Planning scheme of May 1 e-commerce activities

In order to ensure the smooth and successful activities, we need to make an activity plan in advance, which is the detailed rules, steps and arrangements of specific actions for an activity. So do you know how to write the activity plan? The following is the May 1 e-commerce activity planning plan I compiled for you. Welcome to share. 1

1. Description of activities:

This plan focuses on New Year's Day, Spring Festival, May Day and other major festivals, and realizes the promotion of passenger flow and sales through intensive commodity promotion, cultural marketing, customer participation in interactive activities and media publicity inside and outside the store, and ensures the achievement of monthly business targets.

second, the content of the activity

the first file: New Year's Day file

1. Theme:

2. Time:

3.1dm: 8p14 SKUs with 48, copies.

take photos on December 23rd, design on December 24th-26th, finalize on December 27th, print on December 28th-29th, and issue on December 3th-31st.

Main products: New Year's products, cleaning products and fresh food

3.2 Dress up your new home to welcome the New Year

During the activities, household cleaning products and New Year's ornaments will be displayed intensively.

cleaning series: vacuum cleaner, broom, garbage bag, hairball brush, furniture care liquid, floor wax, laundry detergent, grease cleaner, etc.

New Year ornaments: toys, blessing stickers, paper-cuts, pendants, etc.

3.3 Concerto of Pots, Bowls and Pots

During the activity, pots, bowls, plates, spoons, chopsticks and pots of various specifications were displayed in a centralized manner, and the atmosphere was decorated in a unified manner.

3.4 winter clothes are sold out

cotton-padded jacket, coats and thermal underwear are sold out in winter, with ultra-low discount.

the second file: may 1st membership file

1. theme: big feedback from members at the end of the year

2. time: April 3th to May 6th

3.1dm: 8p14 SKUs with 48, copies.

Main products: May Day products, cleaning products, fresh food

3.2 Members' Surprise Lottery

During the activity, anyone who spends a single ticket in all stores of XX supermarket in 68 yuan can have a computer lottery.

single person and single ticket can only participate once.

Single store award setting

Grand prize: 2 people, each with an LCD TV;

first prize: 5 people, one rice cooker for each prize;

second prize: 1 people, each with a collodion mop;

third prize: 3,, one souvenir for each prize.

3.3 Thanksgiving 1.16/17/18(23/24/25) Members' Year-end Big Feedback

During the activity, various stores in XX Supermarket simultaneously launched ten thousand kinds of products with members' bottom price copied, which turned the audience HIGH and set off the whole city! Great discount once a year, only for three days, you will regret not coming! Thank you for your support and love over the past year.

the third file: Spring Festival file

1. Theme: Golden Goat enjoys XXX in a prosperous year

2. Time: January 26th to February 18th (***24 days)

3.1dm: 24p 48 SKUs with 48, copies.

take photos on December 29th, design from December 3th to January 3rd, finalize on January 4th, print on January 5th-8th, and distribute on January 9th-1th.

Main products: New Year gift box, Spring Festival family dinner supplies, New Year supplies

4. New Year gift street

Group buying is the happiest, come to XXX.

high-quality new year's goods are the most affordable, and the planning scheme of May Day e-commerce activities 2

1. Activity background

On the eve of Labor Day activities, merchants can participate in activities such as gold panning and bargain hunting to increase their brand exposure and brand awareness, thus paving the way for sales in Labor Day activities.

II. Activity time and products

Activity time: xx month, xx day

Activity mode:

1. Gold coin panning activity: selecting 1 products (family support)

2. Gathering cost-effective: selecting 3 products (family support) to gather cost-effective activities

Taobao Labor Day activity planning family goods A. Gold panning price is xxxxxx+1 gold panning, the quantity is 5 pieces, with a discount of 5-7%, and some small gifts are included, such as gift cups, environmental protection bags and mouse pads

III. Shop activities

1. Good reviews and coupons

2. Collect and get red envelopes for Labor Day

3. Pay attention to good gifts

Activity rules:

(2) Do not participate in Labor Day activities when gathering good value for money.

IV. Activity promotion

1. Through train drainage

2. Store activity announcement

3. Baby description announcement

4. Gang community publicity

5. Want Want signature activity preview

6. Amoy League

5. Activity follow-up

Artist: Do a good job of refund processing time.

customer service: pre-sales xx+after-sales xx+customer review xx (responsible for order review and printing) to ensure computer configuration; Ensure the company network; Check the promotional software settings. Shortcut phrases and automatic replies (prepare in advance, include promotions, and use them as little as possible)

Warehouse: ensure accurate inventory and avoid shortage. Prepare printer and related materials and packaging materials. Prepare an appropriate proportion of goods to be packed in advance and stacked separately in the event, so as to ensure smooth communication between the customer service side, the bill maker and the warehouse, and to ensure the smooth resolution of the modification of order information during the sale.

VI. Inventory preparation

(1) Determine the products launched in Labor Day activities, and all the main products should account for 5%-6% of the total stocking. All products must be put into storage within one week before 11.11, and the store inventory should be completed according to the actual 9%-95%. If gifts such as environmental protection bags and mouse pads need to be given, they should also be stocked

(2) According to expectations. Be sure to determine the emergency replenishment mechanism with the corresponding supply channels before the event, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time in case of insufficient inventory.

(3) Check the barcode management system of goods to ensure that all the delivered goods have barcodes, so that it is convenient to use a scanning gun to scan barcodes for verification when the delivery is accurate, thus improving speed and efficiency.

(4) Be sure to do a full warehouse inventory or inventory of commodities related to big promotion activities 2~3 days before Labor Day activities, make clear the inventory scale, and input the real inventory data into ops 1%.

VII. Personnel preparation

(1) If temporary part-time employees need to be recruited due to the possible surge of Labor Day orders, the part-time employees' work arrangement plan should be made in advance, and the corresponding training work should be done well, the packaging link should be done well, and the relevant details of packaging and veneer sheets should be trained in advance, and the staff training work should be done well in advance

(2) For all employees, especially those in order processing departments, Do a perfect training on the operation of the online store housekeeper system and other trainings

(3) Make an emergency plan for the temporary scheduling, training and work of employees between departments. As well as the relevant arrangements for employees to be on duty and on vacation during the duration of the promotion activities

(4) Calculate the number of personnel in each position according to the flow rate

(5) Calculate the materials according to the possible flow rate and the number of packages

VIII. Material preparation

(1) Prepare packaging materials, and ensure the inventory of all kinds of packaging bags and boxes involved in the sales of the promotion activities in advance. You can also package the goods directly in advance, and post the documents and deliver them directly after you have made the express delivery order;

(2) Paper storage for express delivery of face sheets and invoices, printer debugging, and preparation of printing consumables (ribbons and ink cartridges). In order to speed up the printing process, it is not recommended to use ordinary needle printers to print invoices during the Labor Day promotion activities, but to use laser printers or thermal label printers to print invoices. For businesses that need to print distribution summary sheets or sub-distribution summary sheets, be sure to prepare high-speed inkjet or laser printers and their consumables.

(3) The requirements put forward in this Labor Day activity are more about the service of merchants, especially the delivery link, which requires that all customers in North, Shanghai, Guangzhou, Shenzhen and Hangzhou be delivered first within 2 days. Therefore, it is suggested that there should be obvious text marks or color marks on the packaging or face sheets. For quick sorting. 1. Activity background

At present, mass consumption is changing from traditional shopping mode to online shopping, and "Taobao" and "WeChat" are playing more and more important roles in shopping. The transaction scale of China's online shopping market reached 2.8 trillion, an increase of 48.7%, still maintaining a high growth level. Speeding up the development of e-commerce, combining with the actual situation of the Internet industry, building an e-commerce support system, vigorously introducing talents, introducing preferential policies such as finance and capital, popularizing e-commerce applications, and making e-commerce service industry bigger and stronger will effectively promote the future economic development.

II. Activity objectives

(1) Online product contact to further broaden product channels.

(2) recruitment of e-commerce talents, to enhance communication between e-commerce talents and e-commerce enterprises, to help e-commerce enterprises solve the talent bottleneck, and at the same time, to guide more young people to learn "Taobao-style" entrepreneurship through employment in e-commerce enterprises and online merchant associations.

(3) e-commerce experience exchange, and build a platform for mutual learning and exchange.

4 e-commerce service contact, enhance the connection between e-commerce and warehousing services, logistics and finance, and improve the industrial chain.

III. Activity organization:

Five-dimensional Information Technology Co., Ltd.

IV. Activity needs:

Activity venue (company meeting room), movie viewing equipment, barbecue ingredients

V. Activity development:

(1) E-commerce enterprise exhibition, talent recruitment, mainly showing the elegance of e-commerce enterprises, telling the founding history of enterprises and attracting e-commerce.

(2) AC business experience, sharing mental journey

(3) communication in network operation, logistics, finance and other aspects.

VI. Activity time

2xx May 15th from 5: pm to 7: pm

VII. Participants

E-commerce, Wechat business or anyone who wants to engage in it can come to register

VIII. Activity content

5: pm: Check in, roll call

5: 1: Introduce yourself. Get to know each other

5: 2: General Manager's Speech

5: 3: General Speech of Wechat business Takeaway Section

5: 5: E-commerce Representative's Speech