The characteristics of the direct sales model of digital publishing products are as follows:

1. Direct link between authors and readers: The direct sales model of digital publishing connects authors directly to readers through online platforms, eliminating the need for The limitations of traditional publishers as middlemen. Readers can purchase digital publications directly from authors, interact and communicate with them.

2. Low-cost distribution and dissemination: The digital publishing direct sales model eliminates printing, warehousing, logistics and other costs in the traditional publishing process, reducing the time and expense in the publishing process. Similarly, the dissemination of digital products can also be achieved through channels such as social media, websites, and emails, reducing marketing costs.

3. Flexible pricing strategy: The direct sales model of digital publishing allows authors to freely set the price of their products and adjust it according to market demand and feedback. Authors can choose to adopt different pricing strategies such as fixed price, on-demand pricing or donation model to meet different reader needs.

4. Personalized and customized services: The direct sales model of digital publishing allows authors to interact directly with readers and provide personalized and customized services based on readers’ feedback and needs. Authors can offer perks such as special extras, signed copies, or exclusive access to increase reader engagement and loyalty.

5. Data-driven marketing: The direct marketing model of digital publishing provides a large amount of real-time data and analysis tools, allowing authors to better understand readers’ needs and behaviors. Authors can analyze data, optimize products and marketing strategies, and improve sales results and reader satisfaction.

It should be noted that although the direct sales model of digital publishing has many advantages, it is not suitable for all types of books and authors. For some traditional publishers, they can still provide value-added services in marketing, sales channels and brand building. Therefore, the digital publishing direct sales model is still only an option in the publishing industry, not the only solution.