Sean became the spokesperson of NARS brand, which brought great benefits to the brand and promoted its development. The reason why brands choose celebrity endorsement products is mainly to promote their products with the help of celebrity popularity, and Sean has such popularity, so after endorsing products, it can also make the audience of products wider. After the official announcement, in order to support the idol's new endorsement, fans will definitely buy a lot, so the sales of the brand should soar at this time.

The Significance of Endorsement After any star endorses related products, his popularity will be improved at the first time, and the sales volume of the products will also be improved, because there will definitely be a great improvement after endorsement. Fans and passers-by may see similar advertisements. Fans will buy for their idols, and passers-by will choose the products they want according to the heat, so this will make the products sell better.

The choice of spokespersons depends on the popularity of the stars and their popularity. If the stars are just fire and only fans support them, then the official products may only be bought by fans. And the fans of some stars are mostly young girls. These young girls may still be at school, so they don't have much money to buy endorsement products Therefore, idol fans are still a very important object of investigation.

And if the star's popularity is poor, he may not get the support of passers-by after the official announcement. Some people may not like stars, and even won't buy this product because of it. Therefore, Sean's endorsement can really bring benefits to the brand, but it can't achieve all aspects of passers-by. Therefore, if the brand wants to get better sales, it is necessary to increase publicity and let passers-by know about this product.