Reading volume is only one type of revenue from self-media. There are other ways to monetize self-media:

1. Advertising revenue

Since there are two types of media in self-media: Words, the biggest piece is definitely the advertising fee.

3. Promote small and medium-sized companies

Provide optimized promotion for small and medium-sized companies on the Internet. In the process of dissemination, in addition to the fees provided by the platform, the self-media also has some fees. Promotional expenses.

4. Product placement

Product placement is also a type of advertising.

Note: Only big names in self-media for well-known brands are eligible to participate

5. New e-commerce

We-media generally make the most money Opinion leaders can influence many people, and the most important thing is that these people will directly sell things.

6. Selling products

The selling of your own brand products here is not about advertising to help others sell products.

At present, there are also many self-media people who sell services. In the early stage, they already have harmoniously designed brands and other related services. We have discovered that in the Internet era, as long as there are users, anything can be sold. Success!

7. Consulting services

Generally speaking, it is difficult for non-professionals to earn money for this service, because you are good in a certain field and your peers recognize it, and then you can find You can charge for consultation on some project issues. This is mainly reflected in Zhihu.

8. Payment for knowledge

Media people can develop in many aspects and can also start from If you write well, you can slowly start giving lectures, and then slowly do speeches and trainings. Generally, attending a business speech, depending on the industry impact process, can cost as little as a few thousand yuan to tens of thousands of hard work.

If self-media does well, there will usually be learners, such as user fans or companies that need some in-house training (the effect is generally better than those of lecturers in society), and the price is not cheap, ranging from 5,000 to tens of thousands at a time. You can do it several times a month, and the income is pretty good!

9. Membership system

In fact, doing a paid membership system is a thankless task, but it’s better to have more people paying. , you can hire more people to maintain it. When there are few members and you can't afford to hire people, you have to rely on yourself to serve members for one to two years. The difficulty is unimaginable.

For example: Luoji Thinking has a membership system, with 20,000 members receiving a membership fee of 9.6 million per ***. Some others adopt a membership system, and members can enjoy free participation in some sections or receive popular books and gifts Consulting services and more.

10. News client

The cost of news clients such as Sina/Sohu/NetEase, among which Sohu can reach 500-1000. If the self-media output is 20 articles a month, there are two million in income.

11. Publish a book

Some people with strong writing skills will publish their own books, but this requires much higher writing skills. There is also a low-cost e-book model currently available. For example, it is popular recently: Du Zijian

12. Being "supported" or job-hopping

This is the current relationship between many companies and self-media. After self-media forms a certain brand value, It will be noticed or acquired by some big institutions. It is very common for self-media to do well and then be poached to find another job.

13. Direct selling of accounts

Nowadays, there are also people who directly resell the finished product’s self-media accounts or Weibo and WeChat public accounts.