I want to tell you, brother, that you are in the wrong profession.

First: You said you didn’t know anything about insurance when you entered, which is very abnormal. Because insurance agents are supposed to be a very professional profession that requires a lot of professional knowledge. If you don't have these, it will be difficult to explain each insurance type clearly to your customers, because maybe you yourself don't fully understand the meaning. At this time, it will be impossible for you to judge who needs what kind of insurance, and it will be difficult to reach the customer's heart when selling.

Second: It is even more wrong for you to say that you are not in the market of relatives and friends. Why do you sell insurance? Why do people buy insurance? It's not because you want to cheat money and others will be deceived. It’s because for some people, certain types of insurance do work! If you find that your relatives and friends are not allowed to ask for insurance and they are not allowed to buy it, that is your grandson; if you find that your friend really needs it but do not remind them because of face, then you are derelict in your duty. Work is work, and there is no difference between relatives, friends and ordinary customers at this time. If so, then they may trust you more, which will be very beneficial to your sales. Why not do it?

Third: That is the impact that the entire industry has on you. You might be surprised if I told you that all insurance agents should actually have a bachelor's degree or above. But it's true. Our country's insurance industry ignored this point in its initial stage, resulting in a large number of low-quality agents entering the industry, relying on deception, deception, and shamelessness to achieve success, and were imitated by many people. The result is that some people make profits, but the reputation of the industry is ruined. As a result, no one with real ability is willing to join the industry, and as a result, the reputation of the industry continues to decline. This vicious cycle makes the sales process even more difficult for all insurance agents.

My advice to you is, if possible, leave the industry and do some other work, and come back if you are interested in it in the future. First of all, our country's insurance market has not long been fully opened, and the industry is adjusting. Maybe the reputation of the industry will get better in the future, but it will be much smoother for you to come back later. Secondly, you will also make some friends in other industries, which will be very helpful for your future development.

If you really can’t find a better job, then I will give you a few suggestions:

1: Study. Not those best-selling books on financial management, but serious academic textbooks. Basic level is enough. Insurance Economics, Risk Management and Insurance, Insurance Law, Life Insurance. These courses are compulsory for you. It will take you at least half a year. (If you find that you have completed it in 1 month, then unfortunately, you have either found the wrong book or you have not read it carefully.) Only then will you have a more correct insurance concept and know who you should recommend to. What kind of insurance. Because only those things that customers really need are the things that customers are willing to pay for. In addition, professional language can also easily generate trust among customers.

2: In business, you must start from the people around you. Foreign markets are mainly unfamiliar markets, and the reputation of the Chinese industry is too bad, so you can only work in the surrounding markets. The first floor is right, referrals are very important, this is the most effective way to expand your market. It would be better if the other party can help you make another phone call. Morning meetings are very important. Each morning meeting is actually a training and an opportunity to listen to other people's cases. There is a lot to be learned from it. Of course, you have your own objective reasons, so think of ways to communicate more with your colleagues.

3: Never be ignorant of your conscience. Put your clients' interests first, not yours. Remember you are here to serve the customer, not the insurance company. Your commission is part of the client's insurance premium, not what the insurance company pays you. Therefore, never recommend customers to buy too much insurance or inappropriate types of insurance in order to increase commissions. Customers are not stupid. Once they understand, your market will be over.

That’s all. I can't help you with the last two points. The first point is that if there is anything you don’t understand while studying, I would be happy to help.

mlwy0@msn.com my msn