1, responsible for the natural traffic from search engines to websites, planning the seo architecture of websites and improving the ranking of websites in major search engines.
2. Engaged in the research, analysis and service of network marketing, evaluating keywords, compiling the optimization scheme of seo elements of web pages and being responsible for its implementation.
3. Exchange traffic, data or services between websites and third-party websites, or form strategic cooperation alliances to increase the traffic and popularity of websites.
4. Make the overall and phased promotion plan of the website, complete the phased promotion task, and be responsible for the comprehensive indicators such as the number of registered users, pv, pr, visits and brand promotion of the website.
5. Cooperate with all departments, especially the marketing department, have a deep understanding of the company's business and be responsible for increasing sales.
6. Adjust the optimization strategy according to the website data analysis.
Development of search engine optimization;
First stage
From the beginning of 2003 to the end of 2004, there were very few professionals engaged in seo in China, and google had just entered China. Seo technology comes from the translation of Che Dong from Netease. At this time, Google ranking technology is pure Google optimization. As long as the title and label are modified, the keywords are bold, and the links between pages are handled well, the ranking will quickly jump to the first page or even the first position. Now these technologies have become the first lesson of SEO training.
stage Ⅱ
From the end of 2004 to the first half of 2005, hundreds of seo companies emerged all over the country. At this time, only optimization can no longer meet the requirements of customers. Besides the basic optimization, some English links and message boards are needed. At this time, some prophets have begun to use blogs and achieved good results.
The third stage
The second half of 2005 to September 2006 was the most chaotic period, and the seo industry in China even went backwards. From 2005 to 2006, a large number of message boards were distributed, and htm blogs flooded in the first half of the year. After Google updated in July and August, 2006, htm blog lost its previous strength and its effect tended to be mediocre. Many seo combine blogs with English links to get rid of the shadow of this update. After this update, the role of message boards in Google rankings has been slightly improved. But not enough to change the ranking results. At this time, the appearance of announcement and pblog has gradually become the mainstream of technology.
The fourth stage
September 2006. With the rise of seo training, seo technology is becoming more and more popular. At this time, it is outdated to rely solely on optimization and manual sending of links. A large number of advanced group software are slowly replacing a lot of tedious manual work. Seo companies began to develop in various places, and some network companies also began to have special seo departments.
References:
Baidu Encyclopedia-Search Engine Optimization