1. How to play the game, use scarf bidding to date celebrities.

2. Dating means that the official website launches activities every day, holds celebrity Weibo exchange meetings, and allows Weibo to bid to ask questions to celebrities. There is a limit to the number of people who can ask questions at each event. To get this quota, you have to bid with a scarf. If others offer 10 and you offer 11, you will be selected.

3. In order to have more scarves to bid for, Weibo can grow cotton, weave cloth, recruit scarf weavers, open scarf factories, and speculate on celebrity scarves. Every microblogger can receive one acre of land to grow cotton for free. If you want more land to grow cotton, you can pay to purchase the land. You can steal vegetables, you can also steal cotton. However, the scarf can be used to talk to celebrities and fans to talk to idols, which is something that ordinary games cannot create!

4. Neck scarves are divided into ordinary scarfs, celebrity scarfs and top-quality scarfs. At the celebrity exchange meeting that day, celebrity scarves can be used as 10 ordinary scarves for bidding, and top-quality scarves can be used as 100 pieces.

5. Celebrity dating is not about letting microblogs grab the sofa where celebrities speak, but letting celebrities sit on the sofa on microblogs. All forwarding and responses on this topic are information originating from microblogs. This information can be recommended on the home page. This mechanism ensures that microbloggers will actively participate in the bidding and obtain appointment quotas.

6. The second mechanism is that questions with the most forwards and comments can get gifts from celebrities. For example, Kai-fu Lee will give a signed book, and Li Yuchun will give a signed CD.

7. The third mechanism is that microbloggers who participate in forwarding and commenting will randomly receive scarves.

8. Weibo can be regarded as a real-time media. Celebrities can use the exchange meeting for public relations promotion. For example, the movie promotion of "The Golden Guard" can be promoted on Weibo, allowing Donnie Yen to communicate with Weibo online. Based on Sina's influence, it is possible to hold these microblog online exchange meetings. Weibo is an online communication, which is more convenient than traditional press conferences. Easier for celebrities to schedule. Even celebrities can do it online from their homes or hotels.

9. Bib Dating can directly implement marketing activities, such as a writer’s exchange meeting, and set a book purchase order on the event page. In other words, new product launches can also be held, and group buying activities can also be launched directly.

2. What will happen to scarf dating and brand tribes?

Micro advertising. When a brand establishes a brand tribe on a microblog website, it will use scarf dating as an advertising promotion, and B2C and C2C sellers will join in to play.

Brand tribes will use products in exchange for advertisements, so that microblog websites can launch a bidding channel in the game, allowing microbloggers to exchange or bid for these products with scarves.

Beside the bidding product, there will be an order link. If a microblogger fails to bid, but he likes the product, he can choose to pay for the product. From a business point of view, if the microblogs that participated in the auction but were unsuccessful can be purchased at a 10% discount within an hour after the auction ends, it will be more conducive to advertising promotions.

When this kind of micro-advertisement appears, scarf dating will quickly spread around the world through word-of-mouth publicity, which means that more and more people will participate in the scarf dating game.

3. The scarf dating game brings multi-party win-win and achieves sustainable development

1. Celebrity dating - this is a social psychological need, which has an impact on microblogs Strong attraction! Give microbloggers the opportunity to talk to celebrities and idol superstars. Let celebrities respond to questions by posting messages on Weibo.

2. The game allows Weibo users to pay. One is to purchase membership services, the other is to purchase virtual props, and the third is to purchase products or services from the brand tribe.

3. If a brand tribe wants to join the promotion, they will first purchase the functional services of the brand tribe. In order to promote the game, the brand will provide gifts for the game as advertising, allowing the microblog website to obtain gift resources, and the microblog will use the scarf in the game to bid for physical gifts. In this way, having two different bidding goals can cover the widest range of people.

4. Celebrities can promote themselves; brands can advertise through sponsored gifts; Weibo can get conversations, bid for gifts and promote their own Weibo; Sina Weibo can achieve multi-win (popularity, word-of-mouth, profitability and Weibo development).

5. In the future, this game can also be developed for public welfare, such as celebrities taking out items for charity auctions. Bid via micropayments.

Instant information can be a service or a business model platform. If you can win reputation, make profits and develop healthily, this kind of thing is worth doing!

This may be the tipping point for people to be obsessed with gambling!