbers must be the best of the best. Otherwise, how could he be worthy of the two hundred and ninety-nine thousand, nine hundred and ninety-nine eliminated?

At first glance, this slogan is too simple. The media uses the word simple, but I think it is actually simple. The same world, the same dream, it is not surprising to hear these words coming from the mouth of a preschool child. But it is different when it comes out from the Workers' Stadium and will be posted on the monument of the historic Beijing Olympics. Just like a beggar who yearns for a spiritual life, he may climb up the tall wall of the Forbidden City because he has no money to buy tickets. He may say "Don't take the ordinary path" to pedestrians and tourists, but this can only be said when the money piles up. Metersbonwe only became a popular language among the public and became copywriting for advertising companies that condensed the essence of creativity.

What is the essence of Chinese culture? Which idea is the essence? Confucianism? Taoist? Legalism? Famous person? Zen? Which word is the key? Moderate? Do nothing? Overlord? Non-attack? Conflict? I think it is difficult to unify Chinese culture into any one slogan, and there is nothing that can carry the so-called essence of Chinese culture. You can look at this thing from different angles, just like a diamond, all facets sparkle. But because it is about "reflection", there is no need to worry about it. It is just a slogan. You have to force it to have infinitely rich connotations and extremely profound meanings. It is absolutely impossible in any era or in any country. It's just that the current media promotes it a bit too much, which can easily make people suspicious and disgusting.

Of course, from the media’s perspective, the media also deserves sympathy. If he was talking nonsense like the author, then this unlucky guy would have been banned long ago. Even if it is not blocked, how can it cater to the broad audience? China has finally ushered in the Olympic Games. We will never forget that night when thousands of families celebrated together. I remember that our family also set off firecrackers that day. Now that the business is done, it is indeed more difficult for us Chinese to do it well. At the Great Hall of the People last fall, Wang Qishan frankly told reporters that ideas are always good, but once implemented, it is so difficult to do that you can't even imagine it. The embarrassment and difficulties come not only from architectural facilities such as the Bird's Nest, but also from many financial and personnel factors. Therefore, we should give the government the greatest understanding and support. Just like Zhao Benshan said in the sketch: You will get numb even if you stamp on it!

However, everything has its own limits, and we can’t just let foreigners say what they say and experts say it’s good? Don’t the media’s voices need to pass through your own brain? Seeing those high reputations for slogans makes me feel nauseous. The media never keeps a low profile on such things. This is because Chinese people tend to avoid medical treatment, only listen to good words, and love to win but fear to lose. The campers, on the other hand, are opportunistically opportunistic: a big basket of Chinese culture, stuffing everything into it until it can no longer be packed, even if they have a happy couple. Think back to those few minutes of Zhang Yimou's vomit-inducing performance at the closing ceremony in Athens: after watching this, people across the country who knew that there was a "Hero" could readily accept the fact that director Zhang's masterpiece has been ignored in Hollywood.

Blindly exaggerating, remembering the sweet but forgetting the bitter, forgetting the pain when the scar is healed, I really don’t know what kind of world we will long for and have, and whose dream it is? And how long can this dream last?

(Delete the redundant ones yourself)