65438+10.7 is a day that can go down in history for Tesla, because only 365 days later, Tesla completed the foundation stone laying and domestic models of Shanghai Super Factory (Phase I)? Y project started, the first batch of domestic models? 3 social car owners send three major events. At the same time, elon musk once again stood on the land of Shanghai Lingang Industrial Zone in China after a year, feeling the extraordinary "China speed".
Although China made models? The launching ceremony of Project Y is a big surprise, but it is undeniable that the domestic models delivered by Musk himself? 3 is also Tesla's top priority this year. After all, it is the model that China consumers can buy at present, and it is also the profit of Tesla. Recently enjoy state subsidies, reduce purchase tax, and after price reduction, domestic models? The price of 3 was finally determined to be 299,050 yuan, which realized the long-awaited impact on sales.
However, Tesla's performance in car prices has been very radical. Was there a model before? S and Model? X dive 300,000 or 400,000, and then import models? Three types of decline of tens of thousands of yuan. Not only that, during the period, it was accompanied by policies such as giving away automatic driving, giving away FSD automatic driving, and reducing purchase tax. When consumers are confused, there is also a great crisis of trust. At this time, facing domestic models? Is the further price drop a real profit for Tesla, or is it the beginning of another digital game? Next, if you buy a car, let's have a look. Is the model made in China? Whether the current price is reasonable and the current market sales of new cars.
Domestic models? 3 price trends
2065438+On May 3, 20091day, Tesla announced the domestic models? 3 officially open the reservation, the guide price is 328,000 yuan. At this time, the AutoPilot automatic assisted driving function requires an additional payment of 27,800 yuan.
2019101October 25th, domestic model? 3 the guide price rose to 355,800 yuan, and the AutoPilot automatic assisted driving function with a value of 27,800 yuan was standard.
20 19 12.6, domestic model? 3 officially entered the recommended catalogue of new energy vehicles and received a state subsidy of 24,750 yuan. At this time, the subsidized price of the new car is 33 1.050 yuan.
20 19 12.27, domestic model? 3. The car model has entered the catalogue of purchase tax reduction and exemption in China, and the car price has been further reduced on the basis of unchanged price after subsidy.
65438+20201October 3rd, will Tesla be a domestic model? 3 The guide price was adjusted to 323,800 yuan, and AutoPilot's automatic driving assistance function was presented (worth 27,800 yuan). After adding the state subsidy of 24,750 yuan, the price of the new car was 299,050 yuan, which was reduced to less than 300,000 yuan for the first time.
Is the little friend who saw this going to place an order soon? Don't worry! Buying a car will help you settle an account and calm down. We use domestic models? When it first appeared in official website, the guiding price of 328,000 yuan was taken as the benchmark of reverse reasoning. If it is not a state subsidy, what about the domestic model? 3 The guiding price is 323,800 yuan, which is 4,200 yuan lower than the original 328,000 yuan. The household charging pile has become an option that costs an additional 8,000 yuan. If you add this cost, it will actually increase the price by 3,800 yuan and give away the autopilot function worth 27,800 yuan. The reason why the price dropped below 300,000 yuan was mainly because the state subsidized 24,750 yuan. Seeing this, the car buyer believes that you must understand the mystery.
In addition to equipping the new car with an automatic driving function worth 27,800 yuan through 3,800 yuan, Tesla is in the domestic model? Other configurations of 3 have also been adjusted, as follows: the free car paint has been changed to black, while the car paints of Pearl White, Luminous Silver, Deep Sea Blue and China Red (6,543,800 yuan+0,890 yuan before the price adjustment) have all been reduced to 8,000 yuan; The optional price of 19 inch wheel hub is reduced from14,200 yuan to 6,000 yuan; White interior is not optional. So, domestic models? The price drop of supporting facilities is still very large.
Speaking of which, domestic models? The price analysis can come to an end. Buying a car believes that although Tesla once gave AutoPilot autopilot, the output of imported models was stable at that time, and the price was 400,000, and the profit could be effectively guaranteed. At this moment, for the model that has just been made in China and is still in the stage of capacity climbing? Speaking of it, it is sincere to give up the practice of autonomous driving. After all, in Internet thinking, software services are the greatest value.
As for the future price that consumers are most concerned about, will it fall again? Buying a car thinks this has something to do with the model? 3 has a decisive relationship with output. It is worth noting that at present, only 30% of new car parts have reached domestic production, and in the middle and end of the year, this figure will reach 70% and 100% respectively. If the output rises further by then, it is almost inevitable to reduce the price. However, there are also uncertainties, that is, the subsidy policy will be reversed and the AutoPilot automatic assisted driving function will be cancelled. After all, there will be a price fluctuation of more than 50,000 yuan after the addition of the two, and it is very likely that the price of new cars will drop, but they will not be able to enjoy the subsidy and automatic driving function, and will hedge the actual car price after the option. Car buyers here suggest that if you are not very sensitive to the price, it is better to buy early and enjoy early.
After the price reduction, the sales volume increased obviously.
What about the domestic models after the price reduction? What is the offline sales situation and the current scheduled quantity? Buying a car also came to the Tesla Experience Center in Beijing to find out. Since Tesla's national experience stores are directly operated stores, the price of the models on the spot is the same as that of Tesla official website, and the only difference is that there are sales staff to answer relevant questions when learning about the vehicles. The car buyer also asked several questions that consumers are very concerned about.
Q 1: What is the current planned quantity? When can I pick up the car now?
A 1: At present, the booking volume is very considerable. On the day of vehicle price adjustment, more than 1000 consumers placed orders nationwide, and the number of orders on the second day of price adjustment was also greater than 1000. If you book now, you can choose the colors of pearl white, cold silver and dark blue car paint, and you can pick up the car in the first quarter. If you choose pure black and China red car paint, you will basically have to wait until the second quarter.
Q2: Can state subsidies be enjoyed by appointment? What if subsidies fall in 2020?
A2: The delivery price should be the same as that in official website at that time. If the state subsidy is refunded when the car is delivered, the current subsidy of 24,750 yuan will definitely not be available when the balance is paid. Similarly, if you ordered a domestic model at the beginning of 20 19? 3. At this time, you can enjoy the latest price of 299,050 yuan.
Q3: Domestic models? Is the car system network free? What is the subsequent use price?
A3: Domestic models? At present, the basic network service is free for 4 years. After 4 years, it can be renewed for 4 years at the price of 3000 yuan, including navigation, system update, network and so on. , around 60 yuan every month. However, additional services such as iQiyi, Tencent video and QQ music will be charged extra if used, and the price is 1800 yuan per year.
It's not hard to see from the sales words, model? After the price reduction, it still attracted a lot of attention, so that a group of consumers immediately responded to the order, but there are still many places worthy of scrutiny in the time of picking up the car. According to Tesla's official statement, the Shanghai Superfactory currently works 65,438+00 hours a day and can produce more than 3,000 vehicles a week. 3. Switch to two shifts this year. If so, Tesla will produce more than 24,000 new cars every month in the future, far exceeding the current demand.
Car buying theory
Tesla has been a highly topical company since its birth, and the recent price drop and delivery problems have aroused widespread concern. Even the news broadcast on the day of 65438+10.7 sent models for Musk? 3 2 1 sec for reporting, it seems that the showstopper of the domestic electric vehicle market has really come. However, car buyers believe that there are still many consumers holding money to wait and see at this time. After all, everyone wants to spend less money on the same product. The suggestion to buy a car for this group of people is to pay close attention to the state subsidy policy and Tesla official news in time, and find the right time to start accurately.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.