Converse, who once produced the world's first pair of basketball shoes, was born in 1908, and has been leading the technical trend of various professional sports shoes, mainly basketball shoes, for many years. In the United States, young people are proud of owning a pair of ConverseAllStar canvas shoes, which, like McDonald's, Coca Cola, Ford Motor Company and Levi's jeans, has become a symbol of American traditional cultural spirit. As Rodman, the seven-time NBA champion, said, "All-star canvas shoes, like jeans, are an indispensable part of every American's life."

Converse has a longer history than Nike, Adidas, Reebok and other sports shoes. As early as 19 17, ConverseAllStar has become synonymous with American basketball shoes, and it is the designated shoe for the American basketball team in the Olympic Games. Many NBA superstars, such as Dr. J, Magic Johnson, Bird, mchale, one of Boston's Three Masters, and Rodman, the rebounding king, have all worn converse to glory. 1999, Karl Malone of Utah Jazz officially signed up as the spokesperson of Converse 2 1 century, and put on Converse basketball shoes to gallop the court. This is another NBA superstar that converse signed after Rodman, the "rebounding king", expired. Malone, nearly 2 meters tall, 1, power forward, known as "postman". He was the most valuable player in the season from 1998 to 1999, and the second player to win this title in history. Almost at the same time, Malone signed a contract with Gong, the most valuable player in CBA and China national team player.

Emperor superstar's favorite brand

In addition to the sports world, the charm of AllStar has also swept the fashion people all over the world, and many performing stars take wearing AllStar as their fashion and glory. In Hollywood, USA, converse is the favorite costume of gorgeous stars. In Shibuya, Tokyo, Japan, young cool guys and hot girls marched in fashionable streets in converse's cool clothes ... Juliet Roberts, Madonna, P. Diddy, western boy lead singer Justin, Bruce Willis, top British pop singer robbie williams; Japanese heartthrob Kimura Takuya, idol star Takizawa Hideaki; Stephanie, the diva of China music, and Xu, Wei Li, the "youth idols" ... these superstars or popular idols are all loyal fans of converse.

Alec Su, who became the spokesperson of Converse, gave his favorite AllStar casual shoes and casual clothes to his friends, making Zhao Wei, Ruby Lin and Fan Bingbing fans of Converse. Before Stephanie was appointed as the spokesperson of Converse, she liked the brand AllStar very much. She not only often wears the clothes and shoes of this brand, but also gives them to her mother as gifts to show filial piety. In the eyes of these stars, converse is fashionable and comfortable, and it can be called "Rolls Royce" on shoes.

Join hands with film and television dramas to lead the trend

A beautiful love made a hit drama that caused a sensation, and the love of a heartthrob star made a pair of super popular casual shoes. Kimura shoes, an elegant and generous converse casual shoe, was honored as a street product by fans because Kimura Takuya spent 80% of his time on his feet when he starred in A Beautiful Life.

In fact, using movies and TV to promote their products, converse was successfully used in the American film Break Dance as early as 1980s, when the film was all the rage in China, and the hero and heroine in the film wore converse all-star canvas shoes from beginning to end. Since then, converse has teamed up with the American blockbuster "Elf Mouse"; Co-organized the "converse lottery costume matching photography contest" with E-Dragon website and newspaper office; Sponsor the TV series "Dad's Trouble" starred by popular superstars such as Xu and Xu, and the TV series "Go Left, Go Right" adapted from Jimmy comics and starring popular students. ...

Brand history

Converse, one of the top sports brands in the world, is also the earliest advocate and the most successful practitioner of the global sports fashion.

Converse, founded in 1908, has a 95-year history of shoemaking. 19 17 when basketball was just beginning to be standardized in the United States, converse company took the lead in inventing and producing basketball shoes, which triggered a revolution in the whole footwear industry. Since then, converse's AllStar basketball shoes and emerging basketball sports have become popular in the United States and even the world, and AllStar has also become synonymous with basketball shoes. 1966, converse first introduced colored basketball shoes, which broke the single white color strategy in the past 60 years and turned a new page in the field of fashion sports shoes.

Converse AllStarChuckTaylor is the trend leader of all canvas casual shoes. AllStar has always used canvas with the highest density and the best texture, double noodles, raw rubber and fine mesh, which is durable. It emphasizes natural materials and environmental protection concepts while innovating, and is known as the "Rolls Royce" in shoes.

Nearly a century has passed. With the popularization and development of basketball, AllStar canvas shoes have become a household name in the United States and even the world. It has become a symbol of American cultural spirit like McDonald's, Coca Cola and Harley Motorcycle. Today, Converse, with a hundred years of historical and cultural heritage, combines the spirit of the times and consumer preferences, constantly brings forth the old and brings forth the new, and once again leads the fashion trend of sports and leisure.

1908 Converse comes from the surname of the founder, Mr m converse marquis, from which All Star was born.

19 17 the first pair of converse all-star shoes came out and became one of the most famous sports shoes in history with its excellent characteristics.

19 17 a young basketball player named Chuck Taylor joined the professional basketball league and chose converse all-star shoes as sports shoes. In 192 1, Chuck Taylor signed a contract with converse as a business representative and started the legendary cooperation between converse and Chuck Taylor.

1923, Chuck Taylor's signature was put on the ankle of sports shoes, which became one of the characteristics of the products, and all-star became synonymous with basketball shoes.

1936 Chuck Taylor's signature became a part of Converse's trademark, and Converse was inseparable, which developed the concept of people wearing sports shoes together on the playground.

1936 converse all-star shoes became the special shoes designated by American Olympic basketball team.

Converse also joined the production of American munitions during World War II at 194 1. With Converse's professional technology, we have produced a series of boots, hoods and foot protectors for special purposes.

1966, converse all-star first introduced colorful basketball shoes, breaking the single white strategy in the past 60 years.

1982 Converse was listed on the Nasdaq Stock Exchange and became a listed company.

1985 converse all-star shoes are popular in Japan and have created excellent results.

199 1 year, converse became the designated competition shoe in NBA.

1996 all-star global sales exceeded 700 million pairs.

In 2002, converse became one of the top three international sports brands in China.

In 2004, the sales network of converse sports shoes, casual shoes and clothing accessories has spread all over the world in more than 90 countries and regions, with more than 9,000 sporting goods stores and department store counters.