1. Raise awareness: KFC is an internationally renowned brand. Endorsement of KFC can let more people know and pay attention to Yibo, and improve his popularity and exposure.

2. Increase income: endorsement of KFC can earn endorsement fees and bring certain economic income to Yibo.

3. Shaping brand image: KFC's endorsement can help Yibo establish a positive, sunny and healthy brand image through advertising, and improve its image and recognition.

4. Expand influence: KFC is a global fast food brand. Endorsement of KFC can make Ebo's influence not only limited to the domestic market, but also expand to the international market and increase its international influence.