Many people may find it troublesome to reply to messages, but they have to do it. We need to process a lot of information every day. Therefore, we need some methods to reduce our daily workload. The following are two relatively effective methods:

1. Set automatic reply

Setting automatic reply can reduce a lot of workload, but this reply will not be very accurate. However, we can add our micro-signal to the content of the reply, which can guide our fans to our micro-signal, which not only reduces the workload for us, but also makes these people accurate, so it plays a crucial role in our later operation.

Step 2: Selective reply

Selective reply, this is mainly because what we see is better, and then we choose to reply, in which we will ignore a considerable part of the content. This requires us to judge who are our loyal fans, and the first thing we reply to is our loyal fans, because they play a vital role in our later period. Only by maintaining them well can we bring more new fans.

Second, fan interaction.

The interaction of fans is mainly to enliven our official WeChat account. We found that there are very few real high-quality numbers in the official WeChat account, and the reading volume is not very high. This is because our fans are not active enough. So what can we do to make them all active?

You can do some test questions in our content, and then you can set up keyword automatic reply, so that fans can know the answer directly by replying to a keyword. We have many sources of these questions, and there are many such questions directly on Baidu.

Third, content control.

We all know that content is the key, but we really do very little because it is more complicated. Each number has its own characteristics, which content needs to be placed in what position, which are all obtained through long-term analysis, so as to meet the reading habits of our fans, know which content they want, and then click this to read directly.

Here, one of the main issues we are involved in is where the content should come from. There are many channels, but it needs to be based on its own official WeChat account attributes.

Fourth, regular activities.

No activities, no marketing, but we all need financial support to do activities.

: WeChat public platform, referred to as WeChat official account. It was named as "official platform", "media platform" and WeChat official account, and finally it was positioned as "public platform", which undoubtedly made us see a WeChat's greater expectation for the follow-up.

Using WeChat official account platform to carry out self-media activities is simply one-to-many self-media activities. For example, businesses develop and display their own micro-official website, micro-membership, micro-push, micro-payment, micro-activity, micro-registration, micro-sharing, micro-business cards and so on. By applying for the public WeChat service number, this has formed a mainstream online and offline WeChat interactive marketing method.

References:

Baidu Encyclopedia-WeChat Public Platform