There are more and more WeChat users. Now many people have joined the ranks of Wechat business, but at first they were full of confidence, and gradually their enthusiasm came down. Why? Because many micro-businesses are worried that there is no primary source of goods, there is no source of customers, and there are few friends in the circle of friends. Without customers, products can't be sold naturally. Novice Wechat business only knows how to shake and add such methods nearby, which is time-consuming, laborious and thankless, and can't add a few people at all. Wechat WeChat official account operation can also circle fans for better marketing. How to construct a good marketing system:

(1) the way of WeChat marketing-"location signature" marketing

The so-called "location signature" is essentially a marketing way of advertising implantation. Specifically, it means that the main body of marketing communication puts information such as advertisements or product promotions on the signature file of its homepage. When mobile users use terminal devices to find nearby people or the "shake" function that comes with WeChat, This marketing method belongs to an advertising marketing strategy to win over nearby users. Its characteristics are that the communication subject holds the initiative of information dissemination, the communication channel is simple and fast, the target audience is accurate, the information feedback can be obtained in time and quickly, and it has good interactivity. This marketing method is suitable for businesses that can be positioned on WeChat, such as KFC's home delivery and so on.

(2) the marketing method of wechat-"drift bottle" marketing

"drift bottle" is a function of wechat, and the marketing subject can use this function to put the relevant information of the product into the bottle and spread it out, and when the mobile user salvages the drift bottle, he can get the relevant information from it. This mode of communication is characterized by strong randomness, wide spread, not targeting a certain group, and high mobility of information. However, some users do not often salvage bottles, so the acceptance rate of information is relatively low, which is suitable for well-known products and can play a role in expanding the influence of products.

(4) the marketing mode of wechat-"public platform" marketing

This is the brand homepage of wechat, which can be classified as a special information push mode. In this mode of communication, the main body of communication is often the "celebrities" in wechat. After the information is published in the public platform of wechat, the audience can receive the information on the wechat client. At the same time, information can be immediately pushed to the desktop of the audience's mobile device, and when the audience turns on the device, they can receive the information. This mode of communication is characterized by convenience and high efficiency, but its shortcomings are poor interactivity and low information feedback.

(3) Ways of WeChat marketing-"QR code" marketing

Marketing communication subjects can establish their own QR codes. When mobile users use the function of WeChat to scan the QR codes of marketing subjects and add friends, the marketing subjects and users can interact. In the QR code, companies generally use discounts or coupons to attract users. This mode of communication is characterized by high initiative of the audience, accurate marketing objectives and strong communication timeliness, which is suitable for shops engaged in activities to attract consumers.

(5) WeChat marketing mode-"Friends Circle" marketing

This is a communication mode supporting web links, which is similar in nature to social networks, but there are obvious differences between them. The information circulation in the circle of friends has certain privacy, the audience is basically friends in the circle of friends, and the relationship between the communication subject and the audience is equal. This method is characterized by high accuracy, strong pertinence and good interaction, and is suitable for word-of-mouth marketing.