E-commerce breaks through the traditional concept of time and space, narrows the gap between production, circulation, distribution and consumption, improves the effective transmission and handling of logistics, capital flow and information flow, and plays an increasingly important role in expanding business space, reducing costs, improving efficiency and promoting economic and trade development. The following is what I collected for you. Welcome to read the reference!

1 Analysis on the Development Status and Problems of Mobile E-commerce in China

Abstract: Mobile e-commerce is an effective e-commerce activity that combines wireless electronic communication equipment with the Internet. There are still some problems in China's mobile e-commerce, such as insufficient theoretical research, lack of integrity, lack of security of payment means and high use cost. This paper puts forward a solution to strengthen theoretical research, strengthen security maintenance, improve the means and mechanism of mobile payment, standardize the credit mechanism in transactions, and effectively reduce operating costs.

[Keywords:] mobile e-commerce; E-commerce; Mobile commerce

Mobile e-commerce is a process of buying and selling goods and services and trading services through mobile terminals. Mobile terminals are devices that can access wireless networks, such as mobile phones, wireless fixed telephones, PDA's and notebook computers with wireless Internet access. The main services include wireless CRM, mobile payment, mobile banking and mobile office. It can provide banking, trading, shopping, personal information services, location-based services, entertainment and other services. In other words, e-commerce activities are carried out through the organic combination of mobile communication devices such as mobile phones, personal digital assistants, pagers and the Internet.

First, the development status of mobile e-commerce in China

In recent years, cmnet has developed very rapidly. At present, mobile e-commerce has been applied in China. China Mobile has launched several commercial trial networks in many big cities in China, and mobile phone users can use roaming services. E-commerce companies such as Toe, Sohu, Alibaba and Nokia have launched wireless Internet services. Mobile communication companies in individual cities have also launched WAP portals simultaneously, and successfully established mobile e-commerce systems for e-commerce companies such as Meilin Zhengguanghe and Huayin Technology. The business areas involved are books, audio-visual products, software, ticket sales, travel services, online securities trading and so on. With the global large-scale use of 2.5G and the regional commercial or even large-scale use of 3G, the number of people using mobile e-commerce will greatly increase.

Second, the problems in the development of mobile e-commerce in China

1. The theoretical research is not deep enough.

The theoretical research on mobile e-commerce is relatively lacking, and the influencing factors based on consumer cognition are the research fields and focuses of some domestic scholars and experts on mobile e-commerce. However, this research does not further expand the suite of influencing factors, and deeply analyzes the influence of various factors on mobile e-commerce, but only stays at the level of a few influencing factors. At the same time, with the deepening of consumers' understanding of mobile e-commerce, it is necessary to comprehensively and deeply study the influencing factors of consumers' adoption of mobile e-commerce, and expand theoretical research in new fields, such as mobile education, mobile medical care and mobile emergency action. Because the application characteristics of these new fields are different, it is necessary to strengthen the combination of mobile e-commerce and service characteristics in these fields.

2. Insufficient security

Although mobile e-commerce has brought many advantages to the improvement of work efficiency, security is still the bottleneck of the popularization and application of mobile commerce. Therefore, security is the cornerstone of mobile e-commerce and the most critical factor for the success of mobile e-commerce. Because the technical means of wired network security are not completely applicable to wireless devices, the memory and computing power of wireless devices are limited, and they cannot carry most virus scanning and intrusion detection programs. Moreover, the development and application of mobile e-commerce in China is still in its infancy, and there are many security threats in the application process of mobile e-commerce, such as imperfect legal norms, weak credit awareness, mobile terminals restricting the improvement of security efficiency, and the openness of wireless network itself reducing security.

3. Lack of honesty

Like the integrity of traditional e-commerce, it is mainly reflected in the security and non-repudiation of transactions. In mobile e-commerce activities, consumers will inevitably reveal personal information, such as telephone number, ID number, work, geographical location and so on, when they consume goods or services through mobile networks. Personal privacy is easily exploited by some businesses, which brings a lot of troubles to consumers, such as spam messages, spam mails and harassing phone calls. At present, under the condition that the protection of personal privacy in China is not perfect, personal privacy has also become an important problem to be solved urgently in the development of mobile e-commerce.

4. The means of payment are insecure.

In the process of e-commerce transaction, rich and appropriate payment methods are only the basic conditions to ensure the smooth development of e-commerce and an aspect to ensure the security of online transactions. Now, worrying about the theft of bank credit cards has become the biggest obstacle affecting people's transactions through the Internet. According to reports, in the United States, where the network economy is highly developed, the economic losses caused by information and network security problems reach about 800 million US dollars every year, and the proportion of e-commerce security violations is also increasing year by year. At present, the payment methods of domestic mobile e-commerce mainly include: binding the mobile phone with the bank's payment business, using the special account established by the mobile service provider, or directly deducting it from the phone bill. However, from the payment means of mobile e-commerce, there are still many security problems in mobile payment of mobile e-commerce in China, such as insufficient user base and single product and service, which need to be further improved. From the development of e-commerce, transactions on the Internet must be completed by financial electronic payment means such as bank credit cards. If there is no rich and suitable electronic payment means to cooperate, e-commerce will become a real "virtual business", which can only be e-commerce information and electronic contracts, and it is impossible to realize online transactions. Therefore, on the Internet, in order to ensure the security and confidentiality of e-commerce, we must strengthen the online authentication procedure, improve the electronic payment system and online security mechanism, and at the same time ensure the convenience and resources of e-commerce. Otherwise, it will hinder the wide application of e-commerce in China.

5. The use cost is high

Although most people can accept the price of mobile phones in China at present, the Internet access is poor and the speed is very slow. To use 3G services under good network conditions, you need to use a special 3G mobile phone or netbook. At present, the price of 3G mobile phones on the market is mostly above 3,000 yuan, and the price of netbooks is also above 2,000 yuan, which is too high for low-and middle-income people. At present, mobile operators charge internet access fees according to traffic or hours, no matter which way is adopted, the fees are higher. Judging from the 3G service packages launched by various operators, the monthly rent is basically above 100 yuan. At present, the domestic Internet access cost is much higher than that of foreign countries. According to Guangming Daily, the price of Internet use in developed countries is less than 1% of their income level, while the proportion in China far exceeds this level.

Zhao: Problems and countermeasures in the development of mobile e-commerce in China. Countermeasures to Promote the Development of Mobile E-commerce in China

1. Strengthen theoretical research

While studying theory, we should pay attention to the depth and methods of theoretical research. According to the development of China's mobile e-commerce, the theoretical research of e-commerce is in full swing. With the continuous development of China's mobile e-commerce, we should strengthen the research on mobile e-commerce economics, consumption behavior, strategy and business model, security technology, application service acceptance model and cross-cultural research.

2. Strengthen safety and maintenance.

Drawing lessons from foreign security methods, China can adopt wireless public key technology and end-to-end security strategy to ensure the healthy development of China's mobile e-commerce in a safe and reliable environment. On the premise of technical means, it is also necessary to ensure the security of mobile e-commerce through security mechanisms such as laws, regulations and norms. For example, strengthen the management of mobile e-commerce security standards; Improve relevant legal systems, standardize industrial development, and build a safe trading environment. Mobile security technology plays a very important role in mobile e-commerce, which protects the business secrets and property of merchants and customers, and also provides great convenience for service providers and customers. Facts have proved that only by organically combining security technology with security mechanism can a secure mobile e-commerce environment be created.

3. Standardize the credit mechanism in transactions.

Learn from some practices of traditional e-commerce to help solve the integrity problem in domestic mobile e-commerce transactions. We can strengthen the identity authentication management of subject qualification in the transaction process of mobile e-commerce. For example, the authenticity and accuracy of both parties' identities can be guaranteed by the technical means of third-party authentication or digital signature; At the same time, the real-name registration system of transactions can also be adopted, which is also feasible in mobile e-commerce. In mobile e-commerce, the terminal number is unique and can correspond to the real identity one by one, so the credit risk of mobile e-commerce transactions can be reduced through effective management of the terminal. This greatly strengthens the security and non-repudiation in the transaction process.

4. Improve the means and mechanism of mobile payment.

Perfecting the business model of mobile e-commerce still needs a process, because it is a new thing in China, and the improvement of payment mechanism is the key link. First of all, it is necessary to strengthen communication and cooperation between operators, eliminate payment obstacles, and start with mobile communication operators to continuously enhance the functions of mobile clients and the speed of data transmission. Then, mobile terminal customers are encouraged to use the mobile payment function to reduce the mobile payment related expenses of all mobile communication operators. Finally, integrate the heterogeneous payment platforms of mobile communication operators, and establish a diversified and benign mobile payment platform and choice space.

5. Effectively reduce operating expenses.

The reduction of tariffs, the richness of terminals and the accuracy of applications cannot be achieved by one enterprise alone, and the cooperation of the whole industrial chain is needed. Operators have the strongest industry integration ability because they have the most market resources. However, this joint effort should be embodied in an open win-win model. In the development of mobile network, operators should avoid redundant construction, increase revenue and reduce expenditure, and reduce operating costs and service charges. At the same time, different preferential package services are launched for different consumer groups to attract income groups at all levels. After determining the profit distribution model, integrators can focus on platform construction and services, including market research and promotion, accelerating internal information transmission, and establishing coordination mechanisms. Integrators should not interfere too much with the details of mobile internet content, and should leave the decision-making power to the competition mechanism. This not only ensures the reasonable distribution of interests of all parties, but also mobilizes the cooperation enthusiasm of equipment vendors, terminal vendors, software vendors, content service providers and traditional industries.

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