First of all, I personally don't agree with Li Jiaqi's response, because this response is too official, a little perfunctory, and it doesn't clearly explain why Li Jiaqi made false propaganda. Although Li Jiaqi didn't want to make false propaganda on his own initiative, his actual behavior also involved false propaganda.

1. What is the so-called false propaganda in Li Jiaqi?

In a recent live broadcast, Li Jiaqi sold a beauty instrument, but this beauty instrument did not actually get the relevant technical approval. Under such conditions, Li Jiaqi claims that the product has been approved by relevant technologies. Because Li Jiaqi is a well-known online celebrity, and his own ability to carry goods is very strong, so many netizens are willing to buy this product, but after buying it, they found that this product only obtained the relevant technology export certificate, and there is not enough technology recognition certificate.

Second, how did the Li Jiaqi team respond?

Regarding the query from netizens, the Li Jiaqi team responded that Li Jiaqi himself did not make false propaganda during the live broadcast, because the technical approval and technical support of this beauty instrument are literally concepts, but in fact they are the same meaning. Many netizens said that such a response was unacceptable. Because Li Jiaqi is a public figure, the products he represents have a great influence on consumers. If consumers buy such products, who will be responsible for the result if there are quality problems?

What's my personal opinion on this matter?

Regarding this incident, I personally feel that the Li Jiaqi team did not do it properly, and the official reply was too perfunctory, and did not directly point out the problem of false propaganda in Li Jiaqi live broadcast. As we mentioned above, even if Li Jiaqi doesn't make false propaganda out of his own will, such propaganda will affect consumers' purchase choices, so I still hope that these live network celebrities can be responsible for their fans.